- Bringing together an extensive range of products and services from over 200 stores, together with Central Group businesses, i.e. Central Department Store, Tops Market, SUPERSPORTS, Power Buy and the new Think Space B2S with modern concept and design.
- Grand opening with the 'Triple Happiness Celebration event, creating flower sculptures, a 3-storey high waterfall curtain decorated with over 44,000 red carnations designed by well-known artist Khru Parn.
- Get a chance to win the big prize of a Toyota Yaris ATIV for every 1,000 baht spent at the shopping center from 9th-31st August 2018.
Central Pattana (CPN), Thailand's largest retail developer, represented by President and CEO Mr. Preecha Ekkunagul, has announced that CPN organizes the grand opening celebration for its newly renovated CentralPlaza Rama III under the concept of 'Where Nature Meets Urban Living', complemented by nature in all dimensions in a 'Triple Lifestyle', aiming to become a 'Center of Hip Lifestyle Quality'. The new CentralPlaza Rama III will offer urban living that prioritizes quality and a unique lifestyle for the Rama III area (which is considered a 'hip district') and also become the most comprehensive food destination of Rama III, where restaurants and the shopping center itself are decorated with a natural environment in the heart of the city. A total investment of 1.2 billion baht is being spent on the renovations. Central Rama III is holding a celebration with the 'Triple Happiness Event' from 9th-31st August 2018 under the concept of a 'Fallen Garden', decorated with beautiful blooming flowers, with the highlights being a flower sculpture, a 3-storey-high waterfall curtain decorated with over 44,000 red carnations and flower installations designed by well-known artist Khru Parn – Somnuek Klangnok.
Preecha Ekkunagul said: "CPN is committed to operating its business following the vision of the 'Center of Life', ensuring that our shopping centers become the new centers of community and lifestyle. The Rama III area is one of the high potential areas that we have pioneered and we established CentralPlaza Rama III as a symbol of economic prosperity and lifestyle of the local people 20 years ago. In this renovation, we are also implementing 'Destination Concepts' in the design of each part of the shopping center in order to create an experience that connects with each customer's personal lifestyle. Our main concept was to renovate this shopping center to a 'Center of Hip Lifestyle Quality' that is able to meet the lifestyle demands of the people in the Rama III area. This is a residential area that has people with a high income and expats; it also has high growth in real estate development projects i.e. condominiums, townhomes and home offices. Our target customers cover families, teenagers, and the new generation of working people, and we expect to boost customer traffic by 30%."
The idea to turn CentralPlaza Rama III into a 'Center of Hip Lifestyle Quality' derives from the lifestyle trends of the new generation in the area. They want to find high quality products and services for themselves and are always open to new ideas while maintaining their own unique lifestyle. Our newly-renovated shopping center fulfils the demand for 'Quality' and a 'Hip Lifestyle' with over 200 stores and restaurants with our new 'Destination Concepts' as follows:
- The Best Dining Destination: enjoy a wide range of cool and chic restaurants and cafes such as James Cheese, Bonchon, Laem Charoen, Kobe Steak, Chounan, Seefah, Spaghetti Factory, Momo Paradise, Karayama, Hoshi, Kimukatsu, Ippudo, Sachi no mi by Sushi Boy, Kub Kao Kub Pla, On the Table, August Organic Eatery and Osaka Ohsha.
- Family Destination: extensive choices for products and services that meet the needs of everyone in the family and an ideal hang-out venue for friends. Discover Central Department Store in a new concept called 'Everyone of a kind', Tops Market comes with premium and fresh imported products, SUPERSPORTS offers leading brands of sport items and equipment in a modern style atmosphere, Power Buy, a leading retailer of electrical appliances, IT and electronics products, is ready to offer omni-channel services for both online and offline platforms as well as a featuring a self-ordering kiosk, Think Space B2S comes with the concept of 'Family Playground' to ensure the happiness of family members. In addition, there are Food Patio, Fun Planet, Education Zone, Fitness First and many other leading brands.
- Quality Environment: the shopping center building design highlights nature and arts that offer an aesthetic and relaxing atmosphere, with facilities and public areas such as a co-working space, kids' playground and free WiFi, meeting all the needs of urban families.
- Quality and Hip Communities: fulfil the lifestyle and preferences of customers from each segment with events,
creative workshops and spaces that spur creativity such as ECO Creative Design and Botanica etc.
To celebrate opening the newly renovated CentralPlaza Rama III, enjoy a number of special promotions:
1) Free drive – for every 1,000 baht spent at the shopping center/department store from 9th-31st Aug 2018, get a chance to win a Toyota Yaris Ativ. Exclusive for customers who show their car keys with the Toyota logo or shop using Kasikorn Credit Card, get x3 chances.*
2) Free prize – spend 5,000 baht and up on shopping from 9th-31st Aug 2018, get a free tote bag designed by the artist "Khru Parn" worth 690 baht (only 1,000 bags available; limited number per person/per day).
3) Free flight – spend 50,000 baht and up on shopping on 9th Aug 2018 (exclusive for top spenders who are members of The 1 Card), receive an SMS for a chance to win a free Bangkok-Hong Kong roundtrip flight ticket worth 10,000 baht (only 2 chances/per person/per day; 20 prizes in total).
4) Free food/shop/movie for 1 year – exclusive for eight top spenders with the highest shopping spending amounts – get a chance to select a gift voucher from participating stores from 9th-31st Aug 2018.
- 1 Top spender from Kasikorn Bank – get free movie tickets for Major Cineplex cinemas.
- Top spenders who show the Toyota logo – get free food vouchers from IPPUDO restaurants.
5) Kasikorn Bank Customers – get a free movie ticket from Major Cineplex (worth 240 baht*) when spending 1,000 baht per receipt on food or every 3,000 baht per receipt on shopping paid for with a Kasikorn Credit Card or with a QR code through the LOGO KPLUS app from 9th-31st Aug 2018 (*limited to four redemptions/per person/per day/for all categories).