Worlds top retail development association picks Siam Piwats #Siam Discovery as worlds best designed

General Press Releases Thursday May 31, 2018 10:23
Bangkok--31 May--Bangkok Public Relations
  • The International Council of Shopping Centers names Siam Discovery as the winner of its "VIVA Awards celebrate VISION, INNOVATION, VALUE and ACHIEVEMENT" in a dazzling ceremony in Las Vegas to recognise the world's best retail developments
  • Cited for 'cutting edge design' in the world of retailing
  • "We are committed to being a thought-leader in retail development on the global stage through co-creation with retailers and other partners in our developments. It's Thailand 4.0 in action." – Mrs. Chadatip Chutrakul, CEO, Siam Piwat Co., Ltd.

Siam Piwat Co., Ltd., the joint venture partner of ICONSIAM as well as the owner and operator of prestige retail developments in Thailand such as Siam Paragon and Siam Center, has just been presented the world's most prestigious retail development award for the concept and "cutting-edge design" of its Siam Discovery retail destination by the world's largest retail development association – the International Council of Shopping Centers (ICSC).

In a dazzling awards ceremony organized in Las Vegas, USA, Siam Discovery rose to take the top spot from among hundreds of projects from around the world competing to be the winner of the ICSC's VIVA Award in the 'Design and Development' category.

The ICSC's VIVA Awards are presented, annually, by an independent expert jury to "recognise the best-of-the-best in the world of retail development".

Mrs. Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd., said, "Siam Piwat's strategy for growth is to do things in retail and retail development that have never been done before in Thailand or even the world. We are committed to being a thought-leader on the global stage through co-creation with retailers and other partners in our developments. It's Thailand 4.0 in action, and it proves that Thai creativity and collaboration can take our country's flag to the top, even on the world stage."

Siam Discovery opened its doors to visitors in 1997. It underwent a Bht 4,000 million re-build and reopened in 2016 as Thailand's largest lifestyle specialty store and 'the biggest arena of lifestyle experiments'. During the past 2 years, Siam Discovery has swept 6 global awards from prestigious competitions in the world of retailing. Among them is the World Retail Awards part of the World Retail Congress Global Series – Store Design of the Year 2017, for being world's best designed development. Siam Discovery was also chosen by the International Council of Shopping Centers to be the winners of the Gold Award – Design and Development Excellence Renovations/Expansions, for being Asia Pacific's best designed development, as well as the Gold Award – Marketing, Positioning & Brand Awareness, for being the project with the best execution in marketing, positioning and brand awareness in Asia Pacific.

The judges of ICSC praised Siam Discovery for being transformative. "Siam Discovery is a highly imaginative project that gets away from individual stores and walls and into an immersive open experience. It is the first mall development that makes retail an experience as well as the spaces in between being exciting and stimulating. Siam Discovery brings the latest digital technology offerings to create an interactive and experiential retail environment"

"Siam Discovery is a game-changing, hybrid retail destination where products, services, and activities are brought together in a way that suits the lifestyle of Millennials. Products are grouped without the constraints of a particular brand or school of design, in a way that puts the needs of the customer at the centre. Millennials want to discover their own style while exploring new experiences with other people. Here, they can experiment and discover what they like and what expresses their own identity best," Mrs. Chutrakul said.

For further information, please contact:
Bangkok Public Relations Ltd.: Kanthicha Bunpokaew – Tel: +662-664-9500 ext. 112

Latest Press Release

Shangri Palace Presents Its New Delightful Saturday Dim Sum Brunch

Shangri-La Hotel, Bangkok's Shang Palace is proud to present its new delightful Saturday Dim Sum Brunch. Diners can enjoy an extensive range of all you can eat dim sum and unlimited sumptuous Shang Palace's signature BBQ dishes every Saturday from 23...

Photo Release: LA VIE CREATIVE FRENCH CUISINE RECIEVES WONGNAI USERS# CHOICE AWARDS 2019

La VIE – Creative French Cuisine located at VIE Hotel Bangkok, MGallery by Sofitel, represented by Mr. Nuntakorn Chang (3rd from right), Head of Marketing and Communications, is pleased to announce being awarded among the Best French Fine Dining...

FastMatch And Former CEO, Dmitri Galinov, Confirm Settlement Agreement

FastMatch, Inc., a leading foreign exchange spot market operator, and Dmitri Galinov, a founder and former Chief Executive Officer of the company, today announced that they have amicably resolved the lawsuit filed by Mr. Galinov against FastMatch and its...

ภาพข่าว: จัดอบรมให้กับคณะนักศึกษา Asian College of Teachers

แผนกวิชาการและฝึกอบรม บริษัท คลับอะคาเดเมีย จำกัด ได้รับเกียรติจาก Asian College of Teachers ให้เป็นวิทยากรถ่ายทอดความรู้ในโครงการ International TEFL Certificate และ International School Experience Program in Thailand ในหัวข้อ How to Apply Multiple...

Bring on the chill! Red Sky opens its outdoor terrace from 11.30 every day

Have you felt it yet? When you step outside in the morning and, instead of being met by the city's regular punch of 85% humidity and scorching hot sun… you actually feel a little bit chilly? Or that light breeze in the air that forces you to go...

Related Topics