YouAppi Widens Global Footprint And Further Expands Asia Operations With New Office In Singapore

General Press Releases Monday July 2, 2018 08:00
SAN FRANCISCO--2 Jul--PRNewswire/InfoQuest
Company Growth Rate Expands Several Hundred Times Over Across APAC, including Japan, Indonesia and Korea, during 2017 and 2018

YouAppi , a leading growth marketing platform for premium mobile brands, today announced the opening of new offices in Singapore, expanding the company's substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. YouAppi delivers successful campaigns for the top performing brands in Asia, including Indonesia's leading online marketplace and Unicorn startup Bukalapak ; Cheetah Mobile , creator of some of the world's most popular apps; Chinese leading provider of Internet value added services Tencent , who recently surpassed Facebook as the world's fifth largest company; and Shopee , the number one online shopping destination across Southeast Asia.

"As the leading online marketplace in all of Indonesia, it was imperative we attract the right kind of users and help funnel those users through the buying process," said Niva Widya, senior digital marketing manager at Bukalapak. "YouAppi's insightful, data-driven approach has helped us achieve a very high percentage in purchase rate and a significant reduction in customer acquisition costs. What's more, their highly engaged, responsive team ensures we take advantage of every innovation to keep increasing those returns."

YouAppi's 360 Platform is designed to dramatically increase acquisition and retention of high-value customers for the world's hottest mobile brands. First of its kind, the YouAppi platform delivers unprecedented insight into the mobile user experience by leveraging artificial intelligence and machine learning to connect premium mobile brands to their target audiences.

"For mobile marketers, Asia is one of the most exciting places in the world," said Moshe Vaknin, YouAppi founder and CEO. "Consumers are not only tech savvy and avid mobile users, they also show a consistent appetite for new and exciting ways to connect with the brands they most love. What's more, marketers in the region are highly tuned into to what consumers want, ensuring user acquisition and retention efforts are never wasted."

Mobile advertising growth in Singapore currently exceeds global rates, with entertainment and media revenues expected to rise to $6.58 billion USD in 2020 ( PwC ). Online video is the hottest growth segment for mobile advertising across the country, which boasts the highest smartphone saturation in the world ( Deloitte ). A recent   survey of mobile marketers around the world revealed video is on the rise globally, with 85 percent planning to increase their video investments in 2018.   YouAppi's award-winning 360 Platform offers both brand and rewarded video options via its lightweight SDK.

YouAppi serves publishers and digital marketers across a variety of sectors throughout Singapore, including shopping, gaming, lifestyle, utilities, entertainment, travel and the growing on demand mobile economy.

"As the largest e-commerce platform across Southeast Asia, we needed a smarter approach to increasing user acquisition through better retention and engagement," said Horas Octavianus Sihotang, performance marketing manager at Shopee Indonesia. "YouAppi helped us to optimize our ad placement through its network using their proven, high performing display campaigns.

About YouAppi

YouAppi's 360 Platform is the leading growth marketing platform for premium mobile brands. By combining the power of machine learning with YouAppi's proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of over two billion users, converting data into profitable users.

Headquartered in San Francisco, YouAppi operates across twelve countries in Asia, Europe and North America. Follow us on Twitter ,   Facebook or LinkedIn , or for more information, visit www.youappi.com .
All trademarks contained herein are the property of their respective owners.
Media Contacts:
Jennifer Shambroom
CMO
+1 415 278 1727
jennifer@youappi.com
Natalee Gibson
Mercury Global Partners for YouAppi
+1 720 648 5784
natalee@mercuryglobalpartners.com
Logo - https://mma.prnewswire.com/media/527531/YouAppi_Logo.jpg

Latest Press Release

Tesco Lotus makes headway against food waste, with all hypermarket stores

Tesco Lotus makes headway against food waste, with all hypermarket stores in Bangkok and major cities now donating surplus food to local charitiesand food waste data tracking under way Tesco Lotus, part of the world's leading retail group Tesco, has...

Sra Bua by Kiin Kiin unveils the exclusive collaboration of Thai gastronomy with Chef Ian Kittichai

Three top chefs are joining hands at Michelin one star Sra Bua by Kiin Kiin restaurants to present a six-course Thai gastronomic dinner. The dinner, which takes place, on Saturday 1 December 2018, brings together guest chef Henrik Yde Andersen Kiin Kiin...

CP ALL JOINS FORCE WITH THAI WEBMASTER ASSOCIATION AND PIM ORGANIZING THE 2ND THAILAND BEST BLOG AWARDS 2018 BY CP ALL GLOBLOGLIZATIONNOW OR NEVER INVITING BLOGGERS TO SUBMIT WORKS FOR CONTEST

CP All (Public) Company Limited, the founder of 7-Eleven convenience stores in Thailand, in cooperation with Thai Webmaster Association (TWA) and Panyapiwat Institute of Management (PIM), pursues the intention to support and inspire online writers or...

Fit and Firm with Vistra Sports Exclusive Party 2018 at Lancaster Bangkok

Lancaster Bangkok was honoured to be chosen as venue for the "Vistra Sport Exclusive Party 2018"organised by Vistra Sports, the leader of nutrition for sport and exercise. The party brings all guests to join activity exclusively with Coach Micky-Nont...

Fight weathered skin and aching muscles this winter with Spa Cenvarees luxurious Golden Moments program

As the cooler weather sweeps in, our special "Golden Moments" treatment program is making a long-awaited return to Spa Cenvaree at Centara Grand at CentralWorld. Specifically designed by our team of massage and wellbeing professionals for the winter...

Related Topics