EA PARTNERS WITH IAHGAMES TO BRING EA SPORTS FIFA ONLINE 2 TO SOUTHEAST ASIA Thailand to get the World’s First Thai Version of EA SPORTS FIFA Online 2

Information Technology Press Releases Tuesday July 22, 2008 00:33

Electronic Arts Inc. (NASDAQ: ERTS), the world’s leading developer and publisher of interactive entertainment, and IAHGames, a major provider of online entertainment software and services in Southeast Asia based in Singapore, announced today the upcoming launch of EA’s first online football property in Singapore and Thailand, EA SPORTSTM FIFA Online 2. The game will be available in English and Thai, for the Singapore and Thailand markets respectively. EA and IAHGames will also work with True Digital Entertainment (TDE) to launch the highly anticipated game in Thailand. In addition to Singapore and Thailand, EA and IAHGames will launch EA SPORTS FIFA Online 2 in other Asian countries such as Vietnam, Malaysia, Hong Kong, Macau, Taiwan, Brunei, Indonesia and the Philippines at a later date. EA SPORTS FIFA Online 2 is slated to be available in the Vietnamese language as well. ”We are very excited to be bringing this exclusive game franchise online to gamers in the coming months. With IAHGames’ and TDE’s combined expertise and service excellence, we’re confident that EA SPORTS FIFA Online 2 will be a major hit in both Singapore and Thailand,” says Chris Thompson, VP & GM, EA Asia. Mr Roland Ong, CEO of IAHGames commented, “In line with IAHGames’ “One Market, One Asia” motto, this collaboration marks another significant milestone for the company. As a regional game publisher and operator, we are delivering on our promise to the gaming community by ensuring that we work with the best partners in the region to offer unparalleled gaming experience via the Triple-A titles managed by IAHGames. I am confident that both IAHGames and TDE will be able to present an exhilarating and interactive game experience for ardent fans of EA SPORTS FIFA Online 2.” “TDE’s ongoing commitment is to constantly offer a variety of products and services to the gamers. TDE is pleased to collaborate with EA and IAHGames to bring EA SPORTS FIFA Online 2 to the Thai community. The title is regarded as one of the most anticipated online games by gamers in Thailand and they can look forward to an exciting game play experience,” says Mr Isra Taulanauda, General Manager of TDE. EA SPORTS FIFA Online 2 is the latest online version of the blockbuster EA SPORTS FIFA football game franchise. Featuring a comprehensive line-up of the most popular professional football leagues, clubs and players, as well as innovative game play features, EA SPORTS FIFA Online 2 will offer Asian gamers an immersive and authentic football experience. Gamers will be able to build-up and manage their ultimate team in the challenging Career mode, or pit their skills against other gamers in the online multi-player matches. The Closed Beta test for EA SPORTS FIFA Online 2 in both Singapore and Thailand will commence on 5 August 2008. Interested gamers can be a part of the Closed Beta test by registering at the official websites: Singapore - www.EAsportsFIFAonline2.com Thailand - www.EAsportsFIFAonline2.in.th

About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About IAHGames Based in Singapore, IAHGames is a leading publisher, operator and distributor of online games in Southeast Asia. IAHGames currently hosts award-winning titles such as Dragonica, EA SPORTS™ FIFA Online 2, Granado Espada, Top Speed, Hellgate: London, and the entire product line from global publisher Take 2 Interactive, which includes hits such as Grand Theft Auto IV and the Midnight Club series. Leveraging on Singapore’s strategic geographical location and advanced IT infrastructure, IAHGames continues to strengthen its position to consolidate the world’s fastest growing online games market while helping publishers and developers bring the world’s best games to Southeast Asia. http://www.IAHGames.com

About True Digital Entertainment True Digital Entertainment Co., Ltd. is the largest digital content provider in Thailand. Founded in 2002, the Company quickly became the top online game publisher in Thailand with leading titles such as PristonTale, Special Force, Hip Street, and recently announced Kart Rider. All of True Digital Entertainment games are consolidated under ‘good game’ portal site at www.goodgame.in.th. Starting with Special Force, True Digital Entertainment has been a pioneer in e-sport competition and has hosted several world class championships in Thailand. In the past few years, True Digital Entertainment has also expanded its businesses to include the most popular digital content portal (www.trueworld.net), a community portal (www.truelife.com), and IPTV programming (www.truetv.in.th) EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product. Manufactured under license by Electronic Arts Inc. All other trademarks are the property of their respective owners.

For more information please contact: Daphne Chua, EA Asia Tel: +65 8157 7635 Email: dchua@ea.com Corporate Communications & Marketing PR, True Group Ref: (089) 21/07/2008 Pimolpan Siriwongwan-ngam Tel: +66 (0) 2699 2772 Email: pimolpan_sir@truecorp.co.th


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