SHISEIDO Re-launches Its Hero Serum, Ultimune Power Infusing Concentrate With Global Celebrations For The #StrongSouls Within Us All

General Press Releases Monday June 4, 2018 09:32
TOKYO--4 Jun--PRNewswire/InfoQuest

Shiseido Company, LTD commemorated the re-launch of its hero serum, Ultimune Power Infusing Concentrate with simultaneous celebrations all around the globe. Kicking off in Paris on May 31st the festivities continued in Tokyo, Hong Kong, Taipei, Bangkok and Singapore, culminating in Malibu, USA on June 1st. In partnership with internationally celebrated dance artist and choreographer, Koharu Sugawara, each event focuses on the virtue of inner strength, the confidence it instills, and the joy it brings.

With Ultimune Power Infusing Concentrate taking center stage, this series of events represents a significant milestone in SHISEIDO's brand rejuvenation journey, underpinning the brand's VISION 2020.

Shortly after its inaugural launch in 2014, Ultimune Power Infusing Concentrate cemented its status as the best-selling product in the SHISEIDO range, with one bottle sold every 13 seconds.* This game-changing serum has received over 132 beauty awards globally** - more than any other product in SHISEIDO's portfolio in the course of the brand's 145-year history. Ultimune Power Infusing Concentrate was developed with an uncompromising commitment to fortifying the skin's inner defenses, and the global #StrongSouls campaign is a motivating expression of the product's end promise. A salute to the inner strength of every individual, #StrongSouls invites each of us to embrace our own convictions, our personal power and the empathy that unites us with others, through these shared celebrations and the sense of positivity they evoke.

Marrying Art with Grace and Strength

With its inspiring imagery, the #StrongSouls campaign taps into both SHISEIDO's enduring heritage as a distinguished beauty brand, and its position as a progressive voice for women. The campaign film is shaped by the dance artistry of Koharu Sugawara as she moves through the city of Tokyo. Through dance, she conveys a story of deep emotion and with calculated nuance, she draws from her own inner and outer strength to create the ultimate expression of joy and power.

Celebrate the power of inner strength and share in the joy that it brings with Koharu Sugawara at https://youtu.be/ELYYRQkCYzc
For more event images, please follow SHISEIDO at www.instagram.com/shiseido/
To go behind-the-scenes, please visit https://www.image.net/ultimune_strongsouls2018
*Based on global sell-in data collected from January 2017–December 2017, in which 1 day is counted as 24 hours
**Total number of awards globally as of December 2017
Shiseido Brand Unit
Hiroko Ozeki
hiroko.ozeki@to.shiseido.co.jp
Photo - https://photos.prnasia.com/prnh/20180603/2149066-1-a
Photo - https://photos.prnasia.com/prnh/20180603/2149066-1-b

Latest Press Release

PROSPEROUS CHINESE NEW YEAR CELEBRATION AT CENTARA GRAND BEACH RESORT VILLAS HUA HIN

Chinese New Year is just around the corner. This year Centara Grand Beach Resort & Villas Hua Hin prepares to celebrate the Chinese festivities and in a prosperous evening filled with cuisines from around the world and irresistible Chinese...

Siamese neem tree with sweet fish sauce - Healthy Food

"Siamese neem tree" is the local plant that can be found in every region of Thailand. The quality of Siamese neem tree are maintain blood , helps digestive system, decrease the risk of tumor and cancer but the taste is bitter so it usually eat with sweet...

Usher in a Prosperous Year of the Pig at Hilton Hua Hin Resort Spa

Usher in the Year of the Pig with a sumptuous selection of Lunar New Year delights and specialities at White Lotus of Hilton Hua Hin Resort & Spa. Located on level 17, the highest level at the resort, diners will be greeted with stunning ocean views...

Valentines Day Dinner Buffet Spoil your loved one with a little romance and our delicious buffet on Thursday, 14th February 2019 at The SQUARE restaurant

This Valentine's Day, Novotel Bangkok Fenix Silom presents a romantic dinner buffet featuring an array of seafood, international cuisine and free-flow drinks to celebrate the sweetest day of the year. The buffet will be highlighted with succulent grilled...

Chinese New Year in Style

2019, the 'Year of the Pig,' and according to legend, the last animal to show up at the Jade Emperor's party, so the twelfth animal of the zodiac. Make sure you're not late for our gourmet celebration at the Terrace@72 Restaurant of Ramada Plaza by...

Related Topics