Essilor Thailand emphasizes world leadership in vision solutions at 12th Anniversary event with the introduction of a cutting-edge digital dispensing technology and virtually unbreakable lighter lens materials

General Press Releases Wednesday July 4, 2018 11:09
Bangkok--4 Jul--Vivaldi Integrated Public Relations

Essilor Distribution (Thailand) Co. Ltd., the world leader in the manufacture, assembly and distribution of optical lenses as part of Essilor Group (France), celebrates its 12 year anniversary with a year of exciting activities for consumers in digital era. The anniversary program emphasizes Essilor's world leadership in vision solutions, and now takes the company through the important step of digital economy integration and digital society integration as part of its Thailand 4.0 strategy. The 12th anniversary celebration is hosted at Centara Grand at Central World and will express gratitude to partners and customers via special activities. The program showcases innovations in eye examination, lens fitting and dispensing as well as the latest lens technology, and also hosts a short business seminar on Essilor's business readiness in the digital era.

The company will commence the celebrations by introducing a cutting-edge digital dispensing technology which goes beyond the traditional measurement practice to help determine a whole number of fitting characteristics for glasses frames. In addition to eye measurements, Essilor also introduces technology to measure the "physique" of the eyes and eye behavior, to design the optimum lens for the best vision/frame choice. These devices accurately measure points on the lens to position the lens directly on the center of the eye in order to achieve clarity and comfort.

Essilor is also highlighting a new innovation in lens materials, "Airwear", which is highly impact resistant, virtually unbreakable and lighter than a normal lens. Airwear is made from a proprietary polycarbonate resin patented by Essilor — the same material that NASA uses to make visors for their astronauts. Polycarbonate is widely used in everyday products including computers, car headlights, helmets, etc. but Airwear utilizes the latest R&D improvements resulting in a purer material resin designed specifically for the optical industry. The result is a superior lens material that provides optimum optical performance that is 12x stronger than the standard plastic lenses and also provides 100% UV protection.

Besides being tough and durable, Airwear is produced via an environmentally friendly manufacturing process. One hundred percent of the production waste from Airwear lenses is recycled, greatly reducing the environmental footprint put forth by the manufacturing process. With the production of all lenses comes the inevitable waste. However, waste produced from the manufacturing of Airwear lenses is given a second life in other industries, such as in automobiles and toys.

Thissadee Tulyaanukij, Managing Director of Essilor Distribution (Thailand), said, "Essilor Distribution (Thailand) Co. Ltd. is celebrating by looking back at Essilor Group history, a remarkable path of innovation and achievement spanning 170 years. This has put our expertise at the service of customers, with an on-going commitment to vision enhancement through the designing, manufacturing and distributing of ophthalmic lenses and equipment for eye care professionals".

He continues, "To be the leader in the manufacture and assembly of optical lenses and the development of modern solutions and technologies for opticians and optometrists throughout the world, we're constantly looking at technology and seeking opportunities to enhance our digital offerings for customers in lockstep. So we have innovation on the horizon that will have much more impact on both our partners and our customers when delivered in synergy with the digital space. We see it as an obligation as a leader in the industry to continue researching and evaluating the technologies that are out there for the benefit of Essilor customers".

To further celebrate the 12th year anniversary, Essilor Distribution (Thailand) Co. Ltd. has joined together with three artists, including Pavisa Meeseenon, a young designer who is behind the success of textile design for several top brands; Nong Phupa Porrawut Jiramitmongkol, a superstar junior artist who has a keen interest in Buddhist art and has produced more than 60 works that are in high demand among collectors; and Playworks, the souvenirs shop in Chiangmai which has the concept that 70% of the work is done by hand, 30% by machine and 100% by heart, and has created three designs of the Essilor cleaning cloth for eyeglasses under the local concept of "Thai Niyom". The Essilor cleaning cloth has only 1,200 pieces available in each style. Customers can follow Essilor Thailand Facebook Fan Page to see the promotion of 12th year anniversary, and to get the limited edition Essilor cleaning cloth for eyeglasses.

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