CASIO G-SHOCK unveils premium signature watches Exclusively at Central International Watch Fair 2018

General Press Releases Tuesday August 21, 2018 10:43
Bangkok--21 Aug--Spark Communications

Central Marketing Group Co Ltd, the official distributor of Casio G-SHOCK Thailand, unveils four highlight models, GMW-B5000KL (Full Metal x kolor), MRG-G2000HA "TETSU-TSUBA", GRAVITYMASTER GR-B100 and PRO TREK WSD-F20A that premiers exclusively for the first time in Thailand at Central International Watch Fair 2018 at Central Chidlom from today until 17 September, 2018.

Starting of the special offer with the launch of the highly anticipated GMW-B5000KL (Full Metal x kolor) from the latest Full Metal 5000 Series collection: a brand new, specially crafted metal timepiece to commemorate 35 years of G-SHOCK. Inspired by the original 1983 ORIGINS design with its square-shaped bezel and brick pattern face, this upgraded 5000 series watch boasts a street luxury design with modern, lustrous, full stainless steel housing, while maintaining a vintage aesthetic that nods to G-SHOCK's ORIGINS.

The GMW-B5000KL (Full Metal x kolor) is a special collaboration model created with the famous Japanese fashion brand kolor, with a limited edition of 700 watches available worldwide. The GMW-B5000KL uses a combination of different materials, with the case and bezel made from stainless steel and a band made from resin. The design evokes the unique vision of the kolor brand, which is known for combining different materials. The watch features a distinct gold and black finish throughout, capturing kolor's original use of colour in a way that is uniquely G-SHOCK. Other special design touches a special G-SHOCK 35th anniversary logo design by kolor is engraved on the back case and the kolor logo on the strap keeper.

In terms of features, the GMW-B5000KL is equipped with the Connected Engine module, which connects to a time server via a paired smartphone and receives radio wave time-calibration signals to keep accurate time anywhere in the world. The wearer can also use the G-SHOCK Connected smartphone app to look up instructions for operating the watch and easily change settings such as the world time and alarms from the application.

Another highlight model, the epitome and pride of G-SHOCK from the latest Baselworld 2018 is the MRG-G2000HA "TETSU-TSUBA" that combines top of the line G-SHOCK technology with traditional Japanese ancestry and craftsmanship. The MRG-G2000HA is the newest addition to the flagship MR-G Series, a part of G-SHOCK's line of shock-resistant watches, drawing inspiration from the tetsu-tsuba ("iron sword guard") on traditionally crafted Japanese swords, exuding a marriage of traditional Japanese strength and aesthetic sensibilities. A limited edition of just 350 of these watches will be released worldwide, with only 5 watches available in Thailand.

The MRG-G2000HA uses traditional colourings inspired by the aesthetic quality of murasaki-gane (deep violet metal) and suaka copper material used in Japanese craft traditions that gives the watch a bold, regal look. The deep colours are realized by the new application of AIP(R) (Arc Ion Plating), a hardened coating to which a deep-layer hardening is applied for high abrasion-resistance. The MRG-G2000HA features the Connected Engine 3-Way module, which pairs with a smartphone to automatically update the watch's internal data, including the time, daylight savings time (DST), and changes in time zones. Thus, the MRG-G2000HA is a watch that combines innovative technology with Japanese aesthetics into one perfect unison.

Another model from the G-SHOCK MR-G flagship lineup at the Central International Watch Fair 2018 is the MRG-G2000CB "Kurozonae", inspired by the "Black Guard" samurais of old, who were outfitted with black armor that represent strength and power. The bezel of the all-black MRG-G2000HA is made of COBARION(R), a Japanese-developed cobalt base alloy that is twice as hard as stainless steel and has a shine that is equal to that of platinum. The shock-resistant full-metal watch is equipped with Bluetooth(R) GPS radio-controlled solar-powered timekeeping, with only 10 watches available in Thailand.

Moving on to another highlight model from the aviation concept GRAVITYMASTER series, the new GRAVITYMASTER GR-B100, designed especially for pilots, whose jobs require strict attention to timeliness. Using Bluetooth(R), the watch connects to the G-SHOCK Connected smartphone app to keep accurate time, including adjusting for daylight saving time and changes in time zone. One new feature of the GR-B100 is a countdown alarm that can count down to a specified date and time, rather than just a time, with the ability to label the event. The countdown to each event can be displayed on the watch down to the exact second, for detailed time management. The watch also has a flight log function for recording time and location data, with the ability to view points and routes flown on a map from within the app.

In terms of design, the watch face was inspired by the cockpit indicators of an aircraft, capturing the worldview of the GRAVITYMASTER series. The hour and minute hands and index marks are designed for optimum readability to ensure the user can get the time and other useful information from the watch at a glance. The watch face also incorporates a large, high-definition LCD for enhanced readability of text and numerical data, such as the time and event labels entered from within the app.

The GRAVITYMASTER GR-B100 is available in 3 colourways - Blue (GR-B100-1A2), Green (GR-B100-1A3) and Orange (GR-B100-1A4).

The last highlight model from CASIO that is premiering exclusively at Central International Watch Fair 2018 is the PRO TREK Smart WSD-F20A. The ultimate smart outdoor watch with great durability guaranteed by the US Military Standard. The new WSD-F20A features a dual-layer monochrome and color LCD to ensure optimum visibility, as well as to conserve battery when spending long hours engaged in outdoor activities. In addition, the WSD-F20A is equipped with low-power GPS and color map functionality that can be used offline, making it highly useful as a wrist device for outdoor activities and in areas without cellular service. Available exclusively in Indigo Blue.

Exclusively for the Central International Watch Fair 2018, G-SHOCK customers that purchase the highly coveted MRG-G2000HA "TETSU-TSUBA" will receive 2 gift vouchers for a high-end 'Omakase' dining experience at GINZA SUSHI ICHI, worth 11,770 baht. In addition, every weekend, G-SHOCK will be hosting a special Japanese tea ceremony 'sad?' at the CASIO G-SHOCK booth for all customers to experience the meticulous and beautiful traditions of Japan that blends in perfectly with G-SHOCK's line of unbreakable, yet meticulous watches.

Witness the exclusive GMW-B5000KL (Full Metal x kolor), MRG-G2000HA "TETSU-TSUBA", GRAVITYMASTER GR-B100, PRO TREK WSD-F20A and other G-SHOCK watches first hand at the CASIO G-SHOCK booth, Central International Watch Fair 2018 at Central Chidlom (3rd Flr.) from today until 17 September, 2018. For more information on up-coming news and activities, go to http://www.casio-cmg.com or Facebook: Casio Watches Thailand

#CENTRALInternationalWatchFair2018 #CentralWatchFair #CasioCMG #CASIOFamilyTH

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