Honor Magic 2 Debuts at IFA 2018

Information Technology Press Releases Friday August 31, 2018 09:20
BERLIN--31 Aug--PRNewswire/InfoQuest
  • REAL Full View Display, AI Magic Slide, Kirin 980 and more amazing features packed in one smartphone

Today, at the Honor Play launch event held on the eve of the IFA in Germany, Mr. George Zhao, President of Honor, unexpectedly unveiled the Honor Magic 2, the brand's new flagship smartphone. Building on the success of the first-generation Honor Magic launched in 2016, the Honor Magic 2 boasts an intelligent Magic Slide feature, which gives users a real full view display and instantly activates the world of AI with one sliding motion. The device will also be the first Honor smartphone powered by the Kirin 980 processor.

"The launch of Honor Magic two years ago introduced the concept of the AI smartphone to consumers", noted Mr. George Zhao, President of Honor. "The first-generation Honor Magic was an era-defining smartphone that transformed the industry. In addition to AI-features that make the phone truly smart, Honor Magic's ground-breaking all-curved panel design and powerful 40W charging support have reshaped smartphone design and become a benchmark for all smartphones. The developments of these futuristic flagship devices are closely followed by the smartphone and AI industry, and now the Honor Magic 2 has arrived."

With intense competition across global markets, many smartphone brands are striving to enhance the user experience by offering a full view display. However, most, if not all, phones with this new feature have sacrificed user friendliness and the photography experience. The designs focus solely on screen layout and presentation improvements, failing to bring true value to users.

In contrast, the intelligent Magic Slide feature of the Honor Magic 2 is designed to achieve full view display without compromising other practical functions. The hidden-from-view front camera enables a nearly 100% screen-to-body ratio, overcoming the challenge of incorporating a camera in a notchless design. It delivers a superior visual experience with great convenience and practicality to redefine the value of a full-screen smartphone.

By sliding the top screen, users can instantly activate all AI features. This innovation in design is based on ergonomic science.

In addition to its revolutionary design, the Honor Magic 2 is the first Honor smartphone powered by the Kirin 980 processor, unlocking the phone's groundbreaking AI-performance and again raising the bar in smartphone performance and user experience.

Moreover, the latest Magic 2 comes with the 40W Magic Charge for maximum charging power. To further ensure safety, 15 layers of protection are also embedded in the smartphone. The phone can automatically identify the battery, cable and charger and only when all of the three parts are identified as safe, the Super Charger will start.

Debuting in Germany, the Honor Magic 2 will be a key flagship that is showcased in world-class exhibition to reaffirm the company's confidence in this latest model. In the first half of 2018, Honor recorded a remarkable 150% increase year-on-year in international sales volume outside of China. Following the recent launch of Honor 10 and Honor Play, the Honor Magic 2 will continue to propel Honor forward in its goal to become a top-five smartphone brand within three years.

# # #
About Honor

Honor is a leading smartphone e-brand. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on:
https://www.facebook.com/honorglobal/
https://twitter.com/Honorglobal
https://www.instagram.com/honorglobal/
https://www.youtube.com/honorglobal
Photo - https://photos.prnasia.com/prnh/20180831/2225169-1-a
Caption: Mr. George Zhao, President of Honor, holding Honor Magic 2 at Honor Play event in Berlin
Photo - https://photos.prnasia.com/prnh/20180831/2225169-1-b
Caption: Honor Magic 2

Latest Press Release

SiS joined forces with Interlink Telecom introducing cloud service business, aiming to become a leading cloud service provider within three years

Capitalizing on its strength in customization that allows organizations to fine-tune their own cloud systems and its unique business model that offers solutions and services through over 2,000 business partners, targeting enterprise markets SiS...

Master of Eternity สงครามข้ามจักรวาล อัพเดท Frame Arms Girl แล้วจ้า

ตัวละครจาก Frame Arms Girl บุก Master of Eternity แล้ววันนี้ เปิดศึกลุยเลย ทั้งบน iOS และ Android แฟนๆ Frame Arms Girl เฮลั่น Master of Eternity อัพเดท FA Girl แล้วจ้า เกมหุ่นยนต์วางแผนการรบ SRPG จาก Nexon Korea บริษัทในเครือ NEXON Co., Ltd. ("Nexon")...

Uniview Opens Manufacturing Base in China and Branch Office in South Korea

Uniview, the global pioneer and leader of IP video surveillance, is committing to providing high-quality and professional services to global customers. Uniview has a nearly 100% growth rate in overseas markets, covers over 145 regions and countries, and...

BLR Airport Launches Self-Bag-Drop

Just 45 seconds! This will be the time taken to complete your baggage check-in at the Kempegowda International Airport, Bengaluru. The Bangalore International Airport Limited - operator of the BLR Airport - has, once more, raised the bar for passenger...

Element AI Announces Strategic Partnerships with GIC, SGInnovate, and Singapore Management University

- Element AI expands its successful collaborative approach and existing ties to Singapore with new agreements to develop cutting edge products in the financial sector, enhance local talent, scale commercial Artificial Intelligence solutions, and embark...

Related Topics