Wednesday September 26, 2018 06:19

IT Press Release : 07 Dec 2016

Bowers Wilkins (BW), a British World-Class audio brand, appointed M+C as its Exclusive Distributor to arouse Thailand market IT—07 Dec 16

Bowers & Wilkins (B&W), a British World-Class audio brand, appointed M+C as its Exclusive Distributor to arouse Thailand market with Bowers & Wilkins Products and completely After Sales Services Standard to become the leader in Super Hi-End

InMobi Integrates Nielsen Digital Ad Ratings to Provide Advertisers with Rigorous Audience Verification IT—07 Dec 16

SAN FRANCISCO--7 Dec--PRNewswire/InfoQuest

InMobi , a global mobile advertising and discovery platform, today announced its global integration of   Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.

This integration enhances InMobi's efforts to create a secure and trusted environment for media buys - both on its ad network and the InMobi Exchange programmatic channel. With this, advertisers can run tags from Nielsen DAR to verify the mobile age and gender of the targeted audiences. This feature is available on the ad network and also through private marketplace buys on the InMobi Exchange. Furthermore, InMobi has been certified by Nielsen for mobile in-app DAR in multiple markets globally, including USA, UK, France, Germany, Australia, India, Singapore, Indonesia, Philippines, Thailand, Malaysia, and Japan.

Nielsen DAR provides a comprehensive, next-day view of an ads online and mobile audience in a way that is comparable with Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen DAR are the   industry standard for digital audience measurement.

"Audience quality is a huge

Rootclaim Launches Open Analysis Platform That Surpasses Human Reasoning IT—07 Dec 16

Rootclaim helps people get to the bottom line of complex news stories by combining the validity of mathematics with the power of the crowd Today, serial entrepreneur Saar Wilf launched Rootclaim-a collaborative analysis platform that transforms how