Tetra Pak Index 2018 Says Smart Packaging Offers Exciting Opportunities in Fast Growing Online Grocery

General Press Releases Wednesday July 4, 2018 14:00
LAUSANNE, Switzerland--4 Jul--PRNewswire/InfoQuest
Smart packaging technologies based on unique digital codes will take both online and off-line grocery in exciting new directions during the next few years, says the Tetra Pak Index 2018, launched today.
(Logo: https://mma.prnewswire.com/media/632361/Tetra_Pak_Logo.jpg )
(Photo: https://mma.prnewswire.com/media/714309/Tetra_Pak_Alexandre_Carvalho.jpg )
(Photo: https://mma.prnewswire.com/media/714308/Tetra_Pak_Index_report.jpg )

Online grocery shopping is growing at a double-digit rate, while traditional stores are being reinvented, merging together into an omnichannel where consumers expect to be able to buy whenever, wherever and however they choose, with the smartphone as their compass. Packaging will play an important role in response to the trends that are shaping the growth of on-line grocery, says the company.

Four trends shaping the growth of online grocery
The Tetra Pak Index 2018 highlights the four key trends shaping the growth of online grocery:

Convenience The main driver for on-line consumer take-up, as time-crunched consumers look for new ways to make their life easier. Key opportunities include easy product replenishment, voice, and convenient packaging

Sustainability Pressure on plastic and awareness of the circular economy will continue to grow, and recycling will become ever more important. Consumers want to know whether brands are 'doing the right thing'

Personalisation & uniqueness Customisation of products and personalisation in the consumer journey will be important differentiators going forward. This is accelerating the direct-to-consumer trend and as many as 80% of consumer-packaged goods companies are predicted to migrate to this model by 2025

Technology & performance Super-fast delivery in as little as 10 minutes is expected by 2025, changing consumer behaviour to buy more frequently and in smaller amounts, adding more complexity to the logistics. Supply chains will continue to be transformed by a raft of technologies, notably radio-frequency identification (RFID) and robotics, boosting efficiency and transparency

The role of smart packaging

Smart packaging technologies based on unique digital codes allow each and every product package to be given a unique identifier. These codes can be read by either data scanning devices or an ordinary smartphone, linking to vast amount of information and opening up all kinds of possibilities.

It creates an interactive channel with individual consumers, allowing brands to have a real time conversation with the consumer, sharing details on the sourcing of raw materials, nutritional facts, as well as games, promotions and environmental information.

At the same time, with insights captured through these digital codes, brands can continuously improve the shopping experience and make it ever more personalised for the consumer.

e-Retailers are also calling for unique identifiers compatible with the robotic technology used in their warehouse and distribution, as this is widely seen as the key to success in e-commerce. Data and full traceability helps them navigate complex logistics and improve efficiency, moving closer to real-time order fulfilment.

Alexandre Carvalho, Director Global Marketing Services at Tetra Pak, says: "The rise of on-line grocery is a great opportunity for food and beverage brands, and packaging plays a key role in supporting their success. In particular, smart packaging helps drive greater transparency and efficiency in the supply chain, up and down stream, while also enabling a direct, interactive relationship with the consumer. We believe this rapidly developing technology, tried and tested by us since 2016 and now being deployed in Europe, can help our customers explore new avenues, driving growth in the years ahead."

Tetra Pak Index 2018 is based on consumer research conducted in US, UK, China, Saudi Arabia and Korea, a global market segmentation study, as well as interviews with e-retailers in the US, Europe and China.
Download the free Tetra Pak Index report here
ABOUT TETRA PAK

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With over 24,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD(TM)," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at http://www.tetrapak.com
Source: TetraPak

Latest Press Release

Pattana Golf Club Resort won two awards at the 2018 SPIA Asia Awards Ceremony

Pattana Golf Club & Resort in Sriracha, Chonburi Province, Thailand won two awards at the 2018 SPIA Asia Awards Ceremony in Bangkok. Pattana Kids Triathlon received Silver Award (via our subsidiary C55 Events) for the Best Youth Sports Development...

Zoomlion to Reveal Designs for the Future at bauma China 2018 with 4.0 Intelligent Machinery

Zoomlion Heavy Industry Science & Technology Co., Ltd. (Zoomlion), China's top construction machinery manufacturer, will exhibit a comprehensive lineup of the brand's Generation 4.0 smart products at bauma China 2018, which will open on November 27...

Proya#s mission for its 15th anniversary: Let the world see Beauty of China

Proya (SHA: 603605), the No.1 cosmetics company on China's A-share market, held its 15th anniversary celebration themed "PROYA 15th Anniversary Gala Beautifying the Future" in Hangzhou on November 19. All-star guest lineup heralds the next chapter in...

Bring your family to celebrate Father#s Day at Furama Silom, Bangkok.

Celebrate Father's Day with our special international lunch buffet on 5 December 2018 from 11.45hrs – 14.00hrs at Rama Restaurant. Enjoy very special discount for 'Early Bird' for THB. 399 from THB. 499 / person indulge in a widespread of seafood,...

Photo Release: Dow Thailand Hosts Customer Appreciation Golf Tournament 2018

Chatchai Luanpolcharoenchai, Dow Thailand President, hosted an annual friendly golf tournament during its Customer Appreciation Day 2018. Held for 17 consecutive years, the event marked as an appreciation to the company's valued customers for their...

Related Topics