Dell Leaps into its Third Decade, and Efficient Marketing through Social Media and 360-degree Marketing

Information Technology Press Releases Thursday June 12, 2014 11:29
Bangkok--12 Jun--4D Communications

Among the celebrations surrounding Dell’s milestone of 30 years in business, its origins can be traced back to 1984, when Michael Dell created a new phenomenon in the global IT industry, namely, the successful development of the PC when he was merely 19 years old. Dell Corporation (Thailand) was set up to carry on with the marketing strategy to push Dell to the forefront of the consumer market, following much success in the commercial market. This year, Dell Corporation (Thailand) also proudly announced that it once again received number-one brand recognition in Thailand and ASEAN, garnering the most favorable brand status on facebook and twitter platforms, according to the rankings conducted by ZocialRank.

Mr. Anothai Wettayakorn, managing director of Dell Corporation (Thailand) Co., Ltd., revealed that, in the consumer market segment, “Dell has employed social media and 360-degree marketing as a main marketing strategy to penetrate the consumer market. It took us only 5 years to build consumer recognition in Thailand. Throughout this time, despite the economic setbacks, Dell has been able to continuously grow its sales, thanks to the quality associated with the brand ‘s products, as well as its technological innovations and on-site services that offer repair work right on the customer’s premises, handing the product back into the customer’s hands.”

Mr. Wettayakorn added, “This past May, when Dell marked its 30th anniversary, we were able to garner over 7 million fans on our global facebook fan page.” In 2014, Dell has plans to boost the market with new products under the Inspiron brand, which will be launched continuously. This will be led by Dell Inspiron 3000 and 5000 series, featuring selling points in quality and design, and a battery with a longer life; and the Dell UltraSharp 4K model UP3214Q and Dell UltraSharp 24 Ultra HD U2414H.

In order to thank Thai consumers on the event of the company’s 30th anniversary, Dell Corporation (Thailand) has arranged a special promotion, “Dell, Still Excelling at 30”, which will offer up to 30% cash back discounts on popular products, such as Dell Inspiron 3000, 5000 and 7000 series, and Dell Inspiron 23 All-in-one, Vostro 5470. In addition, customers will receive a gift voucher of up to 1,000 baht on series that are part of the promotion, as well as special promotions for various Dell Accessories. Additional details can be viewed at www.facebook.com/dellthailand


Latest Press Release

Huawei Mini Mobile World Congress Brings to Light Opportunities for Growth in Thailand

Huawei is set to showcase its latest ICT innovations to outline the various opportunities for growth during the Mini Mobile World Congress – Thailand 2017, held in downtown Bangkok. This event explores the trends and topics that are shaping the...

UST Global to Launch Progressive Transformational #Modernization Lab# for Enterprise Customers, in Silicon Valley

UST Global has just announced that they will launch an evolutionary 'Modernization Lab' in Silicon Valley, California, in May of 2017. Most enterprise applications have a significant amount of legacy software that makes it difficult to expand their...

Photo Release: INTRODUCING HUAWEI P10 HUAWEI P10+ WORLDS FIRST SMARTHPHONES WITH FRONT CAMERA BY LEICA

Mr.Michael MacDonald (3rd right), Chief Technology Officer of Huawei Technologies Southeast Asia, Mr.Tossaporn Nisthanon (3rd left), Deputy Country Director, and Mr.Chanvit Khieonavavongsa (2nd right), Chief Marketing Officer of Huawei Consumer Business...

Maldives Immigration Wins IAIR Award

The Controller General of Immigration from Maldives Mr. Mohamed Anwar and the Deputy Controller Mr. Abdulla Algeen have received the prestigious international IAIR Award for the most innovative high security ePassport and eGates The IAIR award was...

Wearables Aren#t Dead, They#re Just Shifting Focus as the Market Grows 16.9% in the Fourth Quarter, According to IDC

The worldwide wearables market reached a new all-time high as shipments reached 33.9 million units in the fourth quarter of 2016 (4Q16), growing 16.9% year over year. Shipments for the entire year grew 25% as new vendors entered the market and previous...

Related Topics