Sangdad Publishing New Generation Launch KRUA.CO Innovative Web Content for Food-enthusiasts

General Press Releases Monday June 4, 2018 15:47
Bangkok--20 Jun--Hill+Knowlton Strategies
The famous cookbook and publishing house, announce digital transformation to cater to Thai food-lover audiences offering new tech approach to Thai food and cooking.
Nan Hongwiwat and Wanweaw Hongwiwat,
Sangdad Media Group's second generation

Sangdad Media Group Co., Ltd., subsidiary of Sangdad Publishing, cookbook and 'KRUA' magazine publisher, today announces the launch of the KRUA.CO website – presenting dynamic web content for all food lovers on an integrative digital format. With over 30 years of experience in food, Nan and Wanweaw Hongwiwat, Sangdad Media Group's second generation, have evolved 'KRUA' monthly magazine to an online portal, after 25 years.

Matching the strong online trend, and highly engaged Thai-food audiences, the new 'KRUA.CO (Krua Dot Co)' website, with the 'Food Is a Big Deal' tagline, will remain focused on local dishes and cultures along with in-depth insights into local lifestyles. All of which have always been important aspects that build KRUA identity.

"Our key focus has always been on food, but our goal with KRUA.CO was to develop the highest standard of digital food content for Thais. The website was built with unique categories and technology to ensure that everyone can relate to our content, including food videos and recipe search features. In Thailand, food is one of our national passions so our goal was to bring this pride, level of detail and breadth of culture and history to the online space," says Mr. Nan Hongwiwat, General Manager of Sangdad Publishing and Sangdad Media Group Co., Ltd.

KRUA.CO contains various categories, all perfect for any foodies –
  • Cooking Category - cooking articles, cooking tips and fun food and kitchen facts.
  • Food Story Category - articles about food, ranging from documentaries, reviews, food trends, restaurant recommendations to interviews of interesting people in food.
  • Video Category - educational and delicious videos from C.I.Y – Cook It Yourself, Heartmade, Voracious Eating Trip ("Trip Gin Laek Lang Lok"), Cook Or Die shows, supervised by Spoonful Production, the in-house team well-known for culinary video production.

KRUA.CO also offers an exclusive Recipe Search Feature, which allows the visitors to discover thousands of searchable recipes gathered from more than one hundred Sangdad cookbooks. For those who still have no idea on what to cook, they can also try the 'Advanced Search' function, allowing them to search the recipes from the ingredients they already have. Visitors can then customize the difficulty level of the recipe when using the function.

"KRUA.CO is the exciting new evolution of KRUA magazine. Modernized to match today's online dominance, but with the same mission to be a comfort place for cooking lovers and food enthusiasts - as we firmly believe that food is a big deal. Our aim is that KRUA.CO will grow as a community, bringing together all cooking lovers and those who are eager to learn more about food." says Wanweaw Hongwiwat, KRUA.Co Editor-in-Chief.
Follow KRUA.CO on ,, and .

Latest Press Release

Michelin starred al fresco dining experience at Siam Kempinski Hotel Bangkok highlights benefits of fresh produce

Internationally acclaimed restaurateur, Chef Henrik Yde Andersen, whose gastronomic empire includes more than 20 well known establishments, brings his personal take on vegetarian fine dinging to Bangkok. The visionary chef behind the Michelin starred...

Chef Sitichot Wanso of Chatrium Hotel Riverside Bangkok Wins Two Competitions At Thailands 24th International Culinary Cup

Our congratulations to Chef Sitichot Wanso (right), Junior Sous Chef of the Silver Waves Chinese Restaurant – pictured above with Chef Spencer Kell (left), Executive Chef of Chatrium Hotel Riverside Bangkok – who was recently awarded two...


The sale will include over one million new English books at 50%-90% off from November 30th to December 9th, 2018 at CMECC From the recent success of the Big bad Wolf Book Sale in Bangkok in August, the biggest book sale in the world is returning to...

Perfect World CEO Dr. Robert H. Xiao attends the 2018 World Internet Conference in Wuzhen, Zhejiang province

Dr. Robert H. Xiao delivered a keynote speech about the internet and cultural exchanges during the event. The 5th World Internet Conference was held in Wuzhen, Zhejiang Province, China between November 7th and 9th, 2018. The event brought together 1,500...

HSBC Collaborates with EDF Foundation to Enhance Thai Needy Students Future Skills

HSBC, in collaboration with the EDF Foundation, announced the launch of "Bank on a Bright Career with HSBC" project as part of the HSBC Youth Opportunities Programme (HYOP). A one-year activity commencing in December 2018 will benefit some 3,000 students...

Related Topics