THE LATEST SWAROVSKI SPARKLING DANCE COLLECTION SYMBOLIZES EMOTION IN MOTION

General Press Releases Monday August 19, 2019 11:51
Bangkok--19 Aug--Spark Communications
Swarovski continues to celebrate feminine strength in all its brilliance this season with the latest additions to its much-coveted Swarovski Sparkling Dance Collection, empowering women to express themselves.

Designed to capture the light as it's never been seen before and dance to the wearer's rhythm, there is something truly magical about the Collection. Swarovski's Creative Director Nathalie Colin explains the alluring appeal of the design, "The magic of Swarovski lies in the fascinating play of reflections between crystal and light. Emotion in motion is how I would describe Swarovski Sparkling Dance and the Collection is a brilliant reminder for women to be free-spirited. Every move sparks joy, beauty and playfulness, bringing a dynamic touch of sparkle to every look, style and occasion. Ultimately, it helps women to express what they are feeling, without having to say a word."

This refined, elegant playful Collection is the perfect partner for all women, suiting so many different styles and looks. The brand showcases its innovative craftsmanship to dazzling effect with sparkling elements that catch the light and appear to dance with every movement.

COLLECTION HIGHLIGHTS

Each season Swarovski brings to life this exceptional and iconic design in new and exciting ways. For FW19, the theme is the 'Magic of Light,' and just like the main Collection, the pre-fall Sparkling Dance Collection takes its inspiration from the pure landscapes of Iceland and the starry Arctic sky, illuminated by the Northern Lights.

For pre-fall 2019 the 'dancing' design concept makes its debut on earrings and bracelets that lend sparkle, brilliance and eye-catching movement to everyday looks.
Swarovski stones in new icy green and mint tones echo the pure beauty of the Icelandic landscape and gracefully shimmer and dance within a scintillating crystal pave setting.

Accompanying the new injection of color, pre-fall sees the introduction of crystal cuts, silhouettes and styles. Simple yet alluring, the marquise cut resembles the delight of a smile, brilliantly capturing timeless elegance and is the latest shape to join the Swarovski Sparkling Dance family.

The Swarovski Sparkling Dance Collection adds a level of dynamic sophistication to any wardrobe and features designs that exude movement and shine. The beautiful flow of details, contemporary silhouettes and chic color combinations create a beautiful expression and underline the Collection's iconic status. The pre-fall 2019 range will be available from August in Swarovski boutiques and swarovski.com.

ABOUT SWAROVSKI

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet has always been an integral part of Swarovski's heritage, and is embedded today in the company's well-established global sustainability agenda. In addition, global Swarovski Waterschool education program has reached 500,000 children on the world's greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote the rights and wellbeing of women and children, and conserve natural resources to achieve positive social impact. www.swarovskigroup.com


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