INTOUCH Invests in Choco Card To Strengthen Customer Relationship Management within the next 3 years

Information Technology Press Releases Wednesday September 12, 2018 16:52
Bangkok--12 Sep--ABSOLUTE PR

Choco Card Enterprise Co., Ltd. a market leader in the areas of Customer Relationship Management (CRM) and POS Digital Platform, and a CRM solution provider for medium-business enterprises and SMEs. has secured a Series A from InVent by INTOUCH Holdings (PCL). Choco Card Enterprise Co., Ltd. will utilize the funding to grow its business targeting its customer base to 3,000 SMEs within the next 3 years focusing on Bangkok, Cholburi, Chiangmai, and Phuket.

Dr.Narongpon Boonsongpaisan, Head of InVent said "We see great potentials in Choco Card Enterprise Co., Ltd., Choco Card Enterprise is the market leader with technology of CRM Loyalty Platform for SMEs and has demonstrated business growth over the years. With the distinctive advantages of CRM system incorporating all essential dimensions of loyalty Program and POS making it possible to gather and analyze customer information intelligently with real time responses. Moreover, Choco Card Enterprise's management team shares INTOUCH Holdings' passion and commitment to grow the business.

"Currently, CRM is an essential part for the business growth and success of SMEs. There are more than 3 million SMEs in Thailand accounting for collectively for 99% of the total number of business enterprises. Choco Card Enterprise realizes the great values and potentials in the market and want to seize the opportunity. We believe that our investment will result in strengthening our SMEs to be more competitive and taking them to the next level. Our country will benefit from this collaboration." Dr.Narongpon added

Mr. Sirasit Suriyapattanapong, CEO of Choco Card Enterprise Co., Ltd., said "On behalf of Choco Card, I am very honored to one of INTOUCH's portfolios. I strongly believe this partnership will take us to the next level as a Thailand's leading integrated CRM provider. We have clear business plans to utilize the investment to develop and strengthen our platform, as well as reinforce our workforce for expansion into the SME and major corporate market segments. We have plans to increase our customer base to 3,000 SMEs within the next 3 years. Our focus will be enhancing products and services to serve SMEs such as restaurants, barber shops, car cleansing operators, and other entrepreneurs in such major regional provinces as Bangkok, Cholburi, Chiangmai, and Phuket.

Mr.Rudthapol Sirichumpan, Chief Technology Officer of Choco Card Enterprise Co., Ltd., said "Our initial purpose is to create customer base for SMEs and make sure they become repeating customers. There are 3 channels to collect points for End-Users: membership card, telephone, and application. Customers may accumulate points by buying coupons or packages at the shop. With this service, SMEs will be able to gather customer information into their database and effectively designs promotions or campaigns to best serve their customers' needs. The most important tool is data collections of customer information, this allows SMEs to understand the demographic of customers or their behaviors. By applying Choco CRM's Data Analytics tool, SMEs can retrieve the best usage of customers' data as well as communicating to End-Users by SMS, email, and application.

"The inspiration of Choco CRM is to strengthen the competitiveness of SMEs whose primary marketing channels are on Social media. We make it affordable for SMEs to have similar CRM tools as corporates to enhance their business sustainability. This is how Choco Card CRM system was invented and continuously developed. Over 2 years we have more than 1,500 SMEs and 1,000,000 of end-users throughout the country Mr. Rudthapol added."

About Choco Card Enterprise
Choco Card Enterprise was incorporated in 2014 as a service provider for small and medium-sized business with marketing tools to retain customers by offering personalized rewards and promotions.
About InVent

InVent is a corporate venture capital project of Intouch Holdings PLC (SET: INTUCH), a Thailand-based asset management company in telecommunication, media and technology. Founded in 2012, InVent focuses its investment growth-stage technology companies in Thailand and Southeast Asia. InVent has invested in more than 10 emerging technology startups, contributing to Thailand's economic development through innovation-driven businesses and new job creation across multiple sectors. Among its portfolio companies include Ookbee, Wongnai and YDM.


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