eBay (Nasdaq:EBAY) For the second year in a row, mobile holiday shopping on eBay peaked globally on the second Sunday of December — “Mobile Sunday.” In the U.S. mobile gross merchandise volume (GMV) grew 127 percent over the same Sunday last year, generating nearly $5 million in GMV; worldwide, mobile GMV grew 165 percent generating $13 million in GMV.
“Mobile has transformed the shopping experience this holiday season. People simply prefer using a phone to shop smarter for everything from clothing, shoes and accessories to toys and sporting goods. Shopping for great deals anytime and from anywhere continues to gain momentum with consumers,” said Steve Yankovich, vice president of mobile for eBay. “With more than 30 million downloads of our suite of mobile apps globally, we continue to drive mobile innovation and delight our customers around the globe.”
In the U.S., eBay mobile GMV was up 38 percent on “Mobile Sunday” over Cyber Monday 2010. Clothing and accessories topped the list of most-sold items among U.S. shoppers buying with their phones, with the top five U.S. states by sales volume including California, Pennsylvania, Florida, Indiana, and Ohio.
eBay’s findings in the three weeks leading up to the busiest mobile shopping day of the year on eBay, clearly demonstrate that mobile phones are changing the way people shop this holiday season:
? Top U.S. Categories by GMV Sales
? Clothing & Accessories
? Cars & Trucks
? Jewelry, Gems, Watches
? Sporting Goods
? Auto — Parts
? Top U.S. Categories by Number of Transactions
? Clothing & Accessories
? Collectibles
? Cell Phones & Accessories
? Toys
? Sports Memorabilia
On the busiest mobile shopping day, Sunday, Dec. 12, 2010, U.S. mobile shopping peaked during the hours of 6:00 p.m. — 9:00 p.m. GMT (1:00 p.m. — 4:00 p.m. EST), with more than 9,500 transactions per hour.
An interactive infographic application available at www.ebayinc.com/mobilecommerce visualizes eBay mobile shopping trends from November 22 through Dec. 12 within the top 20 eBay product categories across eBay’s leading m-commerce markets.
According to consulting firm Accenture, 73 percent of smartphone owners now prefer using their phone at retail for simple shopping tasks, rather than talking with a store employee.1 eBay mobile is at the forefront of this rapid shift in consumer shopping behavior. By integrating barcode-scanning and local shopping results into its mobile apps, eBay is bridging the in-store and online shopping experiences to help holiday shoppers comparison shop and make better informed buying decisions.
1 Accenture, Dec. 6, 2010: http://www.businesswire.com/news/home/20101206005219/en/Smartphones-Bargain-Hunting-Consumers-Changing-Customer-Retailer-Relationship-Accenture
About eBay Inc. Mobile
eBay launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes in eight languages and 190 countries, has been downloaded more than 10 million times and allows users to fully browse and buy from the more than 200 million listings on eBay without leaving the application. The eBay app for the iPad is currently the number one free shopping iPad app in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including Selling, Classifieds, StubHub and Deals, make selling and buying possible virtually anywhere, anytime. In 2009, eBay’s mobile merchandise volume — the value of all goods sold — was more than $600 million. eBay expects to generate $1.5 billion in GMV through mobile commerce in 2010.
For more information on eBay mobile, visit www.mobile.ebay.com
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