PEZ PLAY: Austrian Cult Brand Goes Digital!

Information Technology Press Releases Monday January 25, 2016 14:34
TRAUN, Austria--25 Jan--PRNewswire/InfoQuest
  • Cross reference: Picture is available at AP Images (http://www.apimages.com) -

A special innovation is taking the cult brand PEZ from Austria into the digital age in 2016. PEZ PLAY is making classic PEZ products an entertaining interactive experience on mobile phones and tablets, fun for kids and adult gamers alike. The free games are quickly downloaded using a code, and then the digital gaming experience can begin!

(Photo: http://photos.prnewswire.com/prnh/20160122/325072 )
(Photo: http://photos.prnewswire.com/prnh/20160122/325074 )

PEZ PLAY is being unveiled at the exclusive Cologne International Sweets and Biscuits Fair in 2016. "By launching PEZ PLAY, PEZ has again proven how the brand remains contemporary," comments Marketing Director Gabriele Hofinger, "The digital games have updated the cult brand for today, enhancing its appeal by linking one generation to the next. "

Angry Birds and Bricks Breaking

The first PEZ PLAY game to be marketed will be a PEZ Angry Birds mini game. As an exclusive partner of ROVIO, all PEZ Angry Birds dispensers will bear a 'bird code' from spring 2016 onwards - in the run-up to the movie - giving free access to the new PEZ game.

The next developmental step will be the release of a second app game in the second half of 2016: Bricks Breaking, in the iconic PEZ design. Additional free fun and educational games will be available for buyers of classic PEZ candies, providing more product benefits and entertainment for consumers.

The PEZ Group is a global enterprise. Japan and Australia are major markets for the company alongside Europe and the US. PEZ products are available in more than 80 countries. Annually about 70 million dispensers and 5 billion candies are manufactured. Worldwide 750 people are employed by PEZ.

Contact: Gabriele Hofinger, MBA, Head of Marketing & Licensing
E-mail: gh@pez.at Phone: +43(0)732-38999-610
Source: PEZ International GmbH

Latest Press Release

SiS joined forces with Interlink Telecom introducing cloud service business, aiming to become a leading cloud service provider within three years

Capitalizing on its strength in customization that allows organizations to fine-tune their own cloud systems and its unique business model that offers solutions and services through over 2,000 business partners, targeting enterprise markets SiS...

Master of Eternity สงครามข้ามจักรวาล อัพเดท Frame Arms Girl แล้วจ้า

ตัวละครจาก Frame Arms Girl บุก Master of Eternity แล้ววันนี้ เปิดศึกลุยเลย ทั้งบน iOS และ Android แฟนๆ Frame Arms Girl เฮลั่น Master of Eternity อัพเดท FA Girl แล้วจ้า เกมหุ่นยนต์วางแผนการรบ SRPG จาก Nexon Korea บริษัทในเครือ NEXON Co., Ltd. ("Nexon")...

Uniview Opens Manufacturing Base in China and Branch Office in South Korea

Uniview, the global pioneer and leader of IP video surveillance, is committing to providing high-quality and professional services to global customers. Uniview has a nearly 100% growth rate in overseas markets, covers over 145 regions and countries, and...

BLR Airport Launches Self-Bag-Drop

Just 45 seconds! This will be the time taken to complete your baggage check-in at the Kempegowda International Airport, Bengaluru. The Bangalore International Airport Limited - operator of the BLR Airport - has, once more, raised the bar for passenger...

Element AI Announces Strategic Partnerships with GIC, SGInnovate, and Singapore Management University

- Element AI expands its successful collaborative approach and existing ties to Singapore with new agreements to develop cutting edge products in the financial sector, enhance local talent, scale commercial Artificial Intelligence solutions, and embark...

Related Topics