Thai shrimp sees more room in Australia

General Press Releases Monday July 16, 2018 16:26
Bangkok--16 Jul--CPF

Seafood Importers Association of Australia Inc (SIAA) suggests Thai shrimp exporters apply more B2C (Business to Consumer) marketing strategy to allow consumer learns more on farming system that ensure food safety.

During the visit in Bangkok recently, Mr. Norman Grant, Executive Chairman of SIAA, said Australian Government has stringent inspection on imported prawn to prevent white spot syndrome virus (WSSV). Moreover, concerned government agencies have jointed hand with private sector to conduct research and development and inspect farms to ensure eradication of the white spot disease.

Since last year, the outbreak of WSSV had damaged shrimp farm production mainly in Queensland. The Queensland Department of Agriculture and Fisheries has to implemented urgent treatment and discharge on all infected prawn farms in its southern area. Surveillance is part of a two-year process to demonstrate proof of freedom from white spot disease.

"Australia concerns much on prawn diseases particularly the virus to prevent the production away from any infections," noted Mr.Grant.

Mr. Grant added that increasing population in Australia to 23-24 million people, particularly the migrants from Asia will expand prawn consumption. The country consumes an average of 100,000 ton per year, of that 30% has been imported. Wild shrimp harvesting accounts about 80-90 per cent of the total demand and the rest comes from farm.

However, Australian consumers have less information about Thai shrimp that how they are farmed. Thai exporters have directly connected with their importers who have a lot of details of the products but it has not been conveyed to consumers. Australia has over 200 seafood importers and they have different marketing practices. So that, it is necessary to communicate with consumer especially via B2C campaign instead of focusing only on B2B (business to business). The strategy will allow those consumers learn more on Thai shrimp for their decision makings.

Mr.Grant pointed that it is also important to have information on the package where the shrimp comes from and how it save the environment.

"Without any information for consumers, they will turn eye to other meat such as lamp or chicken as their lower prices. Australian consumers know seafood very well that it good for life also their happiness," Mr.Grant stressed.

Mr.Premsak Wanuchsoontorn, Executive Vice President – Aquaculture Business at Charoen Pokphand Foods PCL (CPF), said the company's shrimp farming has been equipped with high technologies as well as relied mainly on international standards. It operates integrated closed-operation farm with stringent measures to prevent diseases. Surveillance of diseases always be worked in the farm.

"The test kit that CPF uses in farm has the same standard as in Australia which the company has launched relevant with quality inspection to make sure that its production is far away of any diseases," said Mr. Premsak, adding that the white spot virus has not been found in its farms.

Thailand's shrimp export to Australia achieves 5,000–6,000 tonnes per year, including boiled shrimp and cooked shrimp.

CPF successfully developed 3-cleaning approach (clean pond, clean water, clean stock) to prevent EMS (Early Mortality Syndrome). The company also transfers this technique to farmers nationwide to ease off the virus.

Latest Press Release

SPECA at 20: Strengthening the UN Special Programme for the Economies of Central Asia to deliver on the 2030 Agenda

Marking the 20th anniversary of the United Nations Special Programme for the Economies of Central Asia (SPECA), high-level participants from the seven landlocked participating countries - Azerbaijan, Afghanistan, Kazakhstan, Kyrgyzstan, Tajikistan,...

Photo Release: IMPACT organizes the first edition of Barista Champion at Terrazza restaurant

Mr. Loy Joon How (middle), General Manager of IMPACT Exhibition Management Co., Ltd., along with Mr. Jessada Kreesuradach, Manager of Group Restaurant, joined judges' panel for the first edition of Barista Champion competition organized by IMPACT...

DHL Express announces its 2019 price adjustments in Thailand

- Rate increase by an average of 4.9% for shipments weighing less than 70Kg, and 5% to 10% for shipments weighting more than 70Kg, effective January 1, 2019 September 21, 2018: DHL Express, the world's leading international express services provider,...

Photo Release: Thailand Prime Minister and his colleagues visit Digital Thailand Big Bang 2018

General Prayut Chan-o-cha, Prime Minister of Thailand and Miss Ajarin Pattanapanchai, Permanent Secretary of the Ministry of Digital Economy and Society, recently visit Seagate booth in the "Digital Thailand Big Bang 2018" under the "Thailand Big Data"...


Pack your bags all moms and dads, and get ready for a fun and free school-holiday trip this October as Hua Hin's best-loved Centara Grand Beach Resort & Villas Hua Hin has recently launched a special "Stay & Play" package that features not only a...

Related Topics