SodaStream Unveils Limited Edition Set Love is Love in Celebration of Pride Month

General Press Releases Thursday June 21, 2018 13:00
AIRPORT CITY, Israel--21 Jun--PRNewswire/InfoQuest
The limited edition set includes two same-sex "parent" bottles, a "child" bottle, and a home shaped package that conveys the universal love message "home is where your love is."

In celebration of Pride Month, SodaStream International LTD (NASDAQ: SODA), the No. 1 sparkling water brand in the world, released today its limited edition, collectible "Love is Love" bottles, portraying same-sex families. The bottles are promoted by a sincere and touching animated video.

Photo - https://mma.prnewswire.com/media/704573/SodaStream_Pride_Edition.jpg
Logo - https://mma.prnewswire.com/media/330492/sodastream_international_ltd__logo.jpg
To view the video, visit SodaStreamPride.com.

The video depicts a man and woman spending an ordinary day in the park with two small girls, playing on swings and sharing ice cream cones. We see the two adults comforting one of the children who fell down. The camera then shows all four characters returning home. The man and woman eventually part ways to two separate houses and embrace their respective spouses, revealing the adults are actually two same-sex couples with one child each.

The special edition SodaStream Love is Love set includes two "parent" 1-liter bottles and one "child" half-liter bottle imprinted with depictions of the family characters from the video. Each set is packed in a house-shaped box, which echoes the campaign message, "Home is where your love is."

"SodaStream is proud to celebrate Pride month on a global scale", explained Daniel Birnbaum, Chief Executive Officer of SodaStream. "We are a company committed to forging and celebrating bonds across all nationalities, religions and sexual orientations. We hope this campaign will inspire communication and help us all join together to spread a message of love."

The limited-edition bottles are sold exclusively online and retail for $24.99.
To find out more about the SodaStream Love is Love campaign and watch the video, visit: SodaStreamPride.com
About SodaStream

SodaStream is the No. 1 sparkling water brand in the world (in terms of volume consumption). SodaStream enables consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water fun and exciting to drink, SodaStream helps consumers drink more water. SodaStream sparkling water makers offer a highly differentiated and innovative alternative to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 80,000 retail stores across 45 countries. To learn more about how SodaStream makes water exciting, follow us on Facebook, Twitter, Pinterest,Instagram and YouTube, visit www.SodaStream.com .

Media Contact:
Clara Amselem
Global Public Relations Manager
Claraa@sodastream.com
+972 52 425 5476
Photo - https://mma.prnewswire.com/media/704573/SodaStream_Pride_Edition.jpg
Logo - https://mma.prnewswire.com/media/330492/sodastream_international_ltd__logo.jpg

Latest Press Release

Arab Countries Agree on New Framework for Halal Certificates Mutual Recognition

A unified Pan-Arab framework for the mutual recognition of Halal products and services certificates was announced in the United Arab Emirates on Monday. A step aiming to enhance the competitiveness of halal food in international markets. (Photo:...

Photo Release: Capital Contribution for Priest Hospital

Doctor Phithak Tungchanachaianan, Deputy Director of Health System Development Mission Group of Priest Hospital, recently received capital contribution to support costs of food, medical supplies and medical factors from The Emerald Hotel led by Ms. Daran...

Man Ho at JW Marriot Hotel Bangkok invites guests to indulge in live crab delights!

Man Ho Chinese restaurant at JW Marriott Hotel Bangkok is offering delicious and savoury live crab. Known for being one of the best critically acclaimed Chinese restaurants in Bangkok, Man Ho offers you the chance to immerse yourself in a memorable...

Celebrate 4th Anniversary of amBar Pool Party At Four Points by Sheraton Bangkok, Sukhumvit 15

For celebrate a 4th Anniversary of amBar Pool Party at Four Points by Sheraton Bangkok, Sukhumvit 15 on Saturday 2nd March 2019 from 2 PM – 8 PM. In the evening on Saturday, let's enjoy and drink with DJ from ANEESH MADINA (IND), KIERON M (UK), RAI...

Photo Release: Saffron Living Inks Land and Building Lease Deal at WHA Eastern Seaboard Industrial Estate 1

Saffron Living, one of the most trusted Chinese manufacturers of foam and spring mattresses and global-scale supplier to leading brands, recently signed a lease contract with WHA Industrial Development for Ready Built Factories and Warehouses (27,000 sq...

Related Topics