Customers today expect exceptional treatment across all channels. To deliver, marketers need their data and analytics all in one marketing technology platform, to make quick decisions. "CI pros increasingly trust the platform providers to act as strategic partners, bringing together digital data, analytics and customer engagement optimization technologies," the report notes.
Mr.Nutapone Apiluktoyanunt, Managing Director, SAS Software (Thailand) Co,. Ltd.,said "Real-time customer engagement is no longer optional. A digitally intelligent marketer depends on reliable data – from owned websites, mobile, the Internet of Things and more – to deliver personalized, five-star interactions on the customer's terms." SAS Customer Intelligence 360's digital marketing hub unifies data from all channels to help users make faster, fact-based decisions that win a customer's loyalty.
The Forrester report characterizes a complete digital intelligence platform as comprising three tiers: digital data management for collecting, digital analytics tech and digital engagement optimization. Forrester also stated that "SAS's DI product road map focuses on increasing the sophistication of its customer analytics solutions."