Global apparel retailer UNIQLO today announces that it will launch its newest limited edition collection with Marimekko from Friday, June 12. Continuing the successes of two earlier limited edition UNIQLO x Marimekko capsules, 2020 Spring/Summer is an ode to Finnish summer living with its bold prints and colors, and adds a splash of fun to LifeWear. The UNIQLO x Marimekko limited edition collection represents one of the leading collaborations for UNIQLO in 2020.
Commenting on the new collection, Yuki Katsuta, Head of Research & Development, UNIQLO Co., Ltd., said, “Our three seasons of working closely with Marimekko have deepened our understanding and appreciation for the Finnish fashion and design house and its art of printmaking. We are pleased to once again feature iconic Marimekko prints by the company’s legendary designers Maija Isola and Annika Rimala, and this time include a Finnish take on celebrating the end of long winters and the joys of summer times with friends and family. We hope the new LifeWear will be enjoyed by all.”
“Brand collaborations with partners with whom we share values and are able to create something special for customers represent unique opportunities for Marimekko to share our design philosophy with a wide global audience. We are honored to partner with UNIQLO again on this new summery collection that builds on the strengths of both brands: Marimekko’s empowering aesthetic renowned for its art of printmaking and UNIQLO’s high-quality, functional and affordable LifeWear made for all,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
A bright, variety-packed summer
The collection highlights relaxing times with signature V-neck maxi dresses and shirt styles that pair seamlessly with wide cropped pants, skirts, and shorts, all in joyful Marimekko prints of course. With plain bottoms, the line offers numerous great coordination looks in comfortable fabrics such as linen blend, cotton and jersey. Thin new Pocketable Parkas keep summer rains at bay.
Styles for family coordination fun
Packed with items that make family coordination easy and enjoyable, the collection offers numerous popular cut-and-sew pieces. New items for women this season are printed boxy T-shirts and tunics. There are also jersey dresses and shorts for girls, leggings for active toddlers. Two-piece bodysuits make ideal gifts for newborn.
Accessories for summer leisure
The summer leisure essential accessories include paper hats, paper tote bags, espadrille, and scarves. Hats and bags featuring raffia-like finishes complement the apparel perfectly. Large linen-blend scarves serve also as short overgarments.
UNIQLO x Marimekko Limited Edition Collection Details
Launch date: From Friday, June 12, 2020Availability: Available in all UNIQLO stores and Online storeSpecial website: https://www.uniqlo.com/marimekko20ss/th/
About UNIQLO LifeWear
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, Helmut Lang, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam and J Brand. With global sales of approximately 2.2905 trillion yen for the 2019 fiscal year ending August 31, 2019 (US $21.53 billion, calculated in yen using the end of August 2019 rate of $1 = 106.4 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.