2020 Xiamen Mid-Autumn Tourism Carnival Catching on Around the Globe, Xiamen Creating a Successful "Carnival" Cultural IP

General Press Releases Tuesday October 27, 2020 12:30
XIAMEN China--27 Oct--PRNewswire/InfoQuest

The 2020 China Xiamen Mid-Autumn Tourism Carnival was held from Sept. 17th to Oct. 16th. With creative, impressive activities and a strong marketing matrix that covered both China and abroad, this event successfully presented the charm of Xiamen as an internationalized city with traditional Chinese cultural characteristics to the globe.

Xiamen launched warm-up promotions via various overseas social media platforms before the opening of the event. With the topic #MidAutumnXiamen, interesting Q&As and creative countdown posters, Xiamen sent out information about the activities and invited overseas fans to participate in the online interaction concerning the Carnival through Xiamen's homepage @Visit Xiamen.

The 2020 Xiamen Carnival covered five themed events, five supporting activities and multiple brand cultural and tourist activities centering on Mid-Autumn folk customs. With Bobing Game, Mid-Autumn temple fair, intangible cultural heritage experience, folk custom exhibitions and performances, as well as cultural and tourist products held or shown at different cultural, artistic venues, the Carnival comprehensively demonstrated the abundant tourism resources and the charming folk culture of Xiamen.

During the event, Xiamen posted real-time information, pictures and videos about the event on overseas social media platforms. A lot of ingenious contents such as the Mid-Autumn AR Photo Frame, VLOG, and "Bobing Game Gesture Challenge" attracted numerous fans abroad to take part in the online interaction. This carnival became a phenomenal marketing event.

The 2020 Xiamen Carnival successfully presented the Mid-Autumn customs and atmosphere in southern Fujian Province of China, as well as Xiamen's abundant tourism resources and characteristic tourist products to tourists around the globe, demonstrating Xiamen's poetic landscape, its warm welcome to guests and its aim to grow into a preferred destination for tourists from around the world when they come to visit China.

Photo: https://mma.prnewswire.com/media/1319716/Mid_Autumn_Tourism.jpg

Latest Press Release

First SUEZ plastic recycling plant in Asia dedicated to reversing plastic pollution crisis and mitigating climate change

SUEZ today announced the official opening of the SUEZ Circular Polymer Plant in Bang Phli, Thailand - the Group's first plastic recycling plant in Asia. It underscores SUEZ's ambition to commit to improving the environment and building a more sustainable...

Norwegian Cruise Line Reunites Award-Winning Broadway Stars for "EMBARK NCL Spotlight" Episode, "Live From Broadway"

- Performances by Renowned Musical Theatre Veterans Brenda Braxton, Stephanie Pope, Alan Mingo and More Stream Live 18thDecember 2020 atwww.ncl.com/embark- Norwegian Cruise Line, the innovator in global cruise travel with a 53-year history of breaking...

การประชุมการลงทุนและการก่อสร้างโครงสร้างพื้นฐานนานาชาติ ครั้งที่ 11 เปิดฉากยิ่งใหญ่ในมาเก๊า

การประชุม International Infrastructure Investment and Construction Forum (IIICF) ครั้งที่ 11 เปิดฉากอย่างยิ่งใหญ่ในมาเก๊า เมื่อวันที่ 2 ธันวาคม งานนี้จัดโดยสมาคมอุตสาหกรรม China International Contractors Association (CHINCA)...

Faculty of Medicine Siriraj Hospital Wins Prestigious Award for "Building a Secure, Reliable and Smart 5G Hospital in Thailand" Project

Prof. Dr. Prasit Watanapa, Dean of Faculty of Medicine Siriraj Hospital, received the CommunicAsia Awards 2020, in the "Most Innovative 5G Trial in APAC" category from Mr. Sanchai Noombunnam, Deputy Managing Director of Informa Markets Thailand, during...

Applications for First IMA AsiaPac Student Case Competition Now Open

IMA(R)(Institute of Management Accountants), one of the largest and most respected associations focused exclusively on the advancement of the management accounting profession, is accepting entries for the first edition of its 2021 AsiaPac Student Case...

Related Topics