Boots Introduces MASQD, look fabulously gorgeous with beauty tools available exclusively at Boots stores

General Press Releases Thursday April 18, 2019 14:40
Bangkok--18 Apr--ABM

Bangkok - Boots Thailand, a leading international pharmacy-led health and beauty retailer, is introducing a new generation of beauty tools offering a full range of face, eye, brow brush set and nail accessories. MASQD gives you all the tools you need to seriously raise your make-up game, whilst expressing yourself and your creativity with the beauty products you love, whenever, wherever or however you want. Products from MASQD will create a flawlessly gorgeous look and give you confidence in applying makeup like a professional.

We travelled the globe to learn from the world's beauty experts: Parisian make-up artists, product developers in Hong Kong, beauty designers in New York. The result? Unique features, intelligently designed, built with awesome, rule-breaking applications in mind, such as synthetic fibre brush bristles offering an extra soft touch, easy to clean, a strong brush holder, designed to fit in your hand perfectly, and ready to use in every situation.

MASQD comprises a portfolio of MORE THAN 20 imported tools and accessories. It's new, high quality and affordable! Create your look every day. #ApplyYourOwnRules
1. MASQD The Base Set (750 baht) includes:
  • MASQD THE FOUNDATION BRUSH: Firm, flat bristles to evenly apply primer and foundation. (320 baht)
  • MASQD THE POWDER BRUSH: Extra-large for dusting and setting powder on the face and body. (390 baht)
  • MASQD THE STIPPLING BRUSH: These flexible bristles can be used to blend, buff or stipple either with liquid, cream or tinted moisturisers for natural coverage, perfect for that soft and natural look. (390 baht)
  • MASQD THE CONCEALER BRUSH: A small precision brush ideal for covering spots and blemishes.
  • MASQD THE BLENDING SPONGE: Dual purpose blending sponge ideal for applying blending, baking, buffing and softening lines for complete coverage. Its hour-glass shape allows for a precision grip, and the pointy sponge tip helps you to reach small areas on your face more easily when applying foundation. (250 baht)
2. MASQD The Eye Set (750 baht) includes:
  • MASQD THE COLOUR PACKER: Flat-edged brush, ideal for applying shadow. Can be used wet or dry.
  • MASQD THE CREASE BRUSH: Tapered tip ideal for blending pigment into the crease of your eye.
  • MASQD THE EYE LINER BRUSH: A super-fine tip brush for precision control.
  • MASQD THE PENCIL BRUSH: A pencil-like tip for precision shading. Perfect to use on your lower lash line.
  • MASQD THE ANGLED BROW: Application is made easy with this precise-angled tip. This synthetic fibre brush can be used with a cream, liquid, or powder.
3. MASQD The Finishing Set (750 baht) includes:
  • MASQD THE BUFFING BRUSH: Perfect brush with fully packed bristles for seamless blending of foundation or powder for a streak-free finish, applicable with a cream, liquid, and mousse textured makeup. (320 baht)
  • MASQD THE CONTOUR BRUSH: Shaped for sculpting and definition. Can also be used to strobe the cheekbones, forehead and chin.
  • MASQD THE FAN BRUSH: Synthetic fibre brush to apply highlights with the fan-shaped tip allowing the highlight to perfectly dissipate and create natural glowing skin.
  • MASQD THE BLUSHER BRUSH: Curvy-shaped blusher brush in a medium size with soft bristles, allowing the smooth blend of powder in the proper amount. (320 baht)
4. MASQD The Eyelash Curler (350 baht)

For the perfect natural curl with a soft, uplifting bend, this expertly crafted carbon steel curler offers strong and durable quality with a precision grip that is designed to lie flat against the face to get as close to the lash line as possible and curl without damaging those lovely lashes.

MASQD comprises a portfolio of MORE THAN 20 imported tools and accessories. It's new, high quality and affordable! Create your look every day. Experience the beauty tool revolution exclusively at stores nationwide, or at For more information, visit:, or

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