Beiersdorf celebrates expansion of its Bangkok production facility with First Stone ceremony

General Press Releases Thursday March 22, 2018 14:12
Bangkok--22 Mar--Spark Communications
  • New production building for Deo Roll-On production lines
  • Building footprint dimension 72m x 97m with a construction area of 9,679m2
  • The project is a EUR47.4m investment for Beiersdorf
  • LEED (Leadership in Energy and Environment Design) gold certification target
  • Construction due for completion in the first quarter of 2019

Beiersdorf, owner of world leading brands such as NIVEA and Eucerin, has begun work on the expansion of its skincare products factory in Bangkok. The group's industrial unit, located in Bangplee will be an investment of EUR47.4 million for the company.

Its offices and production center together employ more than 700 staff and manufacture products for two of its brands, NIVEA and Eucerin, for the Thai market and export to 43 other countries. This expansion is reflective of the continued growth this cosmetics giant has enjoyed within the region.

Mr. Markus Daburger, Beiersdorf Thailand says: "The Pailin Project is Beiersdorf's commitment towards doubling production performance in order to support the demand of the region. As a representative of Beiersdorf Thailand, we appreciate the on-going support of the Government and local agencies in our expansion project, which not only sees the production line expand, but also our Beiersdorf family, as up to 200 jobs new will be created in the next years. We are proud to say that the Pailin Project in Thailand is now the second biggest hub of the company after Germany."

A key target of the project is to improve the working environment for all employees, with cutting-edge innovation, structured offices, optimized work ergonomics and CE-standard machines as well as a refurbishment of the existing production building. The compounding area will be renewed with four mixers replaced while the factory entrance, canteen, offices and recreation area will all be refurbished, too.

Efficiency is also a key consideration. Line performance will be improved to see production peak at 240 bottles per minute on a single line. The expansion will include a solar-paneled roof with the capability to produce 500kW of power, and is on target to achieve a gold LEED (Leadership in Energy and Environment Design) certification. The U.S Green Building Council's prestigious certification serves as a project management tool to achieve more sustainable, high-performance green buildings.

The expansion, due to house new production lines for Deo Roll-Ons, has a building footprint dimension of 72m x 97m and a construction area of 9,679m2. This vast project is scheduled for completion in the first quarter of 2019 and will begin production of Roll-Ons in the following quarter. The existing building will be refurbished to accommodate Lip Care production which will begin in the middle of 2020.

About Beiersdorf AG

Beiersdorf AG is a leading provider of innovative, high-quality skin care products and has over 130 years of experience in this market segment. The Hamburg-based company has over 18,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf generated sales of EUR6.8 billion in fiscal year 2016. NIVEA, the world's No. 1 skin care brand*, is the cornerstone of the company's brand portfolio, which also includes brands such as Eucerin, La Prairie, Labello, and Hansaplast/Elastoplast. Beiersdorf's wholly owned affiliate tesa SE, another globally leading manufacturer in its field, supplies self-adhesive products and system solutions to industry, craft businesses, and consumers.

* Source: Euromonitor International Limited; NIVEA as umbrella brand in the categories Face Care, Body Care, and Hand Care; in retail value terms, 2016.

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