5th Edition of Beyond Beauty ASEAN Bangkok with Two Shows - BBAB Finished Products and BBAB Supply Chain

General Press Releases Tuesday August 28, 2018 16:57
Bangkok--28 Aug--IMPACT Exhibition Management

In 2014 Informa partnered with IMPACT, joining forces to organize Beyond Beauty ASEAN Bangkok (BBAB). These last 4 years have seen a fantastic development, which illustrates the vitality of the Southeast Asian beauty economy, together with the combination of talents put into the organization of this great event.

In 2018, for the first time BBAB proudly presents a new edition with two shows "BBAB Finished Products" and "BBAB Supply Chain". Bringing together a total of 850 exhibitors from China, Finland, France, Germany, Indonesia, Japan, Korea, Poland, Singapore, Taiwan and Thailand, BBAB will be showcasing the very best and the latest, from 20 to 22 September,2018 in Hall 5 to 8 at IMPACT Exhibition & Convention Center, Bangkok, Thailand.

"This fifth edition of BBAB will gather the beauty industry's leading players from across the world, to fulfill their trade, networking, sourcing and knowledge exchange needs. This event has positioned Thailand as an important hub for ASEAN's beauty and cosmetics industry and serve as the gateway for international companies to tap into the lucrative beauty market of ASEAN. BBAB 2018 is expected to attract over 18,000 trade visitors and buyers globally, with over 1,800 matched one-to-one meetings scheduled between our exhibitors and key buyers," said Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd.

Korea - Country of Honor

This year during BBAB, we are honoured to be celebrating the 60th anniversary of diplomatic relations between Korea and Thailand. The Korean ambassador to Thailand, Thai Board of Investment, president of Thai Cosmetic Manufacturers Association and Korea cosmetics association will attend the "Walk together, work together" celebration on September 20.

We are celebrating Korea as the "Country of Honour", with nearly 150 exhibiting companies, supported by the Korea Trade-Investment Promotion Agency (KOTRA). This is a major achievement for BBAB. Buyers and visitors will have the chance to discover the latest K-beauty trends at "All about K-beauty conference" as well as the "Korean Beauty Influencer Demonstration".

Emerging Countries in Asia

BBAB has continued to invest in Southeast Asia with the "VIP Buyer Programme". A group of more than 200 buyers from Vietnam, the Philippines, Indonesia, Thailand, Myanmar, Singapore and Malaysia are visiting BBAB for product sourcing. At least 1,800 meetings are expected to be achieved. Once again, this is the first time that we have launched an educational program on the "Cosmetic trends in emerging Asian markets: China, Thailand and Indonesia". BBAB is now bringing a wider perspective across the whole of Asia.

Ms. Kanokporn Damrongkul, Director of Exhibition Department, Thailand Convention and Exhibition Bureau (TCEB) said, "TCEB is delighted to be one of the main supporters of Beyond Beauty ASEAN Bangkok again following the support for 2017 edition which experienced an increase of trade visitors 35% compared to 2016 with over 2,000 business matching. This year's support is aligned with our policy to support trade shows related to or supportive of S-Curve industries in Thailand 4.0 policy. TCEB believes Beyond Beauty ASEAN Bangkok and our support can play a part in driving health tourism industry of this economic transformation policy and also in showing Thailand's potential as a hub of the beauty industry in ASEAN."

In collaboration with Thai Cosmetic Manufacturer Association (TCMA), Thai beauty culture will be highlighted through "Beauty Made in Thailand". Using an integrated approach, beauty and cosmetics brands; beauty medical devices; food supplements; natural and organic products will be incorporated in the "Beauty Made in Thailand" project. 120 international buyers from Asia will be invited to visit the pavilion to discover and experience the Thai brands.

"As Southeast Asia's top producer and exporter of cosmetics products, Thailand has proved her capabilities with many international brands making Thailand their production hub for the region. In the Beauty Made in Thailand zone, Thai companies will showcase their production capabilities and to highlight the uniqueness of locally made products and services.", said Mrs. Ketmanee Lertkitcha, Deputy Secretary - General and Chair of Cosmetics Industry Group, The Federation of Thai Industries and President of Thai Cosmetic Manufacturers Association

More Dedicated Conferences & Activities

Visitors will experience a wide range of conferences and activities in BBAB2018. The "Hair technician workshop" and "Salon management workshop" are two new events this year aiming to serve hairdressers and salon owners. In "BBAB Supply Chain", "OEM workshop" and "new packaging technology conference" have been prepared for all brands and manufacturers. In addition to these exciting new developments, the 2nd ASEAN Retail Conference, the 4th BBAB Trend Conference and the 2nd Semi-permanent Makeup Competition will continue to offer visitors both knowledge and a unique experience.

Mr. Tanawat Ruangteprat, Executive Director, Director of Thailand Institute of Fashion Research (inFASH), said: "Thailand Institute of Fashion Research or inFASH is under the supervision of Rajamangala University of Technology Krungthep. This is our first collaboration with Beyond Beauty ASEAN-Bangkok to organize the Beyond Beauty Trends Conference which is aimed at providing knowledge on colors and material trends in the future. inFASH is part of INTERCOLOUR. Our job is to forecast trends, colors, materials and trendy designs in the future prior 24-month and this is the inspiration for the design in many industries such as textiles, cosmetics and fashion, home furnishings, automotive supplies, the rail industry, furniture, electronics, electronic products and so on. "

"Finished Product" and "Supply Chain" in Beyond Beauty ASEAN Bangkok 2018, these two segments, with separate entrances and separate targeted visitor promotion, aim to better serve the exhibitors by attracting the relevant buyers for each segment.

For more details, please visit www.beyondbeautyasean.com
About the organizers

The Centre for Leveraging Thailand's Industrial Development in the Global Arena. F.T.I. is the private sector administrative juristic person to serve as the core organization and also as the centre for all Thai industries in the kingdom. It is a non-profit organization with the main duties of promoting and supporting the industry focusing on both developing sustainable growth for all industrial operations in the country. F.T.I. is the core centre in the following four areas: Centre of industrial co-operation among and with private sector and government sector in Thailand and abroad, Service centre for all industrial developments, activities centre for all industrial operators & Problem-solving centre for all industrial enterprises in the kingdom, both member and non-members regardless of sizes and types. Under F.T.I. Act, 1987 it is empowered to perform the duty of representing private sector in the industrial sector of Thailand.

Informa plc is one of the world's leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated.

With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes Beyond Beauty ASEAN Bangkok, Mekong Beauty Show, China Beauty Expo, China Chengdu Beauty Expo. Informa Beauty's events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector.


IMPACT Exhibition Management Co., Ltd. ("IMPACT") is the leading exhibition organizer in Thailand. Offering a full range of services for domestic and international exhibitions, conferences, meetings and special events, IMPACT has earned a well-deserved reputation as a highly professional and reliable show manager/organizer amongst the public and private sectors. Through face-to-face and digital channels, and working hand-in-hand with international trade associations, organizers and corporations across a broad spectrum of industries, IMPACT creates environments to help you build a network of professional contacts in the course of one event.


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