Remy Martin Teams Up With Artist Matt W. Moore to Get a New Perspective of the World Around Us

General Press Releases Thursday July 5, 2018 17:15
PARIS--5 Jul--PRNewswire/InfoQuest

As the latest expression of its forward-focused mind-set, Remy Martin has invited internationally-renowned Matt W. Moore to introduce the next visual chapter of its centuries-old story - brought to life through an exclusive VSOP Limited Edition and a revolutionary Augmented Reality app.

To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/8356851-unique-collab-remy-martin-matt-moore/
CREATING A NEW VISUAL LANGUAGE

Remy Martin has long celebrated art, but this special collaboration, born from shared values of creativity and audacity, brings its traditional Cognac-making craftsmanship into a modern, cosmopolitan setting. Driven by the power of digital, Matt W. Moore has created a visual narrative for the brand using his iconic "Vectorfunk" abstract graphics to generate new, colourful energy and harmonise history.

Inspired by the Cognac environment, Moore's visual narrative for Remy Martin introduces a realm of discovery, blending natural elements like grapes and leaves. And it inserts subtle clues, inviting the audience into an adventure of movement and mystery. Moore even revisits Remy Martin's cherished symbolism, like its mythical centaur, prominently outstretched in a graphical scheme of geometric splendor.

FROM ART TO ARt #ARtbyremymartin
"Through augmented reality, let's create things that have never been seen before." Matt. W. Moore

Through an imaginative new adventure of augmented reality, you're invited to revisit your surroundings by taking on the role of the viewer as well as the artist. ARt means Augmented Reality Tour which will be celebrated in the form of City Tours in major cities all around the world, from New York and London to Moscow and Shanghai.

It is the world's first brand activation that leverages ARKit technology through an art perspective. Playing with a vast pallet of 3D graphical elements inspired by Matt's new visual universe, you're free to become the artist, redesign your environment, and create your own unique vision of the world.

Download the App on Apple Store Remy Martin ARt create your ARt world and share it #ARtbyRemyMartin
Remy Martin VSOP Limited Edition available from June 1st, 2018.
To get more info
http://vsopbymwm.remymartin.com
http://www.remymartin.com
To see videos
https://youtu.be/DBMyPil1gRI
https://youtu.be/06Mm2CjzxZg
Contact: Florence Puech, International Communications Director, Florence.puech@remy-cointreau.com
Pauline Candelle, International Communications Manager, Pauline.Candelle@remy-cointreau.com
https://mma.prnewswire.com/media/711075/Remy_Martin.jpg
https://www.multivu.com/players/uk/8356851-unique-collab-remy-martin-matt-moore/
Source: Remy Martin

Latest Press Release

Photo Release: Warm Welcome Pichaya Nitipaisalkul Thai singer and actor at Centara Grand at Central Plaza Ladprao Bangkok

James Robert Wilson (1st left), General Manager of Centara Grand at Central Plaza Ladprao Bangkok together with Caroline Shen (1st right), recently gave a heart felt welcome to Pichaya Nitipaisalkul (centre), a talented Thai singer and actor on the...

REVIVAL - ARTIST PLAYGROUND BY PULLMAN

Committed to art and design, Artist Playground by Pullman presents Revival at Pullman Bangkok Grande Sukhumvit on Friday, 30 November 2018. In supporting of the local art scene and being involved in the cultural life of Bangkok, Pullman Bangkok Grande...

Volvo Trucks Provides Autonomous Transport Solution to Bronnoy Kalk AS

Volvo Trucks has just signed a landmark agreement with Bronnoy Kalk AS in Norway to provide its first commercialautonomous solution transporting limestone from an open pit mine to a nearby port. To view the Multimedia News Release, please click:...

Coca Holding International Co Ltd

Ms Nat Nataree has invested over 15 million baht to renovate Coca Central World branch, the first ever branch for the 3rd generation of Coca that offer all lifestyles for customers. Under this new look, it emphasizes on global conservation under the Coca...

MR.D.I.Y. wins 2018 World Branding Awards

(In the picture): Andy Chin, Head of Marketing of MR.DIY.(left) receiving the "Brand of the Year" Award from Richard Rowles, the chairman of the World Branding Forum. The prestigious World Branding Awards, the ultimate global brand recognition accolade,...

Related Topics