China#s first listed milk tea company Xiangpiaopiao attends THAIFEX, Asia#s most influential food exhibition

General Press Releases Friday May 24, 2019 08:00
BANGKOK--24 May--PRNewswire/InfoQuest

Xiangpiaopiao Food Co., Ltd., China's leading cup milk tea brand, will attend the 2019 THAIFEX-World of Food Asia from May 28 to June 1, where the beverage producer will showcase milk tea products and milk tea culture with unique Chinese characteristics.

Since its inception in 2005, Xiangpiaopiao has been focused on the research and development of milk tea products. Bearing the mission of "Enable people to enjoy life more", the company introduced the concept of brewing milk tea in a cup to Chinese audiences, and in response to the changes in lifestyle habits among Chinese consumers, launched new products, among them, Meco fruit juice tea and Lan Fong Yuen milk tea, two beverages that are ideal for consumptionin all seasons.

Among all products, Xiangpiaopiao came up with the concept of milk tea specially formulated for brewing in a cup, and has, for many years, maintained the largest market share in China for the product. Its market share had reached 63.1% as of the end of 2018, far exceeding that of competitors. By selecting high-quality raw materials, developing a wide range of flavors with distinctive tastes and packaging in a personalized gift box, Xiangpiaopiao built a massive fan base by offering a rich, pleasant and warm consumption experience.

Xiangpiaopiao's novel, strategic product Meco juice tea is positioned as "real tea and real juice", with a juice content of not less than 10%. In addition, the company selects only high-quality tea leaves for fresh extraction, never relying on a tea powder. For Meco's production process, the beverage maker adopts aseptic cold filling technology to ensure fresh taste, and complements it by drawing the attention of young consumers with fashionable, eye-catching packaging. The product can be stored at room temperature for 12 months and fully retain its freshness without any preservatives, setting an industry record.

Lan Fong Yuen milk tea is based on the original Hong Kong-style milk tea, which was launched in 1952 and has been well known in Hong Kong for more than half a century. Xiangpiaopiao licensed the brand, inheriting the 66-year old traditional secret recipe, and transformed the milk tea from a classic street product to an instant drink, massively expanding the potential size of the market for the beverage.

With high quality products, an innovative development concept and steady performance, Xiangpiaopiao has been successfully listed on the Shanghai stock exchange, becoming the first listed milk tea brand in China.

THAIFEX-World of Food Asia is the most influential food expo in Asia, attracting thousands of exhibitors and visitors from all over the world every year. The Thailand-based food expo, by taking place in the second largest economy in Southeast Asia as well as the second largest in the region in terms of total foreign trade, will provide the best platform for Chinese food businesses to expand throughout Southeast Asia and into all ASEAN markets. Xiangpiaopiao will be present at booth NN43 in Hall 1, ready to receive and engage in discussions on site with dealers and distributors from all over the world.

Xiangpiaopiao said that it plans to showcase its Xiangpiaopiao brewing milk tea, Meco fruit juice tea and Lan Fong Yuen milk tea, among other products, hoping to expand the market for the classic Chinese brand at the most influential food exhibition in Asia, and spread the message worldwide about the many ways that Chinese milk tea can be enjoyed at any time of the day.

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