The Evolving Digital Lifestyle Of The Mobile Consumer

Information Technology Press Releases Wednesday July 8, 2015 14:06
LONDON--9 Jul--PRNewswire/InfoQuest
BuzzCity's latest global quarterly report on internet and surfing trends. Smartwatches, tablets and smart TV's on the rise while mobile remains constant.

BuzzCity , the leading global mobile advertising network shares findings from its latest quarterly research into the digital consumption habits of mobile users around the world. The report benchmarks findings from those in 2014 to analyse the changing trends and usage habits of today's connected consumers.

http://photos.prnasia.com/prnvar/20150415/8521502345LOGO

One of the key findings shows that, as multi-device surfing grows, mobiles remain central to consumers' internet experience, with well over three quarter's (83%) of global mobile users preferring to surf with their mobiles. But this is a slight decline on 2014, where 86% preferred to surf with their mobile. The growth in tablet (12%) and smart TV (10%) usage could be attributed to this, and is expected to be joined by smartwatches in the coming year. 8% of those surveyed are 'planning to buy a smartwatch' in the next 6 - 12 months.

The Top 5 uses of internet: July 2015
1. Entertainment (59%)
2. Communications (47%)
3. Reading & searching for news and information (29%)
4. Passing time (27%)
5. Work, business or studies (26%)

The research found that PC's and laptops remain significant devices for internet access; one in ten (12%) use their laptop's and PC's to access the internet, although there is a significant decline in the demand for these devices (from 22% in 2014 to 15% in 2015) and there may yet be a resurgent usage in the form of "2-in-1" laptop-tablets, particularly where free wifi is easily available. One in ten (10%) also access the Internet with smart TV's and demand for smart TV's has doubled in the last year (from 7% in 2014 to 12% in 2015). Multi-device access (where users are surfing across 2 or more devices), although still relatively small (9%) is expected grow in the coming year due to the proliferation of devices.

The rise of the smartwatch

As smartwatches have impacted the marketplace in 2015 BuzzCity investigated how smartwatch devices, which are typically paired with a smartphone, are most used within its network. Ironically the original function of the watch - to tell the time - is relegated into 5th place.

Top 5 uses of Smartwatches: July 2015
1. Control music (22%)
2. Monitor incoming texts, mail and social media (20%)
3. Screen calls (17%)
4. Receive information updates or alerts for lists, schedules, weather and stock updates (16%)
5. Tell the time or set alarms (15%)

Dr. KF Lai, founder and CEO of BuzzCity comments, " The increasingly multi device experience that the internet brings will put continued pressure on brand marketers and content developers to acknowledge changing factors, such as browsing habits and how each device is used, and regularly adapt their marketing content to each device. Content marketing strategies will need to take these trends into account."

Lai continues "It is also worth emphasising that strategies will need to be mobile first which generally, scales content creation up, rather than down."
In the first half of 2015, the BuzzCity Ad Network served more than 174 billion paid ads globally, a growth of 5% against the first half of 2014.
The BuzzCity Report can be found at reports.buzzcity.com
The BuzzCity survey was conducted in 23 countries across The Americas, Asia, Africa and Western Europe amongst 4,100 respondents
For further information please contact: Josh Spears/ Jo McConnell at CubanEight: buzzcity@cubaneight.com T: +44-01869 238 089
About BuzzCity

BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers. As a leading international player, BuzzCity has developed in-depth knowledge of the mobile consumer and provides marketers with clear opportunities to reach this audience via its advertising and publisher programmes. The network also offers opportunities for publishers, developers and owners of mobile media properties to monetise their traffic through mobile internet advertising.

Additional information can be found at www.buzzcity.com
LOGO - http://photos.prnasia.com/prnh/20150415/8521502345LOGO

Latest Press Release

SiS joined forces with Interlink Telecom introducing cloud service business, aiming to become a leading cloud service provider within three years

Capitalizing on its strength in customization that allows organizations to fine-tune their own cloud systems and its unique business model that offers solutions and services through over 2,000 business partners, targeting enterprise markets SiS...

Master of Eternity สงครามข้ามจักรวาล อัพเดท Frame Arms Girl แล้วจ้า

ตัวละครจาก Frame Arms Girl บุก Master of Eternity แล้ววันนี้ เปิดศึกลุยเลย ทั้งบน iOS และ Android แฟนๆ Frame Arms Girl เฮลั่น Master of Eternity อัพเดท FA Girl แล้วจ้า เกมหุ่นยนต์วางแผนการรบ SRPG จาก Nexon Korea บริษัทในเครือ NEXON Co., Ltd. ("Nexon")...

Uniview Opens Manufacturing Base in China and Branch Office in South Korea

Uniview, the global pioneer and leader of IP video surveillance, is committing to providing high-quality and professional services to global customers. Uniview has a nearly 100% growth rate in overseas markets, covers over 145 regions and countries, and...

BLR Airport Launches Self-Bag-Drop

Just 45 seconds! This will be the time taken to complete your baggage check-in at the Kempegowda International Airport, Bengaluru. The Bangalore International Airport Limited - operator of the BLR Airport - has, once more, raised the bar for passenger...

Element AI Announces Strategic Partnerships with GIC, SGInnovate, and Singapore Management University

- Element AI expands its successful collaborative approach and existing ties to Singapore with new agreements to develop cutting edge products in the financial sector, enhance local talent, scale commercial Artificial Intelligence solutions, and embark...

Related Topics