Lazada's 3-day Birthday Campaign offers deals from all 17 categories of products and selected deals from more than 300 brands. Three exclusive partners will join the celebration each day of the campaign with special promotion. Philips will offer up to 50% discount and additional 15% voucher, L'Oreal Paris, Maybelline, Garnier, NYX up to 50% storewide and 10% additional voucher code, Tesco Lotus offering up to 70% of discount and a 12% storewide voucher.
During the teasing to the campaign, Lazada prepared many activities, deals and surprises including:
• New Line stickers and Magic Candle Game on the official account for a chance to win 10,000 baht voucher
• The chance to win products from Samsung, Vichy, La Roche Posay, NYX, Korea King, and Baby Love valued up to 200,000 THB when guessing the price of Lazada's Birthday Cakes through the Social Media Giveaway Game from 15 – 20 March 2017. The winner will be announced 30 March 2017
• Flash Sales every 2 hours from 6 am to midnight
• Additional Brand coupons and Flash vouchers for on-top discount during Lazada TV live cast
As online relationships become more personal and shoppers look to for more contents such as demos and reviews to inform their purchasing decision, Lazada has started a social commerce initiative behind Lazada TV. Since February 2017, it has been hosting models live talk from Kantana's hit reality show from its office every Monday.
"We believe that e-commerce is reshaping online social trend and vice versa. As we celebrate Lazada's 5th anniversary, we look to strengthen our marketplace eco-system by providing more ways for brands and consumer to connect. We strive to enhance the shopping experience by making it more social, fun, and enabling the customers to connect directly to their interest groups and net idols, which can share recommendations and interact live with their audience" stated Alessandro Piscini, CEO Lazada Thailand.
Starting this week, consumers will be given the chance to live chat, watch live product reviews, receive giveaways and flash vouchers from their favorite celebrities such as Boom Panadda, DJ Nui, and Willy&Hoy live when they tune into Lazada's Facebook and www.lazada.co.th/tv from 16th March 2017 to 23rd March 2017.
To join the fun and find the best gift for yourself or even surprise your love ones, simply visit http://www.lazada.co.th/birthday-sale/ or download the Lazada Mobile App for Android or iOS.