According to Interbrand, its 16th annual Best Global Brands report identifies the 100 most valuable global brands by analyzing the many ways a brand benefits an organization -- from delivering on customer expectations to driving economic value.
Lenovo, which has become a the clear leader in global PCs (more than 20% share), a top 3 tablet and server maker, and a top 5 global smartphone company, secured its spot in a year during which the company launched a new brand campaign ("Never Stand Still"); redesigned its logo to create a digital-first, social-first visual identity; and unveiled a series of new products and global marketing campaigns to reflect the breadth of its now $46b annual company.
This year's ranking does not include the additional brand value added by recent acquisitions of the IBM System X server businesses or Motorola Mobility, both of which are likely to strengthen and broaden Lenovo's brand power over time.