RTB strikes to launch the pilotless aircraft or drone under the brand Xiro, the years' latest product, to penetrate the smash drone market at full course, pioneering with the "XPLORER-V" to target at new generation willing to experience aviation innovation and shoot modern video, highlighting Thailand's first drone fully approved by NBTC, equipped with full-fledged functions and state-of-the-art design for only 22,900 Baht, proceeding to implement marketing and create awareness for target group with complete marketing plan, organizing aerial photograph training by professional every month.
Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., disclosed "As a Thailand's hi-tech innovation leader, RTB aims to unprecedentedly propose latest outstanding innovation to Thai market in order to meet market demand and current trend on a continual basis. For the second half of the year, RTB is ready to launch the pilotless aircraft or drone, under the brand "Xiro," the latest product from the Company, to serve the new trend of consumers requiring aerial innovation plus modern video recording with high resolution image for regular use but not limited to professional class. This market is smashing with potential growth in Thailand for regular and professional photographing. Thai market is expected to grow by 200% while global market records 25 billion Baht value with 30-40% average growth."
"RTB enters drone market in view of opportunity and growth gap of the new market which is not highly competitive due to available 2-3 brands imported by a few major players. On the other hand, consumers are increasingly interested in line with lower price and easier operation. Consumers can afford one. RTB offers innovative drone branded Xiro, the drone manufacturer for China Government with world's largest pilotless aircraft factory, to officially distribute in Thailand to serve demand of target group requiring professional graded product at affordable price for Thai consumers."
To open the pilotless aircraft market in Thailand, RTB introduces the "XPLORER-V" to pioneer the market. The "XPLORER-V" is Thailand's first standard 4 propeller drone fully approved by Office of the National Broadcasting and Telecommunications Commission and packed with functions equivalent to professional level but easy to use for only 22,900 Baht. The highly precise GPS helps simplify control with the application displaying on screen to steer aerial direction. The drone has built-in Full HD video camera and produces 14 megapixel still photos. The intelligent vibrating protection system with 3-axis Gimbal stabilizes drone balance and thus firmly recording still photos at high speed or during air parking. The modern design wins a series of Awards such as Design for Asia Awards 2015, Good Design Award 2015, Golden Pin Design Award 2015, iF Design Award and lately Reddot Award Winner 2016. Made with high quality plastic, machine, camera and battery weigh only 1.8 kilogram.
Maintaining low rotor rotation, the Xiro XPLORER V gives an excellent speed control and stabilization. The 3 alternative flight modes allows users to choose from beginner flying at low speed and easy control to level 2 and 3 gearing up speed with complete advanced functions. Users can take off and land the drone simply with single button push on remote control. Besides the 360 degree aerial system takes Selfie shot by flying around the controller for maximum 120 meter altitude operation up to 600 meter distance for control. Predefine 16 aerial destination is available for auto pilot. In "follow me" function, the drone will follow you while walking, running or biking. Importantly, the Auto Return Home system navigates the drone back to starting point when out of controlling distance or running out battery.
Dr. Banphot added. "RTB prepares 1 million Baht budget to build experience for consumers focusing on the beginner pilots and high quality photograph takers through various activities to participate such as monthly training and workshop by professionals to give aerial instruction and reminder as well as video recording, photographing, photo and video editing technique. Consumers will get to know more and be impressed with the pilotless aircraft innovation Xiro. The distribution emphasizes existing channels via strong network of 300 leading distribution agents nationwide including Jaymart, Power Buy and dot Life, coupled with online channel such as Lazada, GadgetThai.net, Central, Shop@7 and We mall. New distribution channels will be added by specialty store such as drone station."
"Due to simple functions, sleek and modern design, reasonable price at 22,900 Baht and the credit of Xiro manufacturing at world's largest pilotless aircraft factory with branches in USA, Canada, Europe and Asia, we are convinced that Xiro XPLORER V will be successful in Thai drone market. The debut of Drone Xiro is one of the key operation plans to expand business. In the near future, we plan to launch mini drone from Xiro, expected to win great welcome in mass market." Dr. Banphot concluded.