Education New Zealand (ENZ) will shortly launch an integrated marketing campaign around epic film Mortal Engines – created entirely in New Zealand by a largely New Zealand crew and cast – using the stories of recent graduates who worked on the film to raise global awareness of New Zealand's education strengths in creative industries.
The New Zealand premiere of Mortal Engines took place in Auckland last night and the film is released to New Zealand audiences from today.
ENZ and the New Zealand Film Commission (NZFC) have partnered with Universal Pictures, MRC and Hungry City Limited on the film as part of the New Zealand Screen Production Grant 5% uplift.
ENZ Chief Executive Grant McPherson says this partnership is a great opportunity to build awareness of New Zealand's world-leading education system – particularly in the creative industries.
"Mortal Engines marks a real shift in the New Zealand story we want to tell the world," Mr. McPherson says.
"This film was made in New Zealand not because of the beauty of our landscapes but because of the depth of talent and level of technical sophistication available here.
"The partnership allows us to showcase New Zealand's education strengths in the creative arts. It supports our brand positioning of New Zealand as a modern, dynamic and innovative country with a lot to offer in the highly competitive international education market."
The last few years have already seen growing numbers of international students studying creative arts in New Zealand – 5,139 in 2017, up 24% on 2012.
Principal photography took place in Wellington in early 2017, and involved more than 1000 New Zealanders including crew, cast and craftspeople. The film was shot at Stone Street and Avalon Studios and at a few small local exterior locations. Post production was completed by Park Road Post Production with visual effects work realized by Academy-Award winning company Weta Digital.
Crew members included recent graduates (including several former international students): an assistant props designer who studied Industrial Design at Victoria University of Wellington, an apprentice editor who studied at South Seas Film School in Auckland, a film editor with a Bachelor of Digital Design from Auckland University of Technology, and a visual special effects capture booth photographer who studied animation at Yoobee School.
Grant says the partnership has provided an opportunity for ENZ to tell graduates' stories to other prospective international students through an integrated promotional campaign, including PR, digital marketing and social media activity across our channels which have more than one million followers.
The campaign will begin in January 2019. There will be a Mortal Engines page on the Study in New Zealand website which will encourage prospective students to sign up to ENZ's database. A series of emails will follow to this qualified audience providing information about a variety of design disciplines and courses related to filmmaking.
"Our goal is to generate awareness of New Zealand's specialized courses and hands-on learning style in the creative industries through sharing videos and profiles celebrating our graduates who worked on the film," says Grant.
"We look forward to getting the marketing campaign underway next month, and attracting more high-quality, creative international students to study in our institutions."
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https://enz.govt.nz/news-and-research/ed-news/mortal-engines-offers-enz-opportunity-to-showcase-education-strengths-in-creative-arts-to-prospective-students/