INTRODUCING SWAROVSKIS NEW MOTHERS DAY 2018 COLLECTION

General Press Releases Wednesday July 25, 2018 15:22
Bangkok--25 Jul--Spark Communications

Mothers are multifaceted. For that reason, Swarovski proposes a Mother's Day assortment that appeals to all styles and personalities, ranging from modern monochrome designs to contemporary floral creations, like those Creative Director Nathalie Colin develops: "Mother's Day is evolving from a purely affectionate occasion infused with soft femininity to a celebration of powerful females: mothers who made the impossible possible, multitasking women and those who inspire not only their children but other women and their male counterparts, too. This Mother's Day Collection is as multifaceted as the women we celebrate - elegant and cool, timeless and modern, demure and on-trend but, above all, brilliant."

A highlight of the collection is the floral-inspired Latisha range in a timeless black and white color combination. Featuring black crystals on one side and white ones on the other, the Latisha necklace and bracelet are all about versatility. The earrings are adorned with pearl embellishment and can be mismatched with removable ear jackets to channel the asymmetrical earring trend.

A delicate alternative is the Sparkling Dance family, which dazzles with the innovative 'dancing crystal' concept that catches the light at the slightest of movements. This season, glittering floral motifs extend the range to create a glamorous and feminine statement for every day. Crafted to resemble bursts of flowers and encrusted with shimmering clear pave crystal, the sparkly necklace and versatile earrings bring a mesmerizing touch to the silhouette.

With their fine proportions, Latisha and Sparkling Dance are ideal to create personalized layerings. To enhance this easy-chic style, classics like Lollypop bracelets, Vittore and Frisson rings can be stacked for dazzling effect.

Swarovski gives a fashionable and inspiring perspective to the collection through its campaign. This results in a true lesson of style once more exemplifying #BrillianceForAll, and starring real mother/ child couples including Chiara Ferragni and her mother Marina Di Guardo, American model Devon Aoki and her three children, and Oluchi Onweagba and her son. In addition to this sparkling line-up, this campaign sees brand ambassador Karlie Kloss strikes a pose with Maye Musk, creating a remarkably cool duo.

To celebrate Mother's Day here in Thailand, Swarovski will offer a complimentary ORGANIKA Jasmine Massage Oil with any purchase of regular priced products only on 12 August 2018.The brilliant promotion will be eligible for one piece per customer, per transaction.

Swarovski
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity.

Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017.

Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet has always been an integral part of Swarovski's heritage, and is embedded today in the company's well-established global sustainability agenda. In addition, global Swarovski Waterschool education program has reached 500,000 children on the world's greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote the rights and wellbeing of women and children, and conserve natural resources to achieve positive social impact.

www.swarovskigroup.com

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