Big C Supercenter launches Thailand’s first online hypermarket shopping platform packed with innovations for maximum convenience and savings

Information Technology Press Releases Tuesday October 16, 2012 17:21
Bangkok--16 Oct--The Way Communications

Big C Supercenter launches Thailand’s first integrated online hypermarket shopping platform starting with mobile application, QR code, drive-though pick-up, gift voucher for first-time online shoppers and a lucky draw campaign to win prizes worth over 3 million baht – before launching “never-before-seen” online shopping innovations in Thailand soon.

Dr. Sarinthip Satitsatien, Vice President for Business Development of Big C Supercenter PCL, reveals at the launch of “Big C Online Shopping” that “with today’s digital lifestyle, more and more customers are making online purchases through computer and smart phones. Research indicated that new generation of customers have limited time and are looking for a convenient, quick, reliable, cost-efficient and complete outlet to make their purchases. Internet fulfills this need and has thus created an online market with strong growth potential.”

“To satisfy growing digital lifestyles of consumers, Big C Supercenter, as the hypermarket and low-price leader of Thailand, has designed the first-ever integrated online hypermarket shopping platform under the strategy “Big C Big Service – We make shopping easy”. We will roll out the series of online innovations throughout Q4 of 2012.”

In the first of its online innovation series, Big C unveils “Big C Mobile Shopping Application” that can run on iOS and Android operating systems – both having a combined number of 13 million users in Thailand and growing fast. Dr. Sarinthip commented that “Big C has been offering online shopping services through website and call center 1756 under “Big C Big Service” concept for 3 years. From the beginning of 2012, the number of visits to our online shopping web site and volume of sales have significantly surged. Our web site visit increased 46%, number of people who click “Like” on Facebook fan page exceeded 71,000 and online sales volume grew 410%. Therefore this is the right time to add more convenience to online shopping by introducing mobile application. Our application is designed to satisfy and fulfill digital lifestyles of our customers -- mainly individuals aged 25-45 years old and corporate clients -- with QR codes that enable customers to access and review the products and make their purchase in very little time according to our concept “Download-scan-shop-deliver free -- we make shopping easy.”

“Big C Mobile Shopping Application carries over 10,000 items from dry food and grocery to health & beauty products, clothing & apparels, home and electronic appliances. All items carry the same price and promotion as in Big C stores – so customers can be assured of their lowest prices. Exclusive “online only” deals will be offered weekly. Online customers will enjoy full Big Card benefits and privileges such as cash coupons, balance accrual and members-only promotions. The application also offers “store locator” service to help locate nearby Big C stores for customers on the move.”

“Payment methods and delivery options also have direct influence on customer’s decision to shop online,” Dr. Sarinthip said. “We aim to create maximum convenience and flexibility in this area. Online customers can choose from 3 options which are:

1) Pick up and pay at 112 Big C Supercenter, Big C Extra or Big C Jumbo nationwide;

2) Use free delivery service for order over 1,500 baht. Customers can pay by cash or credit card on delivery. We have offered this service in Bangkok and vicinity and 85% of online customers use the option. Therefore, from today onwards, we will expand the service to 4 additional areas namely Khon Kaen, Udonthani, Pattaya and Chonburi;

3) Big C Drive, our latest stop-and-go drive-through pick-up innovation, is piloting at Big C Extra Petchakasem. Two hours after placing online order, customer can drive to Big C Drive station inside indoor parking lot to pick up and pay for the order. It is designed to serve customers who are not convenient to receive home delivery or go inside the store to pick up by enabling customers to quickly drive-through to pick up the order on their way to or from home or office. The pilot station has been running for 3 months and is receiving good response, especially from customers in the 10-kilometer radius.”

Big C is offering strong incentives for customers to use its mobile application. “From now until the end of 2012, Big C will offer 100-baht voucher for every customer who uses mobile application to make online purchase of at least 1,500 baht for the first time. In addition, from now until 31 March 2013, we have partnered with Mitsubishi Motors (Thaiiland), A.P Honda and Panasonic (Thailand) to launch “online shopping luck draw campaign” to win Mitsubushi Mirage, Mitsubishi Triton, Honda Scoopy-i motorcycle, Panasonic LED TVs and other 1,100 prizes worth over 3 million baht. The draw will take place every 15 days,” Dr. Sarinthip said.

“Our goal for Big C online shopping is to offer 24-hour customer access to our store and products from anywhere (home, office or on the road). With increased convenience and flexibility, we hope that customers will increase their shopping frequency both in-store and online.”

“The mobile application and components that we launched today is the first in a series of online shopping innovations under the theme “Big C online shopping – we make shopping easy”. In a few weeks we will launch another online shopping innovation unseen before in Thailand to bring maximum value through maximum convenience to customers – because Big C offers “more than just low prices” Dr. Sarinthip concluded.


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