i-Sprint Introduces World Only Bank-Grade Clone-Proof QR Code Solution for Brand Protection

Information Technology Press Releases Wednesday July 4, 2018 08:59
SINGAPORE--4 Jul--PRNewswire/InfoQuest

i-Sprint Innovations Pte Ltd (i-Sprint) has developed a new clone-proof anti-counterfeiting QR code, known as AR Code, with bank-grade security process. This unique feature is being offered on its brand protection solution - AccessReal(TM).

AccessReal(TM) is a new generation brand protection solution for anti-counterfeiting, track and trace, and consumer marketing. This solution provides brand and product owners the ability to empower their channels and customers to self-check the authenticity of the products purchased using smart mobile devices. Each product is given a unique identity, and this identity is assigned to the product using identification tags such as barcode, QR code, NFC and RFID. With its core business in providing security solutions to highly sensitive environment industries such as financial service institutions, i-Sprint is committed to ensuring similar security measures are in place to combat counterfeits. The development of the clone-proof QR code (AR Code) builds to on this commitment by providing a secure way to verify the originality of the products.

The AR Code is designed, generated and issued using bank-grade processes. Unique digital watermark and product identification DNA are added to a normal QR code with serialization and encryption protection to create a AR Code. The AR Code provides the copy proof security feature to eliminate replication. This can be directly printed on existing product packaging, labels, and documents. Consumers do not need special knowledge or tool to authenticate the product. They perform product authenticity check easily using a standard mobile phone with a camera, by scanning the AR Code via the mobile app or web app. All scanning activities are communicated with the AccessReal(TM) secured backend system to verify the information.

According to Mr. Dutch Ng, Chief Executive Officer of i-Sprint, "The AR Code not only allows consumers to check the product authenticity but it also enables consumers to view full product information to aid purchase decision. Enterprises can also implement a second layer identification tag to collect more consumers' buying behavior to better inform business planning."

One Singapore health drink company and a well-known Asia Pacific automotive parts manufacturer are rolling out AccessReal(TM) with AR Code tags in quarter three this year. The health drink company uses AccessReal(TM) as a solution to prevent counterfeit, build consumer confidence and marketing. On the other hand, the automotive parts manufacturer uses AR Code to prevent counterfeiting, to detect grey market issue and to provide warrant management.

"My clients demand the best solution for their products. I am happy to have i-Sprint as our technology partner for working together in providing a very innovative brand protection solution for my clients. Upcoming, I have a client in lifestyle industry who will launch a product in Southeast Asia with annual volume over 100 million units using the AR Code," said Mr. Ng Guankai, Business Development Director of Nabcore, a business management consulting firm based in Singapore.

i-Sprint is also working with Singapore Manufacturing Federation (SMF) to support Singaporean Food Manufacturers to protect their brand in the overseas markets. SMF launched the SMF SMART Product Authentication Platform powered by AccessReal(TM) in April 2018, and the AR Code tag is one of the identification tag options for manufacturers.

Currently, AccessReal(TM) solution is also applied in diverse industries such as wine, publishing, beauty, health supplement, food & beverage, and home appliance.
For more information on AccessReal(TM), please visit www.accessreal.com .
About i-Sprint Innovations

i-Sprint Innovations (i-Sprint), established in the year 2000, is a leading provider in Securing Identity and Transactions in the Cyber World that enables individuals, organizations, and societies to build trust and identity assurance for powering productivity gain through digital identity and identity of things (IDoT). i-Sprint's digital identity product offerings include adaptive authentication (biometrics, multifactor authentication and more), single sign-on services, end-to-end encryption authentication and data protection for transaction data and to secure access to the web, mobile, and cloud-based applications. The IDoT products allow the enterprise to minimize counterfeiting, track and trace product, and harness business intelligence for better business planning and personalized direct interaction with customers.

i-Sprint's clients include leading FSI, government, telecommunications, public utilities, manufacturing, healthcare, education, MNC, and others. Currently, i-Sprint has a direct presence and active authorized partners across, mainland China, Hong Kong, Japan, Taiwan, Malaysia, Singapore, Thailand, and the United States.

For media queries, please contact:
Ms. Cheam Gim Chng
Photo - https://photos.prnasia.com/prnh/20180626/2172933-1
Caption: AR Code - EN
Logo - https://photos.prnasia.com/prnh/20180626/2172933-1-LOGO
Caption: I-Sprint Logo

Latest Press Release

IRPC empowers 5,000 employees with digital training from SkillLane

IRPC Public Company Limited (IRPC) today has signed a cooperation agreement with SkillLane – Thailand's number one digital training platform – to digitize corporate training for their 5,000 employees. This agreement opens up opportunities for...

From Ancient Capital to High-Tech Hub: Xi#an to Host Tech-World Leaders for the Global Programmer#s Festival 2018.

On September 10th, 2018 it was announced that the ancient Silk Road capital, and China's most internationally investible city, Xi'an, will become the 'spiritual home' of programming once more as it hosts the 2nd Global Programmers Festival this October...

Polyplastics Confirms Viability of PPS for Bump-off Molding of Automotive Engine Cooling Systems

Polyplastics Co., Ltd., a leading global supplier of engineering thermoplastics, has completed an extensive study which confirms the viability of polyphenylene sulfide (PPS) for bump-off molding of automotive engine cooling systems. Polyplastics' linear...

HealthifyMe Works With CleverTap to Deliver Personalized User Experiences

CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India's largest and most loved health and fitness app, is using their advanced marketing automation platform to drive growth through personalized user experiences. (Logo:...

Join in Thailand Big Bang with ZTE together to Shape Thailand Big Data

Big Data will reshape the human society, not only a great step to intelligent digital life ,but also guiding and analyze from individual person to entire human society, and, 5G networks will also be a critical part on the map of Big Data. At Big Bang...

Related Topics