Onitsuka Tiger Brand Opens South East Asias biggest store in Bangkok

General Press Releases Wednesday April 25, 2018 16:23
Bangkok--25 Apr--Star PR
Grand opening in Siam Center to feature full range of Onitsuka Tiger products, From MEXICO 66 SD, TIGER MHS, CALIFORNIA 78 EX , DELEGATION LIGHT to exclusive NIPPON MADE collection
Onitsuka Tiger brand is excited to announce the opening of their biggest Southeast Asian store in the popular Siam Center shopping mall, located in Bangkok, Thailand.

The new Onitsuka Tiger store will initiate a gratifying shopping experience for loyal fans as well as the fashion conscious, the sports enthusiast, the sneaker collector or casual shopper, families and tourists. The store stocks the brand's latest releases at prices consistent with its other stores, ensuring it will be a regional favorite for sneaker lovers.

The opening of this new store aligns with the Onitsuka Tiger story, created in 1949 by Mr. Kihachiro Onitsuka who started the brand with a humble idea that sport had the power to transform lives. Till today, the rich heritage and Japanese craftsmanship of the brand, combined with a timeless aesthetic that was discovered on the track, is now worn and seen on streets around the world. Constantly branching out and collaborating with a variety of creative souls from visual artists to fashion designers, from art collectives to sneakers, the spirit of Onitsuka Tiger has uplifted its sporting brand into the fashion and lifestyle scene.

The Onitsuka Tiger mono-brand store is conveniently situated at the elegant and sophisticated Siam Center, one of the most established shopping malls in Bangkok today. A shopper's dream paradise, the high-end mall offers an extensive mix of well-known and international fashion, lifestyle and F&B brands and is a trendy and popular meeting place.

With a retail space of 237 square meters, the store will stock the brand's signature collections as well as the perennial and popular footwear, accessories, apparel for Men, Women and Kids. Shoppers, fans and collectors will also be thrilled to find the quintessential and exclusive NIPPON MADE collection.

Onitsuka Tiger's 2018 collection global campaign kicked off with the debut of MEXICO 66 SD. A reflection of the brand philosophy, this new model will impress wearers with an improved performance and utility based on technology. While it retains some of the elements of the classic MEXICO 66, like the thin sole, the Onitsuka Tiger stripes, and iconic heel flap, the MEXICO 66 SD model uses a new last for a slimmer, more modern silhouette. The sole in particular has been improved for better performance by combining multiple materials. The toe and heel portions are made of cushioning material fuzeGEL(TM), developed by the ASICS Institute of Sport Science, with a precise placement of the gel along the midsole improves cushioning and resilience. Cushioning and fit are also better, with the addition of OrthoLite that offers excellent resilience in the insole.

The center pride of place at Onitsuka Tiger Siam Center is the NIPPON MADE series, the epitome of Japanese craftsmanship. The basic components of the shoes are first assembled, after which the leather making up the upper is washed and processed in hot water. The footwear is then carefully squeezed and dried, leaving the shoes with a wrinkly, vintage look when dry. Every step is skillfully executed by hand and no two pairs of shoes are alike.

The artisanship of the Japanese brand extends to the store interior that is accented by Sumi mortar, a distinctly unique material that has the texture of wood, amplifying the store's intricate yet edgy look. A complex eight-step process goes into the formulation, which uses ingredients such as Asagi Tsuchi, a special type of Japanese soil used to prevent cracking, and Sumi paint (water, Sumi ink and acrylic emulsion).

The new store's grand opening will be hosted by ASICS Thailand and will feature key launches such as the new and enhanced MEXICO 66 SD, TIGER MHS, CALIFORNIA78 EX, DELEGATION LIGHT and exclusive NIPPON MADE sneakers.

Other special guests at the event include Thai popular actress Rasri Balenciaga Chirathiwat (Margie) and actor Pakorn Chatborirak (Boy) and as well as popular Thai illustrator, Spun Inthawong will also draw design activity. For those who have been selected for "Shoot your step, share your style" campaign will be invited to the grand opening of the largest Onitsuka Tiger store in South East Asia and the 3 selected photos will be displayed at the Exhibition at Siam Center and on25-26th of April, Onitsuka Tiger is ready to create the world's largest fashion in Southeast Asia at Siam Center. The new Onitsuka Tiger Siam center store brings an exciting beat and creates a new world of fashion offerings within the local Thai retail scene.

Store Name     Onitsuka Tiger Siam Center
Address       G Floor, 979 Rama 1 Road, Pathumwan Bangkok, Thailand
Phone Number   02-658-1122
Store Hours   Monday-Sunday 10:00-22:00
OFFICIAL HOME PAGE
http://www.onitsukatiger.com
http://www.onitsukatigermagazine.com

Latest Press Release

Guangzhou: leading city in shaping urban innovation ecosystem - Guangzhou Night event ignites the Summer Davos

On the evening of September 19, the "Guangzhou Night" event, featuring the Lingnan culture, was held on the sidelines of World Economic Forum's Annual Meeting of the New Champions 2018 (Summer Davos) in Tianjin, northern China. It is the fourth year in...

Sale and sexual exploitation of children: UN rights expert launches visit to Malaysia

During an official visit to the country from 24 September to 1 October, the UN Special Rapporteur on the sale and sexual exploitation of children will examine to what extent and how Malaysia is engaged in preventing and combating these issues. "I will...

Exciting Pop-Up Dinner to Celebrate Indonesian, Thai Flavours At Nimitr

Luxury boutique hotel 137 Pillars Suites & Residences Bangkok is raising the culinary stakes with an exclusive Indonesian-Thai pop-up collaboration that goes beyond borders. Chef Nanang Prasetya Aditama of the hotel's exquisite specialty restaurant,...

October Dining Promotions At Emporium Suites by Chatrium

Emporium Suites by Chatrium is here to help you embrace iconic living with its October Dining Promotions. Here in the heart of the bustling Sukhumvit shopping and business district, invite your friends, business associates and family to share our...

St. Jude Children#s Research Hospital and Tessa Therapeutics Announce Strategic Collaboration

- The collaboration between St. Jude and Tessa aims to advance cellular immunotherapy treatments for childhood cancer - St. Jude and Tessa will pioneer a novel approach to pediatric high grade gliomas, aggressive brain cancers in children, in which...

Related Topics