Campari Raises a Toast to the 75th Venice International Film Festival of La Biennale di Venezia

General Press Releases Thursday July 26, 2018 08:00
MILAN--26 Jul--PRNewswire/InfoQuest
The iconic aperitif, which is a symbol of Red Passion, will be walking the Red Carpet in Venice Lido as Main Sponsor
Campari has landed in Venice as main sponsor for the 75th Venice International Film Festival of La Biennale di Venezia.
(Photo:   https://mma.prnewswire.com/media/722390/Campari.jpg   )

With the aim of confirming its ever-stronger bond with the world of cinema, Campari has chosen to join the well-known film festival that aims to promote the widespread knowledge of international cinema as a form of art, entertainment and industry, in the spirit of freedom and dialogue.

Campari often chooses the medium of film as a means of communication to give a futuristic depiction of the essence of an iconic brand that has given birth to one of the most famous Italian aperitifs in the world. The union of Campari and the silver screen has been substantiated in unique collaborations with internationally famous directors and actors in innovative storytelling campaigns that depict the brands rich history, as per Campari Red Diaries.

Alongside the Artistic Direction, Campari will promote the incredible contribution made by the director's closest collaborators to the artistic vision of each film, thus giving life to the Campari Award "Passion for Film". In fact, only occasionally do cinematographers, composers and screenwriters see their contribution duly recognised, despite their contribution to the quality of the final result. "A Passion for film" will award each of these figures in turn, as not just artisans but artists and co-authors of the works to which they dedicate their invaluable talent.

The iconic brand will be present at the Lido in a Lounge near the Red Carpet, in addition to other dedicated spaces in the most representative Festival venues, proposing an aperitif in perfect Italian style for guests to enjoy, discover, taste and share. Lastly, the iconic red Campari cocktails will be accompanying guests on the occasion of the Venice Film Festival opening and closing ceremonies, as well as at the most exclusive events that will be animating the city over the course of ten days, where art, passion, and creation will be the guiding values.

Source: Campari

Latest Press Release

SPECA at 20: Strengthening the UN Special Programme for the Economies of Central Asia to deliver on the 2030 Agenda

Marking the 20th anniversary of the United Nations Special Programme for the Economies of Central Asia (SPECA), high-level participants from the seven landlocked participating countries - Azerbaijan, Afghanistan, Kazakhstan, Kyrgyzstan, Tajikistan,...

Photo Release: IMPACT organizes the first edition of Barista Champion at Terrazza restaurant

Mr. Loy Joon How (middle), General Manager of IMPACT Exhibition Management Co., Ltd., along with Mr. Jessada Kreesuradach, Manager of Group Restaurant, joined judges' panel for the first edition of Barista Champion competition organized by IMPACT...

DHL Express announces its 2019 price adjustments in Thailand

- Rate increase by an average of 4.9% for shipments weighing less than 70Kg, and 5% to 10% for shipments weighting more than 70Kg, effective January 1, 2019 September 21, 2018: DHL Express, the world's leading international express services provider,...

Photo Release: Thailand Prime Minister and his colleagues visit Digital Thailand Big Bang 2018

General Prayut Chan-o-cha, Prime Minister of Thailand and Miss Ajarin Pattanapanchai, Permanent Secretary of the Ministry of Digital Economy and Society, recently visit Seagate booth in the "Digital Thailand Big Bang 2018" under the "Thailand Big Data"...

FUN STAY AND FREE PLAY IN HUA HIN THIS OCTOBER AT CENTARA GRAND HUA HIN AND VANA NAVA

Pack your bags all moms and dads, and get ready for a fun and free school-holiday trip this October as Hua Hin's best-loved Centara Grand Beach Resort & Villas Hua Hin has recently launched a special "Stay & Play" package that features not only a...

Related Topics