Hisense Becomes Premium Partner of FC Schalke 04

Information Technology Press Releases Friday July 18, 2014 08:41
DUSSELDORF, Germany--18 Jul--PRNewswire/ InfoQuest

In order to strengthen its brand awareness in Europe even further, Hisense has entered into a 3-year premium partnership with the German Bundesliga football club and Champions League participant, FC Schalke 04. The technology specialist will receive a strong presence on the LED advertising boards in the stadium, as well as on all TV interview background walls. Two of the players in FC Schalke 04, Benedikt Howedes and Julian Draxler took part in the 2014 FIFA World Cup, and played to contribute to the Championship of Germany.

Photo - http://photos.prnewswire.com/prnh/20140717/127934

Apart from TVs, Hisense also offers several other product categories such as innovative fridges and freezers. Thanks to this partnership, Hisense will now receive the same level of presence as other Schalke premium partners such as Coca-Cola and Volkswagen.

Hisense has utilized sports marketing to promote its brand awareness in global markets, such as purchasing the naming rights for an Australia Open arena and being the sponsor of many amazing games in South Africa, Europe, Middle-East and other regions. Sports marketing plays a vital role in Hisense's global development. According to the Display Search data for Q1 2014, Hisense maintained a strong growth momentum, ranking No.4 in the global markets. FC Schalke 04, a world-renowned German football club with a rich history, has had tremendous success on the football pitch for its seven German championships, five German knockout football cup competitions (DFB-Pokal, formerly Tschammer-Pokal) and one UEFA Cup.

Henry Liu, Vice General Manager at Hisense International Co. Ltd., who is responsible for Hisense Europe, sees great potential in this partnership: "In FC Schalke 04, we have found a partner that will support us in strengthening our brand in the strategically important and growing European market." Alexander Jobst, Marketing Director at Schalke, is also convinced that both parties will benefit greatly from the partnership: "For Schalke 04, this collaboration with Hisense is another important landmark on our journey to internationalisation. As you know, we have had an increased focus on the Asian market for some time." Both parties will profit enormously from one another.

In the upcoming Bundesliga season, Hisense is looking forward to working with FC Schalke 04 and a joint press conference will be held on Sep. 4th in Berlin, in which Schalke players will be present at the Hisense IFA booth.


Latest Press Release

SiS joined forces with Interlink Telecom introducing cloud service business, aiming to become a leading cloud service provider within three years

Capitalizing on its strength in customization that allows organizations to fine-tune their own cloud systems and its unique business model that offers solutions and services through over 2,000 business partners, targeting enterprise markets SiS...

Master of Eternity สงครามข้ามจักรวาล อัพเดท Frame Arms Girl แล้วจ้า

ตัวละครจาก Frame Arms Girl บุก Master of Eternity แล้ววันนี้ เปิดศึกลุยเลย ทั้งบน iOS และ Android แฟนๆ Frame Arms Girl เฮลั่น Master of Eternity อัพเดท FA Girl แล้วจ้า เกมหุ่นยนต์วางแผนการรบ SRPG จาก Nexon Korea บริษัทในเครือ NEXON Co., Ltd. ("Nexon")...

Uniview Opens Manufacturing Base in China and Branch Office in South Korea

Uniview, the global pioneer and leader of IP video surveillance, is committing to providing high-quality and professional services to global customers. Uniview has a nearly 100% growth rate in overseas markets, covers over 145 regions and countries, and...

BLR Airport Launches Self-Bag-Drop

Just 45 seconds! This will be the time taken to complete your baggage check-in at the Kempegowda International Airport, Bengaluru. The Bangalore International Airport Limited - operator of the BLR Airport - has, once more, raised the bar for passenger...

Element AI Announces Strategic Partnerships with GIC, SGInnovate, and Singapore Management University

- Element AI expands its successful collaborative approach and existing ties to Singapore with new agreements to develop cutting edge products in the financial sector, enhance local talent, scale commercial Artificial Intelligence solutions, and embark...

Related Topics