Central Department Store reinforces its leadership as Watches Guru by organizing

General Press Releases Wednesday August 15, 2018 15:02
Bangkok--15 Aug--PR Polyplus

Bangkok 15th August 2018, Central Department Store, the original organizer of watch fairs in Thailand, is now organizing "the 20th Central/ZEN International Watch Fair 2018", an event that has grown into one of the biggest watch fairs in Asia. With an event budget of over 50 MB, the company wishes to emphasize their position as leading organizer of watch fairs. The event will take place in The Event Hall, 3rd Floor, Central Chidlom during 21st August to 17th September 2018 and the Watches Department at every Central store and ZEN to 30th September 2018. This year's fair will showcase an array of masterpieces, well worth over 5 billion baht, with limited editions and special collection items from over 180 of the world's most respected watch brands that were exhibited at the BaselWorld 2018 and SIHH 2018 in Switzerland. Magnet marketing strategies are used to create a local and international awareness and interest in watches with best deals of the year. Experience the newest services, such as "Central Chat & Shop". Central will be the first department store in Thailand that offers shopping services through Line application. It targets to achieve a total revenue of 500 million baht, which equates to a 5% growth,

Piyawan Leelasompop, Executive Vice-President of Marketing, Central Department Store Limited says "This year we have a budget of 50 million Baht to organize the 'Central/ZEN International Watch Fair 2018' with as concept 'Complete, New, and Best deals' serving all customers' lifestyles. Complete collections covering all trends and prices, New and the most up-to-date collections from the world's 2 biggest watch fairs, the Baselworld and SIHH in Switzerland. The watches and collections will arrive in Thailand and the visitors are able to enjoy the Best deals of the year such as specials savings and privileges and financial rewards from the participating credit card companies."

The marketing executive also added "We use a Target Marketing Strategy by segmenting and defining customers by their interests and lifestyles. We wish to create awareness by our communication network both national and international, online and offline. Our Facebook page has 1.2 million followers, Instagram with more than 55,000 followers, and Line with 6 million members. We are also starting a brand new service, we will upgrade our 'Central on Demand' service in the new 'Central Chat & Shop'(Start on 1st September 2018). Central will be the first department store in Thailand that offers shopping services through Line applications. Customers can get information and buy products by simply chatting with our staff, like having a personal assistance.

"Our 360 degree communication approach helps us to provide useful information to our customers using all channels, especially for tourists from China, who have a high purchasing power. We are in their social media network Weibo, Central Department Store has 300k followers and ZenMegastore has 80k followers.

We apply the Geo Marketing Strategy with our Chinese customers. Once they arrive in Thailand and connect to social media, an event notification will be sent to each customer creating awareness about the event and the possibility to invite them to visit the fair at Central Chidlom or other branches in tourist areas such as Chiangmai, Phuket, and Pattaya. The company believes that the watch market will flourish and targets to achieve a total revenue of 500 MB, which equates to a 5% growth, which is more than the growth of national GDP.

Piyawan gives the reasons why company is confident to reach the projected revenue growth compared to last year's as follows:
Most of our Thai customer purchase watches as investments and have watch collecting as hobby.

Most Thais buy watches as an investment; generally a watch will increase in value at least 10% per year. Especially the established famous high value brands , that use materials such as gold, white gold and diamond in their watches, have all increased their market values.

The Quantity and Quality Customers database is built with information of the experience of 20 years of organizing Watch fairs.

Central Department Store has organized watch fair for 20 years and we are confident that we are experts in this business. We are known as Watch gurus in the retail business. Our big data analytics come from The1. We have collected purchasing and buying information of 14 million members for more than 10 year (since year 2006) and use that to analyze each customer's buying behaviors, preferences, frequencies and more. This valuable information helps us plan our marketing strategies aimed at engaging customer by offering them what they really want.

Large event in perfect location and 22 more outlets nationwide

Central Chidlom is a well known department store and a landmark for Thai and tourist shopping fanatics. Its location is very convenient as it is located in the commercial business district. Customer can easily see the event advertisement and information from inside the mall and near by. To serve tourists and customers outside Bangkok, the watches are also delivered and displayed in 22 branches in famous tourist areas nationwide.

Define 4 major trends to serve all lovers of timepieces

Central Department Stores and ZEN are holding hands with world class watch brands and bring you the top four watch trends from the 2 biggest watch fairs, the " Baselworld and SIHH" 1.Classic Vintage 2.Smart Functional Watch 3.Complicated Lady Watch 4.Classic Complication. These trends are loved by watch enthusiasts from all over the world and we trust that they will be appreciated by Thai admirers of timepieces too.

The fair offers the best deals of the year,
  • Discounts of up to 50% off regular priced items.
  • On-Top-Discount that can reach up to 44% and customers will receive FREE X4 Extra Points with participating credit cards.
  • Become Friend with the Official LINE Account of Central and download free 1,000 Baht cash coupons that can be used for purchases of 20,000 baht and up.
  • Cash coupons up to 80,000 (learn about the conditions).
  • Credit Card Payment Plan of up to 10 months with a 0% interest with the participating credit cards
Specials privileges from the participating credit card companies.

Central The 1 credit card : Get 200,000 The 1 Card points for the cardholder who has the highest purchase of each week (only for customers who register at the event, Central Chidlom during 21st August to 30th September 2018)

KBank credit card : Purchase a watch using KBank Credit card at Central Chidlom and spend 10,000 Baht or more per purchase (first 30 customers) and receive a Central Give Voucher worth 3,000 Baht (only on 21st August 2018)

Special offer when purchasing watch brands under Pendulum group with 10 months installment payment conditions as follows:
  • Spend 450,000 Baht or more and get Apple Watch Series3 worth 11,900 Baht (3 prizes)
  • Spend 1,200,000 Baht or more and get iPhone X worth 40,500 Baht (2 prizes)
Citibank Credit card :