MR.D.I.Y. wins 2018 World Branding Awards

General Press Releases Tuesday November 20, 2018 15:49
Bangkok--20 Nov--PR PLUS TWO
(In the picture): Andy Chin, Head of Marketing of MR.DIY.(left) receiving the "Brand of the Year" Award from Richard Rowles, the chairman of the World Branding Forum.

The prestigious World Branding Awards, the ultimate global brand recognition accolade, saw 270 brands from 33 countries named "Brand of the Year" in a glittering ceremony held at the State Apartments of Kensington Palace recently.

Beijing Tong Ren Tang, BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, Lego, L'Oreal, Louis Vuitton, Nescafe, Rolex, Samsung, Schwarzkopf and Yakult were announced as global winners of this edition of the awards.

This year MR.DIY has emerged as the winner in Retailer – Home Improvement Category under national tier alongside with Banking – Maybank and Water – Spritzer.

"MR.DIY is extremely honored and proud to win this distinguished "Brand of the Year" award. We believe that this recognition will bring MR.DIY to greater heights of reputation and confidence in the brand across the globe. Other than that, MR.DIY attributes today's success to all management and front-liners for their continuous dedications, contributions and efforts in shaping what MR.DIY is today." said Andy Chin, Head of Marketing of MR.DIY.

National tier winners are uniquely judged through three streams: brand valuation, consumer market research, and public online voting. Seventy percent of the scoring process comes from consumer votes. There can only be one winner in each category per country.

"The awards celebrate the achievements of some of the greatest brands around the globe. With an average of just six winners per country, it is truly a great achievement to be a winner of these awards," said Richard Rowles, Chairman of the World Branding Forum.

"More than 4,500 brands from 57 countries were nominated this year, with 351 brands from 49 countries declared as winners – 81 brands from 16 countries were awarded in New York; and 270 winners from 33 countries awarded in London. Not every country was awarded, as a few did not receive enough votes to qualify," said Peter Pek, Chief Executive of the Forum.

Now in its fifth year, the awards is organised by the World Branding Forum, a global non-profit organisation dedicated to advancing branding standards. It organises and sponsors a range of educational programmes. The Forum also publishes branding news on its website that reaches a global audience of over 23.69 million.

The event was hosted by David Croft from Sky Sports. For more information, visit awards.brandingforum.org.
About MR.D.I.Y.

MR.D.I.Y. is a home-grown enterprise available with over 600 stores throughout Malaysia and Asia Pacific. MR.DIY is now available online in Malaysia while most MR.D.I.Y. physical stores encompass about 10,000 square feet of retail space, providing a comfortable and wholesome family shopping experience. MR.D.I.Y. serves more than 128 million customers yearly at all their stores throughout Malaysia. All MR.D.I.Y. stores are managed directly and they work in collaboration with large retailers and mall owners, operating as a mini anchor tenant in their respective location. With 9 departments – Hardware, Household, Electrical, Car Accessories, Stationery, Toys, Gifts, Sports and Jewellery & Cosmetics in each store, MR.D.I.Y. offers a wide selections of more than 20,000 types of product at some of the lowest prices in the market. The company's vision is to become the largest home improvement retailer in Asia-Pacific and strives to always put customers first by operating an innovative business that is flexible when it comes to a wide range of product variety, good quality and value-for-money prices; holding true to the company motto of "ALWAYS LOW PRICES".

About the World Branding Forum

The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.

About the World Branding Awards

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit awards.brandingforum.org.

For more information:
Narintiya Saowanee (Marketing Manager of MR.D.I.Y. Thailand)
MR.D.I.Y. Trading (Thailand) Co., Ltd.
Email. narintiya@mrdiy2u.co.th
Tel. 02-136-7401 ext. 102
www.mrdiy.co.th

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