NESCAFE Collaborates with Highway Police to Kick Off Drink NESCAFษ Before Drive Campaign to Promote a Safe Trip Home During the New Years Holiday

General Press Releases Tuesday December 18, 2018 15:08
Bangkok--18 Dec--ABM

NESCAFÉ RTD (Ready-to-Drink), led by Ms. Chutirat Chavalvechakul (center), Brand Manager – Ready to Drink Business Unit, Nestle Thai Co., Ltd., in collaboration with the Highway Police Division, led by Police Major General Chat Sukkaewnarong (left), Commander, and Police Colonel Ekkarach Limsungkas (right), Deputy Commander, kicked off the "Drink NESCAFÉ Before Drive" campaign, in line with the Thai government's safe driving policy. During the New Year's holiday period, NESCAFÉ and the Highway Police Division encourage people to drive back home safely so they can spend precious moments of happiness with their families. NESCAFÉ will hand out delicious Ready-to-Drink NESCAFÉ Espresso Roast, with a strong and well-rounded coffee taste, to more than 100,000 drivers to refresh themselves before driving home safely, from 29 to 31 December, 2018, at five main Highway Police Public Service Centers at Wang Manao, Wang Noi, Tubkwang, and Prasatthat, which cover outbound routes from Bangkok to four regions nationwide, and Seeda, which covers outbound routes from Bangkok to all other regions.

Nestle is the world's largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestle's purpose of enhancing quality of life and contributing to a healthier future. Nestle offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2,000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like BEAR BRAND or MINERÉ. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestle is based in the Swiss town of Vevey where it was founded more than 150 years ago.

Products under the NESCAFÉ brand are distributed by Nestle (Thai) Ltd., which is a company that is 100% owned by Nestle S.A. in Switzerland. The NESCAFÉ product portfolio includes NESCAFÉ RED CUP, NESCAFÉ BLEND & BREW, NESCAFÉ GOLD, NESCAFÉ Can Ready-to-Drink, NESCAFÉ PROTECT PROSLIM, and NESCAFÉ DOLCE GUSTO.

For more information about Nestle (Thai), visit:
Website: https://www.nestle.co.th
Facebook: https://www.facebook.com/goodfoodgoodlifebyNestleThailand
YouTube: https://www.youtube.com/user/NestleThailand

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