THE ULTIMATE UPDATE HAS ARRIVED: INTRODUCING THE CURRY 5 Inspired and built for the player that is #Wired Different the new Curry 5, light, low and built for optimum speed and agility

General Press Releases Tuesday June 19, 2018 13:23
Bangkok--19 Jun--Spark Communications

Under Armour, the high performance sportswear label has dropped a limited run of the highly anticipated Curry 5 basketball shoes. Only 58 pairs of Curry 5 will be available in Thailand, exclusively at Siam Center Under Armour flagship store, Dilok and VAC.

Light, low and built for optimum speed and agility. The full knit construction with molded cushioning and a unique lockdown lacing system brings total precision to the shoe's 360 degree fit and feel. And an unbelievable grip traction system, built for all courts, provides quick-stop traction, enabling basketball legend, Stephen Curry, to make cuts on a dime, no matter what the surface. The ultimate upgrade is here…and, like its namesake, it's Wired Different.

Basketball was wired the same for decades – a game predicated on size and brute strength, played within 24 feet of the rim, where jab steps were secondary to elbow jabs, where athleticism ruled all…until Stephen Curry finally cracked the code. Stephen is 'Wired Different' from his predecessors; a challenger who has hacked handles, hacked range and, in the opinion of some, even ruined the game.

They said he was not as tall and not as strong as his counterparts. But what he lacked in size he made up for in his IQ. He's shifty and quick, strategic and surgical, plus he packs unlimited range from three. Over the years, he has single-handily turned the court into a 40-foot playground behind the arc, with vision to match, that opens up the floor causing glitches for opposing teams. They said he was a one-off, a cheat-code, but he has upgraded into a full-blown operating system, helping lead an evolution of basketball, giving players of all sizes – and abilities – the confidence to achieve the impossible through hard work, determination and will. In order to continue to break the game and shatter the status quo, Stephen has created a new operating system that's 'Wired Different' for the modern game.

Other key components of the Curry 5 design include:
  • EVA cushioning midsole delivers underfoot responsiveness
  • The Curry 5 locks in Stephen's heel with Anafoam and has a super light upper that doesn't weigh him down
  • New lacing system and stretchable upper allows for ease of entry
  • The midsole delivers lightweight underfoot responsiveness
  • The speed plate and flex zones in the midsole and outsole help Stephen stay light
  • Containment areas in the forefoot lateral wall and the heel lock in the foot, enabling Stephen to play his game on his toes
  • Weight: 11.8 oz.

The launch colorway of the Curry 5 is striking on court, balanced by a white and black-patterned upper with pops of red accents on the tongue and forefoot traction underfoot. A deep lockdown lacing system makes for a striking visual as laces look to dive under the material, and back up over the stretchable upper. The white midsole is accented by subtle but clean icy blue speckle, rounding out a simple but dynamic silhouette for the Curry 5.

The Curry 5 is available only at Siam Center Under Armour flagship store, Dilok and VAC and retails for THB 6,290.
About Under Armour, Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness(TM) platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.

About Triple Pte. Ltd.

Established in September 2013, Triple Pte. Ltd. is a sports and lifestyle retailer which holds the exclusive distribution rights for the Under Armour brand across Southeast Asia. Triple launched the first two Southeast Asian Under Armour brand houses in Singapore and the Philippines in May 2014, followed by 13 new brand houses in Singapore, Malaysia, the Philippines and Thailand in 2014 and 2015. An omni-channel e-commerce channel is currently served out of Singapore across the ASEAN region. Triple is based in Singapore.

Be Humble and Stay Hungry.
About Sports Revolution Co., Ltd

Sports Revolution was established in 2000 and is now one of the largest distribution networks in Thailand for the sporting industry. Sports Revolution was the first company to operate a Sports mono-brand concept store in Thailand and has ample local knowledge in the sports retail industry.


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