Zecure Asia allies with Silent Circle in penetrating privacy smartphone market by launching blackphone2, super smartphone with the best privacy technology

Monday 09 January 2017 11:05
Launching a brand new company Zecure Asia Co., Ltd., Samart Group allies itself with Silent Circle to invade in privacy smartphone market, introducing blackphone2, new smartphone with the most efficient innovation of data privacy.

Mr. Watchai Vilailuck, President of Samart Group revealed that "Samart Group as a Thai leading company in modern technology for over 60 years holds a mission to provide innovative tech products and services with high quality in order to create a better living standard and meet customer's need. To build a strong foundation of sustainable business in the future and focus on successful business expansion, together with the expansion of the solution service in the business sector to be effective and success to the present day. The company aim to enhance the living standard of Thai people and the neighbors with the development and expansion towards the digital age as well as the power of creative engineering team with the same vision".

"Samart Group" keeps on expanding its business lines to cover all new devices and gadgets. Recently, a brand new affiliate under Samart Group entitled Zecure Asia Co., Ltd., which was founded on 18 November 2016, aiming to offer services concerning Security Solution of both electronic devices and software to respond to modern lifestyle. The company proudly presents its first product blackphone2, the world's most secure privacy smartphone which is able to ensure a high level of data storage and protection under the joint venture of American partner Silent Circle Co., Ltd., who is a globally well-known expert in cyber-security and data protection on mobile platform to raise users' awareness towards data privacy. With the careful decision of selection blackphone2 from Silent Circle, the company has analyzed the privacy smart phone from a variety of companies and concluded that the company's product Silent Circle is the best. Therefore, we plan to develop Security Project together in the future.

Mr. Greg Smith,CEO of Silent Circle Co., Ltd., stated that "it is a new step and a great chance to join an outstanding Thai corporation like Samart Group and its affiliate Zecure Asia Co., Ltd. We believe that this is the right time to cooperate as recently people has given the importance to data security and recognized more wireless communication problems including basic communication, application downloading, personal and business data sharing with family, customers and operators, connection problems and other technical issues in various circumstances. Silent Circle offers world-class technologies to everyone ranging from the biggest companies, government institutions, celebrities to normal users in order to respond to their needs in ensuring the privacy while using electronic devices and communication channels on smartphone. With Silent Circle's technology which is well-known for its data protection in the communication system, the users can be assured that their information will not be accessible nor the privacy will be violated by any other persons or even institutions. Today, it is only the first step of the pleasant cooperation between Silent Circle and Samart Group to bring our strengths in customer base, products, and distribution channels across the country and technology together. We positively hope that we will be able to develop and grow together with success in the future as well."

Mr. Phil Zimmermann, the co-founder of Silent Circle Co., Ltd., also elaborated that founded on 16 October 2012, Silent Circle is a tech company that provides services of cyber-security and data privacy with password protection system on both smartphone and desktop which require a specific authorized access to log in to the software system. In 2015, the company succeeded to develop the privacy smartphone called blackphone2. With an advanced privacy protection, the smartphone are very popular and successful in many countries such as The United States, Canada, the United Kingdom and Australia. Furthermore, the company has expanded its business to Southeast Asia regions and allied with Zecure Asia Co., Ltd. to launch blackphone2 in Thailand as the first Southeast Asia country, seeing that Thailand has a rapid growth of smartphone market. Also, despite a large variety of smartphone brands in Thailand, there is no other company that focuses on the important data protection inside the phone. In the same way, Thai and Southeast Asia people still overlook the matter of their privacy and information security. For these reasons, Zecure Asia Co., Ltd. under Samart Group has then a potential to raise the awareness of Thais and Asians towards the importance of data privacy on smartphone. As a consequence, we are confident in Zecure Asia enough to give it the monopoly right to market the blackphone2 in SEA regions as well as to join us in developing security products and applications on smartphone in the future."

Mr. Watchai Vilailuck, later added at the end, "Because information security is currently crucial to the work and personal life, in the early step Zecure Asia Co., Ltd. started to bring blackphone2 in the domestic market, targeting those who long for privacy in communication and confidential information storage in the smartphone like businessmen, investors, political persons, government officials, soldiers, actors or celebrities. The marketing strategy will focus mainly on such digital channel as viral clip video to encourage the target groups to see the importance of data privacy. In addition, the campaign will be publicized through data privacy related experiences of many influencers and well-known stars, popular media fan pages and celebrities' Instragram. There is also an advertising campaign through GoogleAdWords, Facebook ads, Web banners as well as other marketing activities that will be also supported by more than 30 million baht of the allocated budgets.

blackphone2 is a privacy smartphone equipped with an advanced protection system which helps you to keep your data more safely. The most secured protection management of Silent OS developed on Android operating system provides up to 4 levels of data protection. 1. Security Center prevents your personal information from any external accesses. 2. Spaces Management allows users to separate their personal data into 4 user accounts depending on different lifestyles and simply customize the level of security for each. 3. Smarter Wi-Fi Manager helps manage Wi-Fi connections by automatically deactivate the connection to any potential harmful network and re-activate when the familiar networks are found. 4. Remote Wipe is to delete data remotely in order to ensure no information leakage in case that the smartphone is lost or forgotten. Moreover, there is another function called Burn Chat in Silent Phone's application which allows the users to immediately delete messages which are wrongly or accidentally sent and also to set schedule for automatic messages for up to 90 days. In regards of international calls, the additional package, Silent World, will not only enhance the call privacy protection but also help save fees for both domestic and international calls in more than 150 countries around the world. The privacy smartphone costs 22,900 baht upon its release. The blackphone2 customers will also benefit their privilege with an offer of the additional package Silent World for 100 minutes of free international calling over 12 months.

The well-known celebrities like Kamolsut Tapparangsri, Patamon Adiraksan Suriya, Senior Colonel Pongpipat-Klongkarn-Pimpisa-Picham-Panusich Chamanant, Apinara Srikanjana, Pitipat Preedanont, Natprapa Choonhavan, Athita Sutadarath, Thassapak Hsu, Usamanee Waitayanon invite to experience with super smartphone with the most efficient innovation of data privacy. And Chakrit Yamnarm will be in charge of host throughout the event.

Enjoy blackphone2 with its best security technology today at all branches of Open Shop by i-mobile or shop online at www.zecureasia.com or call for order to our call center 02-975-5666.