Verimatrix's Forensic Watermarking Integrated with Broadcom Chip Set; VideoMark(TM) Is First Robust Invisible Content Tracking Solution Enabling User-Specific Marking to Individual Set-Top Boxes

Information Technology Press Releases Tuesday May 16, 2006 15:34
SAN DIEGO--(BUSINESS WIRE)--May 15, 2006

Verimatrix, developer of the most widely deployed IPTV content protection system with tier one operators, today announced that its patent-pending VideoMark(TM) user-specific forensic watermarking technology has been integrated with Broadcom's set-top box (STB) reference design platform, the BCM97398.

Using this platform, Verimatrix has integrated its Verimatrix Content Authority System (VCAS) VideoMark(TM) watermarking technology with Broadcom's BCM7038 and BCM7411 dual-chip High-Definition AVC/VC-1/MPEG2 set-top box System-on-Chip solution. Featuring Broadcom's AVC/VC-1 Compression Advantage(TM) decoder architecture the BCM7411 offers robust and proven decoding capabilities and, when used with the BCM7038 System-on-Chip device, enables manufacturers to cost effectively incorporate AVC, VC-1 and MPEG2 decoding in a variety of high-volume product applications, including next-generation satellite and cable STBs, personal video recording (PVR) products and IP STBs.

"Security is a major concern for our customers and we see Verimatrix as providing a key additional layer of content protection to detect and deter digital piracy," said Aidan O'Rourke, marketing director for Broadcom's IP STB solutions. "Verimatrix's software-based content security solution is a perfect match for the BCM97398 platform because of its highly-efficient and low-overhead processing techniques."

"In order for cable and satellite providers to offer early release and HD content, they need to be assured that the content is protected with the best technologies available. Working directly with leading semiconductor players like Broadcom to integrate forensic watermarking capabilities into the set-top box offers a huge time to market advantage to customers," said Bob Kulakowski, chief technology officer, Verimatrix. "We are pleased to add Broadcom to our growing list of chip manufacturer partners and excited about continuing to work with our partners to make this a standard in the industry."

About VideoMark(TM)

VideoMark, an available feature of the Verimatrix Content Authority System (VCAS), is the industry's first robust and invisible content tracking solution that enables forensic, user-specific marking of individual video copies to track piracy to the individual set-top box (STB). Digital video delivered via STB with invisible, user-specific watermarks creates an environment with unique advantages to effectively secure the content. Every STB contains an individual user identification, which is linked to that consumer via a unique digital certificate. Because piracy can be traced back to the source, and not just the network operator, content owners are ensured a higher protection level than other distribution methods, such as DVDs and VHS tapes. VideoMark complies with the rigorous requirements of the Digital Cinema Initiatives, LLC (DCI)

About Verimatrix

Verimatrix is the leading provider of digital content protection solutions with a global customer base including leading telecommunications providers in Europe, North America and Asia. Verimatrix offers provider approved, carrier-class solutions specifically for today's bi-directional Pay TV. Through the seamless integration of patented digital watermarking technology into its best-of-breed encryption solutions, Verimatrix protects content and revenue streams, as well as detects digital piracy wherever it occurs within the distribution chain. Verimatrix has excellent relationships with the major Hollywood studios by providing valuable anti-piracy solutions for the fight against rampant digital piracy. For more information, please visit www.verimatrix.com.

CONTACT: Verimatrix
Kelly Foster, 619-224-1261
kfoster@verimatrix.com

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