NEO tightly cooperating with EUROBIKE, which is a leader of world bicycle exhibitions organizing ASIANBIKE 2019 pointing that Thailand is a bicycle-industry hub of ASEAN

General Press Releases Monday September 24, 2018 15:36
Bangkok--24 Sep--Modernteer

NEO, which is an organizer of "INTERNATIONAL BANGKOK BIKE" in Thailand, is cooperating with "Meese Friedrichshafen" which is an organizer of "EUROBIKE" in Germany, which is the biggest bicycle exhibition in the world. Both of the organizers are cooperating with ASEANBIKE powered by EUROBIKE 2019. They expect that the bicycle industry in Thailand should be enhanced to be a hub of ASEAN and Asia. Thus, there are factors focusing on this project, which are potential, and preparedness of the basic structure, communication and logistics in Thailand. Thailand is a country that is appropriate to boost value in economy not less than 4,000 million baht.

Mr. Sakchai Pattarapreechakul, President of N.C.C. Exhibition Organization Co.,Ltd. (NEO) stated that as an organizer of INTERNATIONAL BANGKOK BIKE which is taken place in May and October and is a leader of organizing the biggest bicycle exhibition in Thailand. Moreover, NEO is cooperating with Meese Friedrichshafen" which is an organizer of "EUROBIKE" in Germany, which is the biggest bicycle exhibition in the world. We will hold the exhibition "ASEANBIKE powered by EUROBIKE 2019" on 3rd-5th October 2019 at Hall 5-6 in Impact Muang Thong Thani. The purpose of this exhibition, which is the biggest and best exhibition in ASEAN, is to show bicycle products. It is expected that there will be more than 55,000 participants from over the world and making value not less than 4,000 million baht.

ASEANBIKE powered by EUROBIKE 2019 is focusing on a group of targets who are entrepreneurs running business and industries of bicycles. For example, entrepreneurs manufacturing bicycles and theirs accessories, distributors, importers and exporters, and entrepreneurs wanting to mainly invest in the bicycle business. Additionally, there are interesting product exhibitions including leading bicycle brands, bicycle accessories, fashions, and other related components. There will be seminars which are importers and retailers and a show how to bike accordance with standardized ways.

"We are farsighted to overall image of the bicycle industry. A bicycle is a proper vehicle and should be promoted to be a travelling vehicle since it is sustainable transport for future and enriches health. Furthermore, advanced technology is now playing an important role that people are interested in using bikes like E-Bike or Electric Bicycle. In a long run, the bike market is growing and Thailand is able to be a hub of bike business and industries. These are reasons why ASEANBIKE powered by EUROBIKE 2019 should be taken place in Thailand in order to assure the future growth. However, in 2018, the bike Thai market has made 7,500 million baht (4,500 million baht on bicycle and 3,000 million baht on accessories). It is believed that in 2019, the growth will be stable from the previous year" Sakchai said.

Mr. Stefan Reisinger, Head of Outdoor & EUROBIKE, Member of thee Board of Directors, Meese Friedrichshafen GmbH stated that the Association of South-East Asian Nations (ASEAN) region is a promising future market as the number of production sites are continually expanding. In addition to the growing production of bicycles and components in the South-East Asian region, incomes and the standard of living are increasing, as is the demand for high-quality bikes. We see great potential here, both at sourcing and OEM levels, and as a future market for western brands.

"We believe that Thailand is a country which is well-prepared and has high potential to be a hub of bicycle industries in ASEAN. We are proud to select to hold ASEANBIKE powered by EUROBIKE 2019 cooperated with "NEO" a leader of Thai exhibitions and "EUROBIKE" a world bike exhibition. We also assure that the exhibition will gain lots of attention from the entrepreneurs and other people from the bike industry" Mr. Stefan said.

The future of the global bicycle industry looks good with opportunities in the segments of e-bikes, road, mountain terrain bike (MTB), and kids' bicycles. The global bicycle market is expected to reach an estimated $34.9 billion by 2022 and is forecast to grow at a CAGR of 2.7% from 2017 to 2022. The major drivers of growth for this market are increasing fitness consciousness among people, increasing environmental concerns, increasing traffic congestion, and government programs to promote cycling.

To cooperate with NEO, we have seen that NEO is an organizer who is specialized in organizing sport exhibitions especially INTERNATIONAL BANGKOK BIKE which is the biggest bicycle exhibition in Thailand. Therefore, we agree to hold the exhibition and we believe that both companies will be able to create a platform to be the best bicycle exhibition in ASEAN and boost the economy in ASEAN as well.


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