Central Group invests 500 million baht to hold #The Greatest Grand Sale 2018

General Press Releases Tuesday May 22, 2018 16:50
Bangkok--22 May--Central Pattana
Central Group invests 500 million baht to hold 'The Greatest Grand Sale 2018', a major sales campaign offering discounts at CPN shopping centers nationwide to spur the economy mid-year and promote tourism
  • Up to 80% off on more than 10,000 popular brands, aiming to increase customer traffic at CPN shopping centers by 30% and boost sales volume by 20% in all shops at 69 shopping centers and department stores nationwide from 1st June-15th July 2018
  • Enjoy discounts from 'Happy Day by The 1 Card: Half Year Half Price' with privileges when registering a new membership
  • Watch the World Cup LIVE simultaneously with others around the world
  • Special prizes worth a total of over 34 million baht; the biggest prize: a trip to Italy with pocket money for shopping at Italy's no.1 luxury department store 'La Rinascente'

Central Group's twelve associated businesses led by Central Pattana Plc. (CPN) is joining hands with partners General Card Services Limited; AEON Thana Sinsap (Thailand) Plc.; Government Savings Bank; Kasikorn Bank Public Company Limited; Siam Commercial Bank Public Company Limited; Thanachart Bank Public Company Limited; Mastercard (Thailand) Co ; Esso (Thailand) Public Company Limited and Toyota Motor Thailand Co., Ltd. investing 500 million baht and collaborating in the launch of 'The Greatest Grand Sale 2018: GO FOR IT' campaign, to reaffirm CPN' shopping centers as ideal destinations for the 'Mid-Year Sale' that everyone is waiting for. The synergy of the Central Group provides the most valuable shopping experience, with discounts of up to 80% at every shop, every zone nationwide. Get a chance to win a trip to Italy, with pocket money to use in Italy's no.1 luxury department store 'La Rinascente' and get a chance to win Central Group cards. The prizes combined are worth a total of 34 million baht. Start your shopping between 1st June and 15th July 2018 at 69 shopping centers and department stores under the Central Group nationwide.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN said: "The Greatest Grand Sale is a national sales event that I hope nobody will miss. All companies under the Central Group will offer promotions and discounts of up to 80% as well as many other special privileges, especially for 'The 1 Card' holders. Our group's synergy focuses on fulfilling needs and communicating directly and rapidly to our target groups. We are applying 'Emotional Marketing' strategy to create inspiration and spur spending. We have taken note that the new generation is not keen on waiting and everything needs to be fast for them. They use technology for most things and stay connected to social media at all times, which allows them to access information quickly and in real time, in particular, on high quality products that represent the best value. When they receive privileges, or get a chance to purchase on-sale items before anyone, they are pleased with themselves and for this reason, our idea is to communicate this campaign under the theme of 'Go For It' to emphasize ourselves as a leading shopping center operator whose sale nobody can miss. In addition, we are still focused on bringing influencers to help kick off a great shopping vibe. Popular photographer Tada Varit and other celebrities such as Maria Poonlertlarp, Pom Pam Niti Chaichitatorn and others are inviting everyone to shop at CPN's shopping centers. It is expected that the campaign will help to increase customer traffic by 30% when compared to a normal period."

CPN is inviting everyone to 'Go For It' with national sale events: 1) Go For Grand Sale: Enjoy up to 80% off in shops, with deals and offers from popular groups and brands such as special flight ticket prices from Thai Airways, clothes from the Pacifica Group, Asava Group, Central The Red Hot Sale, Supersports Super Sale and special offers from leading car showrooms, which will rotate offering discounts at all branches of CPN shopping centers; 2) Go For Good Price: Go full steam ahead with 12 items per week with 'Deal Alert', giving notifications of promotions at many stores; and 3) Go For Great Deal: for every 1,000 baht spent on shopping, get a chance to win a Bangkok-Italy travel package with cash to spend at La Rinascente in Rome (five prizes in total) or get a chance to win shopping vouchers worth 600,000 baht to spend at Central Group's shopping centers and shops. When spending 5,500 baht and up, get a free wireless football speaker at redemption points. From 6 – 19 June or all gifts are subject to availability of stock. Until we run out. And get up to 50% in credit rebate for the holders of Central 'The 1 Card' credit card, Aeon credit cards, Government Savings Bank credit cards, Kasikorn credit cards, Siam Commercial credit cards and debit cards, and Thanachart credit cards. Moreover, get additional privileges for Mastercard and Esso Smiles Cards holders or for customers who present LINE Connected with Smiles (@Essothailand) and those who present Toyota logo car keys. (Terms and conditions from card issuers apply).

Ms. Piyawan Leelasompop, Executive Vice President for Marketing of Central Department Store said: "This campaign has synergy between several of CPN's businesses, which are ready to push forward Thailand as one of the best shopping destinations in Asia for mid-year sales. 23 Central Department Stores (and ZEN) plan to offer the best promotions to Thai and foreign shoppers, with discounts that cover all types of products such as:

  • Up to 30% off at regular counters (only Friday-Sunday)
  • Up to 15% off at Beauty Galleries (only Friday-Sunday)
  • Up to 50% off on specific models of products
  • Additional 15% off when redeeming 'The 1 Card' points equal to the shopping amount
  • Enjoy privileges from leading participating credit cards
  • Get a chance to win a free Italy trip package (five prizes in total, two persons per trip) and a chance to win many other prizes (when shopping under certain conditions).
  • From 6th-26th June at all branches of Central Department Store and ZEN

In addition, customers may also shop 24 hours through www.central.co.th, with promotions and special offers throughout the campaign period. We are also further facilitating our customers with our 'Central on Demand' service for instant shopping through the Central LINE Official account (left corner of the menu). Simply chat with the staff to check our stock (as though you have a personal assistant) then wait at home for delivery, or pick up the products at a nearby Central Department Store branch, whichever you prefer."

Mr. Anawat Sangkhasap, Senior Vice President, customer strategy for Robinson Public Co Ltd., added: "For our national sales event 'The Greatest Grand Sale', this year, Robinson is joining hands with the Central Group by offering 80% discounts on fashion items, clothes, accessories, cosmetics, kid's products, appliances and home products across the whole shopping center. There are special privileges for Robinson customers to receive up to 12.5% in additional discounts when redeeming 'The 1 Card' points equal to the shopping amount. Get a chance to own a new Toyota Yaris ATIV worth over 600,000 baht for every 1,000 baht spent, or every 20 points redeemed with receipts (limited to one transaction). Get cash rebates of up to 8,000 baht for Central 'The 1 Card' credit card holders from 1st June-8th July 2018 at 46 branches of Robinson Department Stores."

Ms. Phattaraporn Phenpraphat, Executive Vice President Marketing and Public Relations of Central Food Retail Co., Ltd., said: "In addition to up to 50% discounts on consumer products, we will also have many other deals and offers. Central 'The 1 Card' credit card holders, get up to 5% cash rebates when spending 1,500 baht and over (per receipt using the card). There will be special offers on Saturdays and Sundays. Get a 15% discount when spending 1,800 baht and over (per receipt and redeeming 1,800 points). KTC members receive 100 points on their KTC Forever Reward for every 1,500 baht and over spent (per receipt from 30th May-10th July 2018). There will also be the 'Taste of New Zealand' campaign, where you can get a chance to win New Zealand round-trip flights tickets worth more than 260,000 baht (two tickets per prize) when spending 400 baht/receipt on participating New Zealand products from 16th May-12th June 2018 at all branches of Central Food Hall."

Mr. Rawee Puaphornphong, Head of The 1 Card added: "New members of 'The 1 Card' who apply for membership from 1st-10th June 2018, get a free set of Almond Pretzel and Lemonade (worth 90 baht) at Auntie Anne's (5,000 prizes) by simply scanning the QR code. There are also other promotions such as 50% or more off exclusive items from popular brands, exclusively for 'The 1 Card' members."

The Greatest Grand Sale 2018 GO FOR IT campaign will be held for everyone to enjoy shopping at fantastic value from 1st June-15th July 2018 at 69 branches of CentralWorld, CentralPlaza, CentralFestival, Central Department Stores and Robinson nationwide, along with Tops, Supersports, Power Buy, B2S and Central Online.


The Central Group's 12 businesses include shopping centers by Central Pattana Plc. (CentralWorld/CentralPlaza/CentralFestival), Central Department Store and ZEN, Robinson Department Store, Supersports, Tops, Power Buy, Office Mate, B2S, Central Marketing Group, Centara Hotel, Central Restaurant Group and The 1 Card.

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