Symantec Mobility Survey Reveals That Good Things Come to Those Who Don't Wait

Information Technology Press Releases Friday August 16, 2013 12:41
Bangkok--16 Aug--Oasis Media
Innovators seeing higher revenue and profit growth, competitive advantages, positive brand impact and happier customers

Two distinct types of organizations emerge from Symantec Corp's. (Nasdaq: SYMC) recent 2013 State of Mobility Survey - "Innovators" who readily embrace mobility and "Traditionals" who are reluctant to implement it. Globally, 86 percent of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits. Traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits. In this instance, Thai enterprises fell somewhere between the two, with nearly the same percentage considering business drivers important (85 percent) as user demand (84 percent).

Click to Tweet: Business drivers motivate innovative companies to pursue mobility: http://bit.ly/159KR1F

"Few issues command the attention of IT today like mobility," said Pramut Sriwichian, country manager for Thailand, Symantec. "In Thailand, more and more enterprises are starting to view mobility as a tool to improve productivity and that its benefits outweigh the risks. The difference in attitudes and results between the organizations that actively embrace mobility and those that are reluctant is significant. Organizations taking a proactive approach benefit much more than those that put it off until they eventually find themselves trying to catch up to the competition."

The two groups perceive the benefits and risks of mobility differently. Among innovators globally, 65 percent say the benefits are worth the risks, while 34 percent of traditional businesses feel the risks are not worth it. In Thailand enterprises, 58 percent felt that the benefits outweighed the risks. This is reflected in the rate of mobility adoption, with 50 percent more employees using smartphones for business among innovators than among traditional organizations. Globally, more than half of innovators (54 percent) are also taking control of purchasing phones for employees, compared to 47 percent of traditionals. Thai enterprises tracked more closely with innovators here, where 49 percent of employee phones were purchased by the company.

Furthermore, innovators are more likely to deploy business apps on mobile devices, with 86 percent of innovators discussing such app stores for employees compared to 64 percent of traditionals. Interestingly, nearly all (89 percent) Indonesian enterprises are discussing private app stores.

When it comes to the innovators, company involvement doesn't stop with purchasing the phones. They also more often have mobility policies, and they are twice as likely to use technology to enforce their policies (61 percent in the innovators as opposed to 43 percent among traditionals). In Thai enterprises, 45 percent are using technology to enforce mobile policies.

Costs and Benefits

With the innovators taking more advantage of mobility, they are also seeing more costs associated with it. In fact, they averaged twice as many mobile incidents during the last year, such as lost devices and data breaches, leading to consequences such as regulatory fines and lost revenue. The innovators are also experiencing far more benefits, in three key areas:

  • Increased productivity, speed and agility
  • Improvements in brand value, customer happiness and overall competitiveness
  • Happier employees and improved recruiting and retention rates

Most importantly, however, the innovators are experiencing nearly 50 percent higher revenue growth than traditionals (44 percent vs. 32 percent). In this case, Thai enterprises show an average of 48 percent revenue growth. All things considered, businesses perceive net positive results with mobility.

Effective Mobile Implementation

The survey results illustrate the positive impact mobility can have on the business, with the right preparation. The following guidelines can help organizations make the most of their mobile deployment while reducing risks:

  • Being cautious about mobility is okay. Being resistant is not. Start embracing it. Organizations should take a proactive approach and carefully plan an effective mobile implementation strategy.
  • Start with the apps with greatest productivity benefits for employees. One of the best ways to get started with mobility is to implement mobile apps that will have an immediate impact on the business.
  • Learn from the innovators - get the benefits while minimizing the risks. The key is to be aware of the risks associated with mobility such as information loss, and to follow the example of the innovators.
Symantec's 2013 State of Mobility Survey

Symantec's 2013 State of Mobility Survey represents the experiences of 3,236 businesses, from 29 countries. Respondents were the individuals in charge of computing - either senior staff in the case of enterprises, or often an employee with technical aptitude among SMBs. Responses came from companies with a range of five to more than 5,000 employees. In Thailand, 100 enterprises were surveyed.


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