Sangdad Publishing New Generation Launch KRUA.CO Innovative Web Content for Food-enthusiasts

General Press Releases Monday June 4, 2018 15:47
Bangkok--20 Jun--Hill+Knowlton Strategies
The famous cookbook and publishing house, announce digital transformation to cater to Thai food-lover audiences offering new tech approach to Thai food and cooking.
Nan Hongwiwat and Wanweaw Hongwiwat,
Sangdad Media Group's second generation

Sangdad Media Group Co., Ltd., subsidiary of Sangdad Publishing, cookbook and 'KRUA' magazine publisher, today announces the launch of the KRUA.CO website – presenting dynamic web content for all food lovers on an integrative digital format. With over 30 years of experience in food, Nan and Wanweaw Hongwiwat, Sangdad Media Group's second generation, have evolved 'KRUA' monthly magazine to an online portal, after 25 years.

Matching the strong online trend, and highly engaged Thai-food audiences, the new 'KRUA.CO (Krua Dot Co)' website, with the 'Food Is a Big Deal' tagline, will remain focused on local dishes and cultures along with in-depth insights into local lifestyles. All of which have always been important aspects that build KRUA identity.

"Our key focus has always been on food, but our goal with KRUA.CO was to develop the highest standard of digital food content for Thais. The website was built with unique categories and technology to ensure that everyone can relate to our content, including food videos and recipe search features. In Thailand, food is one of our national passions so our goal was to bring this pride, level of detail and breadth of culture and history to the online space," says Mr. Nan Hongwiwat, General Manager of Sangdad Publishing and Sangdad Media Group Co., Ltd.

KRUA.CO contains various categories, all perfect for any foodies –
  • Cooking Category - cooking articles, cooking tips and fun food and kitchen facts.
  • Food Story Category - articles about food, ranging from documentaries, reviews, food trends, restaurant recommendations to interviews of interesting people in food.
  • Video Category - educational and delicious videos from C.I.Y – Cook It Yourself, Heartmade, Voracious Eating Trip ("Trip Gin Laek Lang Lok"), Cook Or Die shows, supervised by Spoonful Production, the in-house team well-known for culinary video production.

KRUA.CO also offers an exclusive Recipe Search Feature, which allows the visitors to discover thousands of searchable recipes gathered from more than one hundred Sangdad cookbooks. For those who still have no idea on what to cook, they can also try the 'Advanced Search' function, allowing them to search the recipes from the ingredients they already have. Visitors can then customize the difficulty level of the recipe when using the function.

"KRUA.CO is the exciting new evolution of KRUA magazine. Modernized to match today's online dominance, but with the same mission to be a comfort place for cooking lovers and food enthusiasts - as we firmly believe that food is a big deal. Our aim is that KRUA.CO will grow as a community, bringing together all cooking lovers and those who are eager to learn more about food." says Wanweaw Hongwiwat, KRUA.Co Editor-in-Chief.
Follow KRUA.CO on ,, and .

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