foodpanda embarks on a new chapter in its brand evolution and unveils a fresh new look and exciting features

Information Technology Press Releases Tuesday November 14, 2017 17:40
Bangkok--14 Nov--foodpanda

foodpanda, the on-demand international food delivery service, is getting a fresh new look across its markets, offering its customers a new visual identity to accompany its renowned service standards and vision to deliver good food into people's everyday.

The brand's enhanced look and feel is set to create value and impact in the fast-growing food delivery industry, specifically with its new outstanding pink color. The panda, an iconic brand symbol, will remain at the forefront, but has been tweaked into a rounder, more modern version. The use of a simplified shape in terms of color and line weight has also come into place, while keeping the friendliness and enhancing the memorability of the logo. In addition, the font has been updated to be more contemporary, in line with the brand's new direction.

""We are very excited to deploy our refreshed brand image and spread our new signature pink color across our markets. This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover."" says Julian Dames, Global CMO at foodpanda.

No matter the craving or price range, foodpanda opens all of its cities up to an exciting world of flavors – only now, it will do so with a new distinctive pink color. The foodpanda app and websites are introducing an improved user-friendly interface and design, as well as several new features. Customers will now be able to receive dynamic delivery times which take into account dish preparation, rider availability and time to reach their desired location, down to the last minute. In addition, foodpanda has also introduced a live tracking feature, which would allow customers to watch in real time, as their orders make their way from their favorite restaurants right to their doorstep, hassle free!

The rider equipment and in-restaurant material will also incorporate the new design and logo, without any service quality changes for customers or partner restaurants.

""We took the refreshed design as an opportunity to improve our visibility and also provide even more safety to the riders. Not only are uniforms eye-catching with the pink color, but rider jackets are also lightweight and water resistant. We have also added reflective material in different parts of the rider uniform, that will be more noticeable to others on the road. This combination of style and safety will ensure being noticed on the street, and will also allow riders to enjoy wearing them while staying safe."" adds Dames.


Latest Press Release

Honor#s Singles# Day Sales Record Seals its Global Success, Bucks Trend Amid Global Downturn

Honor, the young, innovative and trendsetting smartphone e-brand for digital natives, announced today the brand was the top Singles' Day performer in terms of sales volume and revenue under the Smartphone category on both Tmall.com and JD.com, the two...

AIS Business announces its vision to be the leading and most-trusted ICT service provider Digital solutions designed to strengthen all business types

AIS Business, the corporate solutions arm of AIS, has announced its vision and policy to become the leading and most-trusted ICT service provider. AIS Business supports all types of enterprises as they prepare for growth and helps create new...

Thailands National Innovation Agency in Collaboration with True Digital Park Unveils Bangkok Cybertech District as a Global Centre for High Technology and Innovation

First Startup Thailand Centre also scheduled to open at True Digital Park inside Bangkok CyberTech District The National Innovation Agency (NIA) of Thailand and True Digital Park announced the launch of Bangkok CyberTech District, an innovation district...

Dahua Technology Establishes a Committee to Safeguard Consumer Rights

Dahua Technology, a leading solution provider in the global video surveillance industry, announces that a high-level taskforce has been established within the company to improve sales order of its products in the international security market, better...

สมาร์ทโฟนระบบดาวเทียม Thuraya X5-Touch เตรียมวางจำหน่ายในอีกไม่ถึงเดือน

Thuraya Telecommunications Company ซึ่งเป็นบริษัทในเครือ Al Yah Satellite Communications Company (Yahsat) ประกาศว่า สมาร์ทโฟนระบบสื่อสารผ่านดาวเทียมรุ่นแรกของโลก "Thuraya X5-Touch"...

Related Topics