Alibaba Group Launches Innovative Digital Experience to Help Audiences Outside of China Better Understand the Company

Information Technology Press Releases Friday October 9, 2015 16:01
HANGZHOU, China--(BUSINESS WIRE)--Oct. 08, 2015

Alibaba Group Holding Limited (NYSE:BABA), today launched Alibaba Defined, a comprehensive digital experience created to help audiences outside of China better understand the company’s business model, strategy, and products and services.

Alibaba Defined includes letters from Executive Chairman Jack Ma and Chief Executive Officer Daniel Zhang and other traditional annual report content. Alibaba Defined is now live at http://ar.alibabagroup.com/2015/index.html

“Alibaba needs no explanation in China, where consumers interact with our products and services every single day. But for those outside of China, who have limited access to our ecosystem, it can be difficult to appreciate our vision, our company and what we are working to achieve,” said Joe Tsai, Executive Vice Chairman. “Our first annual report was the ideal opportunity to create a comprehensive experience for everyone who wants to better understand us.”

Alibaba Defined includes visually-rich interactive content showcasing Alibaba’s ecosystem. Visitors can walk through the seller experience, following along as an entrepreneur uses Alibaba to start, run and grow a business. Similarly, users can experience a day in the life of a typical consumer to understand how Alibaba’s more than 360 million yearly buyers use its products and services.

To understand Alibaba, it’s also necessary to have some understanding of China. To this end, Alibaba Defined transports viewers to modern China, providing necessary context for them to appreciate how China’s e-commerce market became the largest in the world in just a few years – and the size of the still-untapped market opportunity.

Through a series of videos, Alibaba Defined helps users see for themselves how Alibaba is building the infrastructure of commerce for the future – starting by connecting all of China, including the 600 million-strong rural population, and expanding its international operations by helping global companies and brands access China’s large and growing middle class.

To experience Alibaba Defined, visit http://ar.alibabagroup.com/2015/index.html. Follow the conversation at @AlibabaGroup.
About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.

Alibaba Group’s major businesses include:
  • Taobao Marketplace (www.taobao.com), China's largest online shopping destination
  • Tmall.com (www.tmall.com), China’s largest third-party platform for brands and retailers
  • Juhuasuan (www.juhuasuan.com), China’s most popular online group buying marketplace
  • Alitrip (www.alitrip.com), a leading online travel booking platform
  • AliExpress (www.aliexpress.com), a global online marketplace for consumers to buy directly from China
  • Alibaba.com (www.alibaba.com), China’s largest global online wholesale platform for small businesses
  • 1688.com (www.1688.com), a leading online wholesale marketplace in China
  • AliCloud (www.alicloud.com), a provider of cloud computing services to businesses and entrepreneurs
View source version on businesswire.com: http://www.businesswire.com/news/home/20151008005696/en/
CONTACT:
Alibaba Group Holding Limited
Bob Christie, 917-860-9410
Bob.christie@alibaba-inc.com

Latest Press Release

Mobvoi and Innovation etc. launches TicWatch Pro in Thai market

Premium smartwatch powered with Wear OS by Google(TM). Layered Display technology extends battery life to 30 days on a single charge. Mobvoi Inc., and Innovation etc. is launching TicWatch Pro, premium smartwatch powered with Wear OS by Google(TM)....

Dahua Technology Opens Regional Supply Centre in Europe

Dahua Technology, a leading solution provider in the global video surveillance industry, celebrated the opening of its European Supply Centre in Zalaegerszeg, Hungary with an official opening ceremony on September 18th. Jason Zheng & Dr. Petra...

ODEM Activates Smart Contracts on the Ethereum Blockchain

ODEM, creator of the world's first On-Demand Education Marketplace, is pleased to announce the successful activation of smart contracts on the Ethereum Blockchain in support of the ODEM Platform. Dr. Adel ElMessiry, ODEM's Chief Technology Mentor,...

Shaky Video is Dead. GoPro HERO7 Black Features Gimbal-Like Video Stabilization In-Camera

- 14,500 THB Flagship GoPro also Features Live Streaming, TimeWarp Video, SuperPhoto, Improved Audio, and Face, Smile and Scene Detection - 'HERO7 Black Million Dollar Challenge' to Reward Customers for Shooting Product Highlight Reel - HERO7 Silver...

Makeblock Builds Creative Kit for Learning Apple#s Swift Programming Language with Neuron

Makeblock, the world leading STEAM education solution provider, announces that its Neuron Explorer Kit is boarding Apple Swift Playgrounds to help students unleash their creativity and thrive in the age of technology. Swift Playgrounds is a revolutionary...

Related Topics