#Fast Track HIV Prevention O2O Campaign in 55 secondary Thai provinces by Adams Love Global Foundation (ALGO) and DHL eCommerce Thailand

General Press Releases Monday September 10, 2018 14:15
Bangkok--10 Sep--DHL eCommerce (Thailand)

Adam's Love Global Foundation for MSM and Transgender Health (ALGO) has joined with DHL eCommerce, a division of Deutsche Post DHL Group (DPDHL Group) in a pro bono effort to scale-up HIV testing among men who have sex with men (MSM) in 55 secondary provinces in Thailand by leveraging its highly effective Online-to-Offline (O2O) model. The campaign, through the adamslove.org website and O2Oglobal.org application, aims to immediately link key populations to local HIV testing and treatment and care sites by using online IM and counseling, booking system and QR codes, maps and real-time location-sharing technologies. Adam's Love HIV prevention and designer incentives packages will be mailed by DHL eCommerce to participants' doors.

"This is the first of its kind campaign that leverages current technologies by leaders in public health and logistics for improving and optimizing the HIV prevention continuum among MSM. The campaign aims to engage and understand hidden epidemic among hard-to-reach key populations in secondary provinces by fostering O2O and eCommerce models. We are extremely grateful to DHL eCommerce for supporting our O2O vision. We hope other local and international stakeholders in public health learn from and adopt our O2O model to scale-up HIV testing and treatment services among MSM in remote regions." said Tarandeep Anand, chief executive officer of ALGO.

"Fast Track HIV Prevention is the first collaboration of this kind for DHL, and is highly innovative in this new digital era. With our team of e-commerce delivery experts, time-efficient services and nationwide coverage in Thailand, we are proud to push this campaign to help control the spread of HIV in Thailand," said Kiattichai Pitpreecha, Managing Director, DHL eCommerce Southeast Asia.

The "Fast Track HIV Prevention O2O campaign" kicked off today, and will run until the end of December 2018. The campaign aims to engage 200 MSM in its pilot stage.

Interested participants can make online bookings at Adam's Love Global's Facebook page Facebook.com/algofoundation, LINE ID @xto5254h, Instagram.com/adamsloveglobal or Twitter.com/adamsloveglobal. For more information, please visit www.adamslove.org/thailand.

Background:

Adam's Love Global Foundation for MSM and Transgender Health (ALGO) is a leader in implementing technology-based HIV prevention interventions. Adam's Love www.adamslove.org and www.TemanTeman.org edutainment websites supported by ViiV Healthcare, Positive Action, MAC AIDS Fund and amfAR have engaged over 5 million users worldwide, and harnessed its novel O2O model in linking MSM to HIV prevention services in Thailand, Indonesia, Malaysia and Taiwan.

DHL eCommerce is part of Deutsche Post DHL Group, and together with its sister divisions DHL Express, DHL Supply Chain and DHL Global Forwarding, the Group offers end-to-end solutions for e-commerce retailers and has been present in Thailand since 1973.


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