CleverTap Releases Travel Industry Benchmark Report to Improve Conversions Across Mobile User-Lifecycle Stages

Information Technology Press Releases Thursday August 2, 2018 11:29
SAN FRANCISCO--2 Aug--PRNewswire/InfoQuest
Marketers can now benchmark their user journey metrics against global industry standards and leverage data-driven recommendations to drive growth and revenues

The leading mobile marketing platform, CleverTap, today announced the release of its first-ever Industry Benchmark Report for Travel Apps across user lifecycle stages. This report empowers mobile marketers to measure how their app is performing against the best in the industry. Marketers can quickly spot the red flags not just across but also in between user lifecycle stages, and get actionable insights to improve their app metrics.

The competitive landscape for mobile apps is changing constantly, and this makes it critical for marketers to benchmark their growth against industry standards. By analyzing anonymous users who performed over 55 Billion events across 1 Billion devices in 2018, CleverTap released this report to enable marketers to quantify where their app stands against the competition, and spot the areas that need their attention.

Almitra Karnik, Global Head of Marketing at CleverTap said, "Without any context on the benchmarks from the top performing apps, it gets challenging to support your marketing investment decisions. The 'CleverTap Industry Benchmark Report' provides mobile marketers with industry-specific benchmarks for the essential metrics from leading global apps. To make the report actionable, every benchmark is complemented with data-driven recommendations, or say #CleverTips, that'll help marketers optimize their apps across and between various stages of the user lifecycle - from onboarding to engagement to retention to reinstalls - to positively influence their users."

For instance, marketers that have recently acquired a new set of users should monitor the time these users take to log in to the app. By comparing this metric against the industry standard, marketers can understand how effective the app's onboarding process is and what more can be done to drive user retention. Additionally, comparing how many of these new users advance to the next lifecycle stage, and the time taken to reach it, against industry standards will help marketers realize the problem areas in the user's journey. These unique benchmarks on the progression of users through the lifecycle funnel enable data-driven marketers to monitor the performance of their app while keeping the user at the center of it. By exercising the actionable insights from the report, marketers can match the industry standard and optimize the user journey funnel.

About CleverTap

CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Everyday, thousands of brands leverage CleverTap's machine learning models to orchestrate differentiated customer engagement strategies that help marketers drive omni-channel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences.

Over 8,000 global brands, including Star, Sony, Vodafone, Domino's, DC Comics, BookMyShow, and DealsPlus, trust CleverTap to help them connect with users and grow their mobile apps. To learn more about CleverTap, visit   clevertap.com or follow on   Facebook and Twitter .

CleverTap has offices in Sunnyvale, San Francisco, New York, London, Mumbai, and Bangalore. For more information, visit the CleverTap website . To see how businesses of all sizes are building more meaningful customer relationships, visit our customers page .

Press Contact
Ketan Pandit
PR for CleverTap
ketan@clevertap.com
Logo - https://mma.prnewswire.com/media/559274/CleverTap_Logo.jpg

Latest Press Release

RTB DELIGHTED TO CELEBRATE TRUE WIRELESS SALES ACHIEVING 10,000 UNITS LAUNCHING PAYBACK CAMPAIGN FOR CUSTOMERS OFFERING 10% DISCOUNT FOR 10 DAYS

RTB expresses pleasure to celebrate the success of True Wireless headphones achieving sales of 10,000 units, underlining the strong lead in advanced headphones innovation catering to a variety of new generation users' lifestyle, launching the special...

Mobvoi and Innovation etc. launches TicWatch Pro in Thai market

Premium smartwatch powered with Wear OS by Google(TM). Layered Display technology extends battery life to 30 days on a single charge. Mobvoi Inc., and Innovation etc. is launching TicWatch Pro, premium smartwatch powered with Wear OS by Google(TM)....

Dahua Technology Opens Regional Supply Centre in Europe

Dahua Technology, a leading solution provider in the global video surveillance industry, celebrated the opening of its European Supply Centre in Zalaegerszeg, Hungary with an official opening ceremony on September 18th. Jason Zheng & Dr. Petra...

ODEM Activates Smart Contracts on the Ethereum Blockchain

ODEM, creator of the world's first On-Demand Education Marketplace, is pleased to announce the successful activation of smart contracts on the Ethereum Blockchain in support of the ODEM Platform. Dr. Adel ElMessiry, ODEM's Chief Technology Mentor,...

Shaky Video is Dead. GoPro HERO7 Black Features Gimbal-Like Video Stabilization In-Camera

- 14,500 THB Flagship GoPro also Features Live Streaming, TimeWarp Video, SuperPhoto, Improved Audio, and Face, Smile and Scene Detection - 'HERO7 Black Million Dollar Challenge' to Reward Customers for Shooting Product Highlight Reel - HERO7 Silver...

Related Topics